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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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Privacy Week: Online Advertising Guidelines // Kasey Chappelle -- GoCardless

Privacy Week: Online Advertising Guidelines // Kasey Chappelle -- GoCardless

Joining us for the fourth episode of Privacy Week is Kasey Chappelle, who is a world-renowned online privacy advocate and the Data Protection Officer for GoCardless. So far this week Kasey has walked…
00:19:28  |   Fri 07 Sep 2018
Privacy Week: Email Marketing for B2B & B2C  // Kasey Chappelle -- GoCardless

Privacy Week: Email Marketing for B2B & B2C // Kasey Chappelle -- GoCardless

Today we continue our conversation with world-renowned privacy expert, Kasey Chappelle. Kasey is a dedicated privacy advocate and the Data Protection Officer for GoCardless. Yesterday, Kasey talked a…
00:12:51  |   Thu 06 Sep 2018
Privacy Week: Data Capture & Storage // Kasey Chappelle -- GoCardless

Privacy Week: Data Capture & Storage // Kasey Chappelle -- GoCardless

Today we continue our week-long deep dive into a subject that's critically important to marketers in every industry, in every business, and in every channel of marketing: privacy. Joining us for Priv…
00:14:50  |   Wed 05 Sep 2018
Privacy Week: Basic Guidelines & GDPR Overview // Kasey Chappelle -- GoCardless

Privacy Week: Basic Guidelines & GDPR Overview // Kasey Chappelle -- GoCardless

This week we're going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chappel…
00:15:50  |   Tue 04 Sep 2018
50 Podcasts: MarTech Podcast Learning & Progress [Month 5 Update]

50 Podcasts: MarTech Podcast Learning & Progress [Month 5 Update]

Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling…
00:19:26  |   Fri 31 Aug 2018
Integrating Artificial Intelligence Tech into Marketing  -- Magnus Unemyr

Integrating Artificial Intelligence Tech into Marketing -- Magnus Unemyr

Today we continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author…
00:17:16  |   Wed 29 Aug 2018
Practical Applications of Marketing Automation -- Magnus Unemyr

Practical Applications of Marketing Automation -- Magnus Unemyr

Today we're going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data …
00:22:44  |   Tue 28 Aug 2018
Monetizing Content via Video Advertising (Brian Bennett // Egami.tv)

Monetizing Content via Video Advertising (Brian Bennett // Egami.tv)

Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley…
00:30:05  |   Mon 27 Aug 2018
Social B2B Selling with LinkedIn // Logan Lyles -- Sweetfish Media

Social B2B Selling with LinkedIn // Logan Lyles -- Sweetfish Media

Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production ag…
00:23:37  |   Wed 22 Aug 2018
Repurposing Content to Boost B2B Awareness //  Logan Lyles -- Sweetfish Media

Repurposing Content to Boost B2B Awareness // Logan Lyles -- Sweetfish Media

This week we're going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agen…
00:18:40  |   Tue 21 Aug 2018
Career Day: From CPG to Tech Startups-- Jeffrey Ouyang (Zumper)

Career Day: From CPG to Tech Startups-- Jeffrey Ouyang (Zumper)

Today we're going to discuss career development in marketing and technology with Jeffrey Ouyang, who is the manager of paid acquisition at Zumper, a real estate rental search engine. Prior to working…
00:26:30  |   Thu 16 Aug 2018
Building a Toolkit for MarTech Consulting -- Liston Witherill (Liston.io)

Building a Toolkit for MarTech Consulting -- Liston Witherill (Liston.io)

Today we're going to continue our conversation with Liston Witherill, who's the creator of the 60 Day Sales Plan and the host of the Liston.io Podcast. In this episode, Liston’s going to share some b…
00:21:20  |   Wed 15 Aug 2018
How Marketers Can Sell Expertise with Confidence -- Liston Witherill (Liston.io)

How Marketers Can Sell Expertise with Confidence -- Liston Witherill (Liston.io)

This week we're talking with Liston Witherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clie…
00:22:45  |   Tue 14 Aug 2018
Career Day: Will Wong // VP of Marketing at Disney Streaming Services

Career Day: Will Wong // VP of Marketing at Disney Streaming Services

With us today is Will Wong, the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of eBay, Etsy, Twitch, Dropbox. He also la…
00:57:57  |   Fri 10 Aug 2018
Tips From a Podcaster Who Gets +50K Downloads Per Episode -- Michael Green (Unfold Productions)

Tips From a Podcaster Who Gets +50K Downloads Per Episode -- Michael Green (Unfold Productions)

Today we continue our conversation with Michael Green of Unfold Productions, an audio and visual digital media shop that specializes in identifying and rapidly building digital communities through st…
00:33:59  |   Wed 08 Aug 2018
Why the Smartest Guy In the Room Made a Podcast -- Michael Green (Unfold Productions)

Why the Smartest Guy In the Room Made a Podcast -- Michael Green (Unfold Productions)

This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is…
00:24:29  |   Tue 07 Aug 2018
Differences Between AMZN, GOOG, & FB in Product Search -- Nii Ahene (CPC Strategy)

Differences Between AMZN, GOOG, & FB in Product Search -- Nii Ahene (CPC Strategy)

In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service busi…
00:24:34  |   Thu 02 Aug 2018
How Product Search Ate Product Comparison's Lunch --  Nii Ahene (CPC Strategy)

How Product Search Ate Product Comparison's Lunch -- Nii Ahene (CPC Strategy)

Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, an…
00:21:35  |   Wed 01 Aug 2018
Reaching 10K Downloads (July 2018 Update)

Reaching 10K Downloads (July 2018 Update)

Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals…
00:12:49  |   Mon 30 Jul 2018
Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)

Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)

Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, …
00:19:57  |   Wed 25 Jul 2018
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