MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Practical Applications of Marketing Automation -- Magnus Unemyr
Today, Magnus Unemyr, a Marketing Automation Consultant is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth.
00:23:25 |
Sat 08 Feb 2020
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp
Today we discuss how to nail product launch day and beyond with Darcy Kurtz, VP of Global Product Marketing at Mailchimp.
00:18:38 |
Fri 07 Feb 2020
How Mailchimp VP of PM Prepares for Product Launch - Darcy Kurtz // Mailchimp
Today, Darcy Kurtz, VP of Global Product Marketing at Mailchimp, tells us how she thinks you should get ready for your product launches.
00:24:17 |
Thu 06 Feb 2020
How Are Marketers & Mobile Carriers Intersecting the Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse
Today we discuss how marketers and mobile carriers are intersecting the mobile unlock screen with Adrian Velthuis, Chief Revenue Officer at Mobile Posse.
00:15:28 |
Wed 05 Feb 2020
Changes in Smartphone Usage Behavior & New Location Data Usage -- Adrian Velthuis // Mobile Posse
Today we talk about the changes in smartphone usage behaviour and new location data with Adrian Velthuis, Chief Revenue Officer at Mobile Posse.
00:18:49 |
Tue 04 Feb 2020
New Year = New Goals -- Month 22 (Jan 2020) Update -- Benjamin Shapiro // benjshap LLC
We're now in month 22 of publishing content for the MarTech podcast and this is our first recap episode of the year.
00:19:51 |
Mon 03 Feb 2020
Social B2B Selling with LinkedIn -- Logan Lyles // Sweetfish Media
Today we discuss how to improve the shareability and virality of your B2B content with Logan Lyles, the Director of Partnerships at Sweet Fish Media.
00:24:22 |
Sun 02 Feb 2020
Repurposing Content to Boost B2B Awareness -- Logan Lyles // Sweetfish Media
Today we discuss why B2B businesses are increasingly dependent on multimedia content production with Logan Lyles, the Director of Partnerships at Sweet Fish Media.
00:19:21 |
Sat 01 Feb 2020
From Corporate PR to Content Marketing Influencer -- Jillian Bowen // Content Fix
Joining us for Career Day is Jillian Bowen, Producer and the Host of the Content Fix Podcast.
00:34:34 |
Fri 31 Jan 2020
Understanding Journey Analytics -- Steven Kiger // Rocket Labs
Today we talk about journey analytics with Steven Kiger, Chief Product Officer at Rocket Labs.
00:15:00 |
Thu 30 Jan 2020
How to Manage Digital Transformation -- Steven Kiger // Rocket Labs
Today we discuss how to go through a digital transformation with Steven Kiger, Chief Product Officer at Rocket Labs.
00:18:38 |
Wed 29 Jan 2020
How to Build a Sales and Marketing Alignment Roadmap -- Ryan Ruud // Lake One
Today we discuss how to create a roadmap for marketing and sales alignment with Ryan Ruud, Founder and CEO at Lake One.
00:15:49 |
Tue 28 Jan 2020
The ROI of Sales & Marketing Alignment -- Ryan Ruud // Lake One
Today we talk about the value and incremental ROI of sales and marketing alignment with Ryan Ruud, Founder and CEO at Lake One.
00:23:31 |
Mon 27 Jan 2020
Tips From a Podcaster Who Gets +50K Downloads Per Episode -- Michael Green (Unfold Productions)
Today, Michael Green, Founder of Unfold Productions is going to walk us through some of the learnings he's gained while being a podcast host.
00:34:40 |
Sun 26 Jan 2020
Why the Smartest Guy In the Room Made a Podcast -- Michael Green (Unfold Productions)
Today we discuss why and how enterprise level companies are creating their own podcasts and using them as a marketing channel with Michael Green, Founder of Unfold Productions.
00:25:10 |
Sat 25 Jan 2020
The Internationalization Value/Risk Trade-Off -- Mike Maynard // Napier Group
Today we're going to talk about launching or extending your brand into new countries with Mike Maynard, the Owner of Napier Group.
00:19:09 |
Fri 24 Jan 2020
Understanding the European Marketing Landscape -- Mike Maynard // Napier Group
Today we talk about understanding the European marketing landscape with Mike Maynard, the Owner of Napier Group.
00:19:23 |
Thu 23 Jan 2020
The Value of Measurement in Marketing -- Chris Vitti // Knotch
Today we discuss how you can measure the overall value of your content with Chris Vitti, Senior Vice President of Marketing at Knotch.
00:20:53 |
Wed 22 Jan 2020
Using Data to Create Purposeful Content -- Chris Vitti // Knotch
Today we discuss how to use data to create purposeful content with Chris Vitti, Senior Vice President of Marketing at Knotch.
00:16:42 |
Tue 21 Jan 2020
A Marketing Consultant and Podcasters's Role Model -- John Jantsch // Duct Tape Marketing
Joining us for Career Day is John Jantsch, the President of Duct Tape Marketing Consulting.
00:27:17 |
Mon 20 Jan 2020
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