MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Differences Between Amazon, Google, and Facebook in Product Search -- Nii Ahene (CPC Strategy)
Today, we discuss the best practices in the product search industry with Nii Ahene, Co-Founder and COO of CPC Strategy.
00:25:16 |
Sun 19 Jan 2020
How Product Search Ate Product Comparison's Lunch -- Nii Ahene (CPC Strategy)
Today, we talk with Nii Ahene, Co-Founder and COO of CPC Strategy, about his career experience and what led him to start his own agency.
00:22:18 |
Sat 18 Jan 2020
What Is the Future of Tech Intelligence? -- Elizabeth Cholawsky // HG Insights
Today we discuss the future of technology intelligence with Elizabeth Cholawsky, CEO of HG Insights.
00:12:21 |
Fri 17 Jan 2020
Integrate Tech Intelligence Into Your Operations -- Elizabeth Cholawsky // Hg Insights
Today we discuss how technology intelligence can impact its consumers operations with Elizabeth Cholawsky, CEO of HG Insights.
00:13:42 |
Thu 16 Jan 2020
Using Tech Intelligence to Support Sales & Marketing Collaboration -- Elizabeth Cholawsky // HG Insights
Today we discuss using technology intelligence to support collaboration between your sales and marketing team with Elizabeth Cholawsky, CEO of HG Insights.
00:13:15 |
Wed 15 Jan 2020
What Questions Can Tech Intelligence Answer? -- Elizabeth Cholawsky // HG Insights
Today we discuss what questions tech intelligence customers have with Elizabeth Cholawsky, CEO of HG Insights.
00:14:03 |
Tue 14 Jan 2020
Why Does Tech Intelligence Matter for B2B Brands? -- Elizabeth Cholawsky // HG Insights
Today we discuss what is technology intelligence and why does it matter for B2B brands with Elizabeth Cholawsky, CEO of HG Insights.
00:16:58 |
Mon 13 Jan 2020
Building a Tech Stack for Omni-Channel eCommerce - Ben Hebert (Natural Stacks)
Today, we discuss which MarTech stack to use to drive customer acquisition and retention with Ben Hebert, Co-Founder of Natural Stacks.
00:20:39 |
Sun 12 Jan 2020
Perfecting An Omni-Channel eCommerce Strategy -- Ben Hebert (Natural Stacks)
Today we discuss how to plan and prioritize an omni-channel approach to e-commerce with Ben Hebert, Co-Founder of Natural Stacks.
00:19:45 |
Sat 11 Jan 2020
2020 Predictions: Brands Will Address the Challenges of Multichannel Activity & Hyper-Targeting - Oisin Hurley // Swrve
Today we discuss if brands will be working to address challenges of multichannel activity and hyper-targeting with Oisin Hurley, the Chief Technology Officer at Swrve.
00:17:01 |
Fri 10 Jan 2020
2020 Predictions: Marketers Will Use More 1st and 3rd-Party Data to Deliver Valuable Experiences - Oisin Hurley // Swrve
Today we discuss why marketing leaders will be using first and third party data to deliver experiences that are unique, valuable, and convenient to their users with Oisin Hurley, the Chief Technology…
00:12:24 |
Thu 09 Jan 2020
2020 Prediction: Margin for Error Will Shrink for Brands That Deprioritized Delivering Relevance - Oisin Hurley // Swrve
Today we discuss why the margin for error will continue to shrink for brands that aren't willing to adapt to new bars for delivery with Oisin Hurley, the Chief Technology Officer at Swrve.
00:12:23 |
Wed 08 Jan 2020
2020 Predictions: Brands Will Focus on More Personalized Interactions Than Data Consolidation - Oisin Hurley // Swrve
Today we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation with Oisin Hurley, the Chief Technology Officer at Sw…
00:12:52 |
Tue 07 Jan 2020
2020 Predictions: Customer Experience Will Overtake Price as the Key Differentiator - Oisin Hurley // Swrve
Today we discuss how customer experiences will overtake price and product as a key brand differentiator with Oisin Hurley, the Chief Technology Officer at Swrve.
00:14:47 |
Mon 06 Jan 2020
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting
Today we discuss how influencers are leveraging their audience to launch direct to consumer brands with Kate Talbot, Entrepreneur & Marketing Consultant.
00:14:46 |
Sun 05 Jan 2020
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
Today, Kate Talbot, Entrepreneur & Marketing Consultant is going to give us an overview of how she became an expert in Millennial marketing.
00:17:43 |
Sat 04 Jan 2020
Career Day: Hiten Shah -- Product Habits
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career, Hiten Shah of Product Habits.
00:37:16 |
Fri 03 Jan 2020
Why the New iPhones Should Do Just Fine - Allen Adamson // Metaforce
Today we are going to talk about why the new iPhones should do just fine with Allen Adamson, Co-Founder of Metaforce.
00:17:06 |
Thu 02 Jan 2020
Why Strong Brand Awareness Won’t Help Uber and WeWork - Allen Adamson // Metaforce
Today, Allen Adamson, Co-Founder of Metaforce is going to talk us through why strong brand awareness won't help Uber and WeWork.
00:23:43 |
Wed 01 Jan 2020
AMA: Refining a Brand to Maximize Content Reach -- Hailey Miller // How We'll Live Podcast
In today's AMA episode we discuss podcast growth strategies with Hailey Miller, the host of the 'How We'll Live' podcast.
00:30:16 |
Tue 31 Dec 2019
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