MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar
In today's episode we are going to talk about cross channel measurement with Michael Schoen, SVP and General Manager at Neustar.
00:17:29 |
Tue 12 Nov 2019
Value, Cost, and Risk Associated With Your Data -- Michael Schoen // Neustar
In today's episode we are going to discuss how customer data for user marketing is evolving with Michael Schoen, SVP and General Manager at Neustar.
00:14:27 |
Mon 11 Nov 2019
Attribution Week: Attributing for Unconventional Marketing Channels -- Jules Tompkins // CallRail
In today's episode we discuss how attribution is going to change over time with Jules Tompkins, the Content and Communications Manager at CallRail.
00:16:49 |
Fri 08 Nov 2019
Attribution Week: How Attribution Improves ROI -- Jules Tompkins // CallRail
In today's episode, we discuss how marketing attribution impacts ROI with Jules Tompkins, the Content and Communications Manager at CallRail.
00:17:22 |
Thu 07 Nov 2019
Attribution Week: Why Analytics Solutions Struggle With Assigning Attribution -- Jules Tompkins // Callrail
In today's episode we discuss why existing technology solutions haven't been the right answer for assigning attribution with Jules Tompkins, the Content and Communications Manager at CallRail.
00:17:22 |
Wed 06 Nov 2019
Attribution Week: Why Tracking Web Conversion Is Only Half the Problem -- Jules Tompkins // CallRail
In today's episode, we discuss why web conversions only tell half of the attribution story with Jules Tompkins, the Content and Communications Manager at CallRail.
00:14:31 |
Tue 05 Nov 2019
Attribution Week: How Big Is the Marketing Attribution Problem? -- Jules Tompkins // CallRail
Today we discuss how marketers think about solving their attribution problems with Jules Tompkins, the Content and Communications Manager at CallRail.
00:19:14 |
Mon 04 Nov 2019
Monthly Update: Modifying the Plan to Focus on Organic Growth
We're 19 months into publishing content for the MarTech podcast and in today's episode we're going to recap some of our goals for this year.
00:16:41 |
Fri 01 Nov 2019
When Is the Data/Privacy Reckoning Coming? -- Neil Sweeney // Killi
Today we're going to talk about some of the best practices for blending multiple sources of data offline and online in an ethical fashion with Neil Sweeney, the CEO of Killi.
00:25:28 |
Thu 31 Oct 2019
Should You Directly Pay Consumers for Their Data? -- Neil Sweeney // Killi
Today we are going to talk about why companies are paying for their consumers data with Neil Sweeney, the CEO of Killi.
00:22:55 |
Wed 30 Oct 2019
Influencer Marketing Launch & Campaign Evaluation Tactics -- Yuval Ben-Itzhak // Socialbakers
Today we're going to talk about how to effectively launch and evaluate your influencer marketing campaigns with Yuval Ben-Itzhak, the CEO at Socialbakers.
00:19:22 |
Tue 29 Oct 2019
How to Use Technology to Build an Influencer List -- Yuval Ben-Itzhak // Socialbakers
Today we're going to talk about how to use technology to build an influencer list with Yuval Ben-Itzhak, the CEO at Socialbakers.
00:20:15 |
Mon 28 Oct 2019
Keeping Your Post Product-Launch Momentum -- Sierra Tishgart // Great Jones
Today we talk about how you can keep your post-launch momentum going with Sierra Tishgart, the Co-Founder at Great Jones.
00:16:06 |
Fri 25 Oct 2019
Product Launch Prep for D2C Brands -- Sierra Tishgart // Great Jones
Today we discuss how e-commerce brands should prepare for their product launches with Sierra Tishgart, the Co-Founder at Great Jones.
00:21:27 |
Thu 24 Oct 2019
Producing Video Ads That Convert -- Bob Regnerus // Feedstories
In today's episode we're going to talk about the secret to making compelling videos for advertising with Bob Regnerus, a Co-Founder at FeedStories.
00:24:00 |
Wed 23 Oct 2019
Why Video Makes Facebook Ads More Efficient -- Bob Regnerus // Feedstories
In today's episode we talk about why video performs so well on Facebook and other ad platforms with Bob Regnerus, a Co-Founder at FeedStories.
00:20:32 |
Tue 22 Oct 2019
AMA: Podcast KPIs & Growth Strategies -- JD Prater // Quora
In today's AMA episode we talk about the growth strategy for Quora's podcast with JD Prater, who is an Evangelist at Quora.
00:33:01 |
Mon 21 Oct 2019
Voice Search Week: The Future of Voice Search // Courtney Cox Wakefield
In today's episode we are going to talk about the future of voice search with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing at Children's Health Hospita…
00:16:34 |
Fri 18 Oct 2019
Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield
In today's episode we talk about how you can build an effective voice search strategy with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing at Children's H…
00:12:37 |
Thu 17 Oct 2019
Voice Search Week: Voice's Impact on SEO & Content Marketing // Courtney Cox Wakefield
In today's episode we talk about how voice search is impacting SEO and the content marketing industry with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing…
00:14:46 |
Wed 16 Oct 2019
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