MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand deliver…
00:19:04 |
Tue 24 Jul 2018
CRO Case Study: Going From Site Visitor to Customer -- Justin Christianson // Conversion Fanatics
Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's…
00:22:22 |
Wed 18 Jul 2018
How to Podcast Week: Outsourcing Production -- Carey Green // Podcast Fast Track
Today we're finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you're new to podcasting or if you're an experienced podcaster, i…
00:14:36 |
Fri 13 Jul 2018
How to Podcast Week: Monetization -- Carey Green // Podcast Fast Track
Today's episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us a…
00:13:12 |
Thu 12 Jul 2018
How to Podcast Week: Growth & Timelines -- Carey Green // Podcast Fast Track
In today's episode, we're going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we've talked about the growth of the podcast indu…
00:17:29 |
Wed 11 Jul 2018
How to Podcast Week: Content Creation -- Carey Green // Podcast Fast Track
Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experience in podcasting and how the podcasting medium is …
00:10:48 |
Tue 10 Jul 2018
How to Podcast Week: The Industry -- Carey Green // Podcast Fast Track
This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts, …
00:14:02 |
Mon 09 Jul 2018
Going From 0 to 5,000 Downloads In 3 Months (June Update)
In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're…
00:10:23 |
Tue 03 Jul 2018
Using Content (& SEO) As a Growth Vehicle (Jordan Koene -- Searchmetrics)
Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned expert in driving SEO & organic growth. In this episod…
00:27:15 |
Wed 27 Jun 2018
Creating an Effective Organic Growth Strategy (Jordan Koene -- Searchmetrics)
In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who is both one of this podcasts’ sponsors and a world-reno…
00:18:01 |
Tue 26 Jun 2018
Selling New Products on Amazon (Case Study) -- Adam Weiler // Sunken Stone (Part 2)
Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam walke…
00:27:53 |
Thu 21 Jun 2018
How Amazon Took Over the eCommerce World -- Adam Weiler // Sunken Stone (Part 1)
Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Mana…
00:22:35 |
Wed 20 Jun 2018
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting
Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap!…
00:14:06 |
Wed 13 Jun 2018
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a bes…
00:17:02 |
Tue 12 Jun 2018
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct m…
00:23:33 |
Wed 06 Jun 2018
Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson…
00:21:49 |
Tue 05 Jun 2018
How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll w…
00:11:13 |
Fri 01 Jun 2018
The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marke…
00:22:47 |
Tue 29 May 2018
The Differences Between Growth & Traditional Marketing -- (Part 1) Graham Hunter // Groundwork Growth
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consultin…
00:18:32 |
Mon 28 May 2018
Effective B2B Marketing Channels, Segments, & Strategies -- (Part 2) Doug Bell // Searchmetrics
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his appro…
00:18:46 |
Thu 24 May 2018
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