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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics

Effective B2B Marketing Channels, Segments, & Strategies (Part 2) - Doug Bell // Searchmetrics

In today's episode, Doug Bell, the VP of Marketing at Searchmetrics is going to walk us through how he's developed his customer segmentation at Searchmetrics and how he matches the right customers wi…
00:19:28  |   Sun 08 Dec 2019
Effective B2B Marketing Channels, Segments, & Strategies (Part 1) - Doug Bell // Searchmetrics

Effective B2B Marketing Channels, Segments, & Strategies (Part 1) - Doug Bell // Searchmetrics

In today's episode, Doug Bell, the VP of Marketing at Searchmetrics is going to tell us how he combined his previous experience and finance with an understanding of brand marketing.
00:17:13  |   Sat 07 Dec 2019
Month 20 Update: Shifting from Paid to Organic Growth - Benjamin Shapiro // benjshap LLC

Month 20 Update: Shifting from Paid to Organic Growth - Benjamin Shapiro // benjshap LLC

We are 20 months into publishing content for the MarTech podcast and today we'll talk about shifting from paid to organic growth efforts.
00:15:29  |   Fri 06 Dec 2019
Tips for Growing Amazon Revenue  -- Kiri Masters // Bobsled Marketing

Tips for Growing Amazon Revenue -- Kiri Masters // Bobsled Marketing

In today's episode we talk about tips for increasing Amazon revenue with Kiri Masters, Founder of Bobsled Marketing.
00:17:45  |   Thu 05 Dec 2019
Where Should Amazon Fit Into Your eCommerce Strategy -- Kiri Masters // Bobsled Marketing

Where Should Amazon Fit Into Your eCommerce Strategy -- Kiri Masters // Bobsled Marketing

In today's episode we discuss where Amazon should fit into your eCommerce strategy with Kiri Masters, Founder of Bobsled Marketing.
00:19:46  |   Wed 04 Dec 2019
Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius

Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius

In today's episode, Christina Jandali, a Business Growth Strategist at Deliver Your Genius is going to walk us through her playbook for launching and scaling a Facebook community.
00:26:36  |   Tue 03 Dec 2019
Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius

Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius

In today's episode we discuss why building a community on Facebook is a valuable marketing asset with Christina Jandali, a Business Growth Strategist at Deliver Your Genius.
00:18:54  |   Mon 02 Dec 2019
AMA: Strategies & KPI's for Marketing a Spirits Brand Launch -- Clay Kinnick // Hard Truth Distilling Co

AMA: Strategies & KPI's for Marketing a Spirits Brand Launch -- Clay Kinnick // Hard Truth Distilling Co

In today's AMA episode we discuss strategies and KPIs for marketing a spirits brand launch with Clay Kinnick, who is a Marketing and Business Development Coordinator at Heart Truth Distilling.
00:29:56  |   Fri 29 Nov 2019
How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan

How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan

Today, Helene is going to walk us through a case study for how she would advise the MarTech podcast on how to set up a programmatic advertising system. She's a Paid Digital Media Manager at French/We…
00:25:39  |   Thu 28 Nov 2019
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan

Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan

Today we are going to talk about what programmatic advertising is with Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan.
00:25:14  |   Wed 27 Nov 2019
How TikTok Stacks up to Social Media Giants -- Amine Bentahar // Advantix Digital

How TikTok Stacks up to Social Media Giants -- Amine Bentahar // Advantix Digital

In today's episode we discuss how to use TikTok as a marketing channel with Amine Bentahar, the Chief Digital Officer at Advantix Digital.
00:13:22  |   Tue 26 Nov 2019
The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital

The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital

In today's episode, Amine Bentahar who is the Chief Digital Officer at Advantix Digital is going to tell us how he thinks about cultivating channels that don't have a lot of previous history and oper…
00:22:28  |   Mon 25 Nov 2019
8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail

8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail

David Schroder, Senior Manager of Marketing Data and Analytics at CallRail, discusses how CallRail’s recent product expansion helps marketers evaluate their marketing performance across online and of…
00:20:03  |   Fri 22 Nov 2019
An Expert Guide to CRO Tests & Tools  -- Chris Dayley // SmartCRO

An Expert Guide to CRO Tests & Tools -- Chris Dayley // SmartCRO

In today's episode we discuss some of the biggest tips for CRO and tools you should use with Chris Dayley, the owner of SmartCRO.
00:20:50  |   Thu 21 Nov 2019
Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO

Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO

In today's episode we discuss crafting a value proposition that resonates with your traffic with Chris Dayley, the Owner of SmartCRO.
00:23:45  |   Wed 20 Nov 2019
Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio

Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio

Today we're going to talk about how to turn your data-driven customer segments into actual customers with Tim Burke, the Co-Founder and CEO of Affinio.
00:17:41  |   Tue 19 Nov 2019
How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio

How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio

Today we talk about how marketers' access to data is changing the utility of customer segmentation with Tim Burke, the Co-Founder and CEO of Affinio.
00:26:56  |   Mon 18 Nov 2019
Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast

Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast

Joining us for Career Day is Doug Morneau, CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC.
00:26:16  |   Fri 15 Nov 2019
Running a Webinar That Generates Results -- Agnes Józwiak // ClickMeeting

Running a Webinar That Generates Results -- Agnes Józwiak // ClickMeeting

In today's episode we are going to talk about how to make your webinars a success with Agnes Józwiak, a Brand and Communication Director at ClickMeeting.
00:14:38  |   Thu 14 Nov 2019
Effective Webinar Branding & Marketing Tactics -- Agnes Józwiak // ClickMeeting

Effective Webinar Branding & Marketing Tactics -- Agnes Józwiak // ClickMeeting

In today's episode we talk about how to brand and market a webinar with Agnes Józwiak, a Brand and Communication Director at ClickMeeting.
00:21:54  |   Wed 13 Nov 2019
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