MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
Today we discuss the marketing channel mix for manufacturing companies with Jeff White, Co-founder and Principal at Kula Partners.
00:21:54 |
Tue 17 Sep 2019
Marketing Landscape for the Manufacturing Industry -- Jeff White // Kula Partners
Today we discuss some of the specific challenges and target segments in the manufacturing industry with Jeff White, Co-founder and Principal at Kula Partners.
00:18:05 |
Mon 16 Sep 2019
Customer Engagement Week: The Future of Customer Data & Omni-Channel Communication -- Tink Taylor // Dot Digital
Today, we discuss the future of customer engagement and how data privacy and ethics are gonna play a huge role in how you think about reaching your customers with Tink Taylor, Founder and President a…
00:17:53 |
Fri 13 Sep 2019
Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital
Today, we discuss customer segmentation and how to market to real people using personas with Tink Taylor, Founder and President at dotDigital.
00:17:48 |
Thu 12 Sep 2019
Customer Engagement Week: Mobile Prioritization: Why the Small Screen Makes the Biggest Impact -- Tink Taylor // Dot Digital
Today, we're going to talk about the importance and prioritization of the small screen with Tink Taylor, who's the Founder and President at dotDigital.
00:14:28 |
Wed 11 Sep 2019
Customer Engagement Week: Omni Channel Engagement: Balancing Email, Sms & Chat -- Tink Taylor // Dot Digital
Today, we're going to talk about omni-channel engagement and balancing your communication across email, SMS, mobile, Web, and chat with Tink Taylor, the Founder and President at dotDigital.
00:20:41 |
Tue 10 Sep 2019
Customer Engagement Week: Personalization & Using Data to Create Relevant Experiences -- Tink Taylor // Dot Digital
Today, we discuss personalization and how to use data insights to create experiences with Tink Taylor, the Founder and President at dotDigital.
00:19:58 |
Mon 09 Sep 2019
Optimizing Video Ads for Maximum Value -- Cindy Brown // Viral Gains
Today we are going to do a case study learn how to optimize your video campaigns with Cindy Brown, Chief Revenue Officer at Viral Gains.
00:15:30 |
Fri 06 Sep 2019
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains
Today we discuss how marketers should decide between running an awareness, consideration, or conversion campaign using video with Cindy Brown, Chief Revenue Officer at Viral Gains.
00:25:16 |
Thu 05 Sep 2019
Transportation vs. Traditional Billboard Marketing -- James Heller // Wrapify
Today we're going to dig into the transportation industry and why it's a fit within out-of-home with James Heller, Co-Founder and CEO of Wrapify.
00:17:20 |
Wed 04 Sep 2019
Why Out-Of-Home Should Be Part of Your Marketing Mix? -- James Heller // Wrapify
Today we discuss how out-of-home and transportation marketing should fit into your brand's marketing mix with James Heller, Co-Founder and CEO of Wrapify.
00:19:31 |
Tue 03 Sep 2019
$100,000 in Yearly Revenue - Month 17 (August Update) - Benjamin Shapiro // benjshap LLC
This month we hit 44,000 downloads and we passed our yearly goal of $100,000 in revenue.
00:14:05 |
Mon 02 Sep 2019
Should You Give Google & Facebook Revenue Data? -- Mike Nelson // Four15 Digital
Today we discuss which way Google and Facebook are going to take their ad platform in the not-so-distant future with Mike Nelson, Co-Founder at Four15 Digital growth agency.
00:14:19 |
Fri 30 Aug 2019
Google & Facebook's Machine Learning Competition for Ad Budgets -- Mike Nelson // Four15 Digital
Today we discuss how Google is using machine learning and what it means for performance marketers with Mike Nelson, Co-Founder at Four15 Digital growth agency.
00:24:44 |
Thu 29 Aug 2019
What is MarTech? -- Scott Brinker // Chiefmartech & VP of Platform at Hubspot
Today we discuss the evolution of the MarTech Industry with Scott Brinker, VP of Platform Ecosystems at HubSpot and Founding Program Chair of the MarTech Conference.
00:22:00 |
Wed 28 Aug 2019
Career Pathing From a Bootstrapped B2B Saas Company Founder -- Glenn Gaudet -- GaggleAMP
Joining us for Career Day is Glenn Gaudet, the CEO of GaggleAMP.
00:41:26 |
Wed 21 Aug 2019
Leveraging an Influencer Audience to Launch D2C Brand -- Kate Talbot // Forbes Contributor
Today we discuss how influencers are leveraging their audience to launch direct to consumer brands with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speake…
00:14:04 |
Tue 20 Aug 2019
Going Small With Influencer Marketing -- Kate Talbot // Forbes Contributor
Today we discuss how influencers are leveraging their audience to launch direct to consumer brands with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speake…
00:17:02 |
Mon 19 Aug 2019
CRO Week: Engaging Customers to Build Better Digital Experiences -- Paresh Mandhyan & Ashwin Gupta // VWO
Today, we're going to wrap up CRO week by talking about how you can engage with your customers and drive more activity through communications with Paresh Mandhyan and Ashwin Gupta from VWO.
00:19:34 |
Fri 16 Aug 2019
CRO Week: Engagement & Optimizing Beyond the Website -- Paresh Mandhyan & Ashwin Gupta // VWO
Today, we're going to talk about how to optimize your CRO and experience testing with Paresh Mandhyan and Ashwin Gupta from VWO.
00:16:05 |
Thu 15 Aug 2019
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