Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint
Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.
- Update frequency
- every day
- Average duration
- 19 minutes
- Episodes
- 1241
- Years Active
- 2020 - 2025
Fish in the right pond!
When speaking to potential customers, it is important to make sure that you are speaking to people who already have an interest in what it is that you sell.
00:10:07 |
Wed 31 Mar 2021
How not to look for customers over the internet!
Don’t randomly scour the internet! Go where “your people” are! Make no assumptions about what they need! And “go with the flow” when someone responds.
00:16:49 |
Tue 30 Mar 2021
It’s not time to employ a salesperson yet!
As has been said here on the podcast before, handle as many customer interactions as you can in the beginning until you’re totally familiar with your customers and you come up with an optimal sales p…
00:15:34 |
Mon 29 Mar 2021
How should you handle sales and customer service?
In summary? Be customer centric and make sure you’ve thought through and created all your processes ahead of time!
00:11:00 |
Thu 25 Mar 2021
So they’re angry! Now what?
What is the best way to get to the root of the matter when we have angry customers on our hands?
00:19:02 |
Wed 24 Mar 2021
Why do you have angry customers?
Problems usually occur with customers when there is a failure in Expectations. They might’ve been expecting one thing, but you mistakenly delivered something else because you didn’t have an appropria…
00:13:50 |
Mon 22 Mar 2021
Islamic finance! The end of the adventure
This takes off from prior episodes where I discussed my attempts to source financing for my wedding photography business. This episode might be good news to folks considering sales contracts and leas…
00:13:12 |
Sun 21 Mar 2021
Be diligent in your follow up!
This episode runs a hypothetical on the kinds of opportunities and personal interactions that we miss when we do not follow up adequately with our sales process and the current potential customers th…
00:09:23 |
Sat 20 Mar 2021
Following up and relationship building!
This episode looks into tips for “following up” that can be used to nurture relationships with our past clients.
00:20:29 |
Thu 18 Mar 2021
How to handle customer service conversations
This episode explores how to handle customer service conversations, and how they can be useful to ensuring that you have repeatable, sustainable, and long-term profits over the course of your busines…
00:17:03 |
Wed 17 Mar 2021
Should you pressurize them to buy more?
This episode looks into whether you should pressure customers to buy more from you and what the best ways of going about that might be.
00:10:33 |
Tue 16 Mar 2021
Authority! Are you negotiating with the right person?
There’s no point in spending all your time with people who can say “no” but they have no real ability to say “yes” to you.
00:10:19 |
Sun 14 Mar 2021
What’s the situation?
This episode examines another questioning framework that you can use to get to the root of where your customers are, what problems they are trying to solve, and if indeed they feel strongly that ther…
00:11:43 |
Sat 13 Mar 2021
A pretty face isn’t enough to grow your business!
This episode is a rant about why we should have a well thought out process for engaging with customers and not just stick a pretty sales girl behind the counter!
00:15:38 |
Fri 12 Mar 2021
Don’t just quote. Have a conversation first!
It is tempting when you’re in a sales situation to answer the question “how much does it cost?” And then furnish a document with packages and pricing. Slow things down, engage them in conversation, a…
00:13:55 |
Thu 11 Mar 2021
Selling without pressure!
If we are in agreement that it is not a good idea to exert influence when trying to get someone to buy your product or service, then the main question is how do we get people to buy without using pre…
00:08:15 |
Mon 08 Mar 2021
Should you apply pressure in sales?
It is not always a good idea to apply pressure, or to be excessively forceful when it comes to persuading potential customers to buy from us. This can lead to situations where our customers think the…
00:14:26 |
Fri 05 Mar 2021
How to wrap up the phone call! Ask for referrals!
Whether you’re able to achieve your agenda on this call or email, you should ask as often as possible for referrals and recommendations for other people who might be in need of the services you offer…
00:12:17 |
Mon 01 Mar 2021
How do you end the call? Agreed follow up items!?
After you call up a total stranger as a potential customer, it would be most unprofessional to have those follow up calls where all you say is “I’m just calling to check in”. Always have specific agr…
00:10:57 |
Fri 26 Feb 2021
When should you stick to the script or get to the point?
It’s best to get to the point when you’re dealing with a sophisticated customer who has done some research and is pressed on time. Provided that you’ve come up with an outline for the conversation, y…
00:12:46 |
Mon 22 Feb 2021
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