MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Effective B2B Marketing Channels, Segments, & Strategies -- (Part 1) Doug Bell // Searchmetrics
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previo…
00:16:30 |
Wed 23 May 2018
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) -- Erik Huberman // Hawke Media)
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expecta…
00:16:18 |
Wed 16 May 2018
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media)
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-pla…
00:16:46 |
Tue 15 May 2018
eCommerce Secrets that Get Paid Social Ads to Perform (Part 2) -- Timothy Brown // Huckberry
This episode is the second part of our conversation with Timothy Brown, Paid Customer Acquisition Lead at Huckberry. Today, Tim is going to give walk us through what it takes to launch, evaluate and …
00:20:26 |
Thu 10 May 2018
eCommerce Secrets that Get Paid Social Ads to Perform (Part 1) -- Timothy Brown // Huckberry
Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone …
00:23:27 |
Wed 09 May 2018
Brand Integration, Product Placement & Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of t…
00:21:59 |
Fri 04 May 2018
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizati…
00:20:26 |
Thu 03 May 2018
How fast can a podcast grow in 1 month? (MarTech Podcast Update)
Today your host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. He'll outline some of the ideas we've heard from our guests and ho…
00:09:03 |
Fri 27 Apr 2018
Monetizing Your Content thru Video Advertising (Brian Bennett // Egami.tv)
Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley…
00:30:05 |
Mon 23 Apr 2018
Build Awareness thru Self-Service Podcast Advertising (Kris Smith // Knit Audio)
As consumers continue to shift their listening behaviors from terrestrial radio to streaming content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith, t…
00:33:40 |
Tue 17 Apr 2018
Generating Demand Using Email Prospecting and Outreach (Kevin Warner // Leadium)
Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most signific…
00:34:32 |
Mon 09 Apr 2018
Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics)
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic traffic. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this e…
00:29:51 |
Thu 29 Mar 2018
Welcome to the Martech Podcast
Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going…
00:04:52 |
Fri 16 Mar 2018
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