MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
CRO Week: Reshaping Your Web Experiences -- Paresh Mandhyan & Ashwin Gupta // VWO
Today, we're gonna talk about shaping the experiences of the users who come to your web properties with Paresh Mandhyan and Ashwin Gupta from VWO.
00:16:36 |
Wed 14 Aug 2019
CRO Week: User Behavior Observation Best Practices -- Paresh Mandhyan & Ashwin Gupta // VWO
Today, we're going to talk about how you can best observe your user's behavior on your website with Paresh Mandhyan and Ashwin Gupta from VWO.
00:18:09 |
Tue 13 Aug 2019
CRO Week: How to build a CRO Roadmap -- Paresh Mandhyan and Ashwin Gupta // VWO
Today, we discuss the strategy behind optimizing the experience on your web properties with Paresh Mandhyan and Ashwin Gupta from VWO.
00:19:20 |
Mon 12 Aug 2019
How to Leave a Lasting and Impactful Impression -- Daniel Rodriguez // Alyce
Today we discuss how to leave a lasting and impactful relationship with Daniel Rodriguez, who is the Head of Marketing at Alyce.
00:17:59 |
Fri 09 Aug 2019
How Authenticity Improves Your Conversion Rates -- Daniel Rodriguez // Alyce
Today we discuss why building real human relationships matters, how to effectively relate to your customers, and why empathy is the missing component into building ROI with Daniel Rodriguez, who is t…
00:14:48 |
Thu 08 Aug 2019
Why E for Empathy Is the Missing Letter in Spelling ROI -- Daniel Rodriguez // Alyce
Today we discuss why the letter E for empathy is the missing letter when you're trying to spell ROI, with Daniel Rodriguez, who is the Head of Marketing at Alyce.
00:14:04 |
Wed 07 Aug 2019
How to Effectively Connect With Your Prospects -- Daniel Rodriguez // Alyce
Today we discuss how to relate effectively with your prospects with Daniel Rodriguez, who is the Head of Marketing at Alyce.
00:15:38 |
Tue 06 Aug 2019
Why Building Real Relationships Is the Right Approach to Selling -- Daniel Rodriguez // Alyce
Today we discuss why building real human relationships is the right approach to selling with Daniel Rodriguez, who is the Head of Marketing at Alyce.
00:20:34 |
Mon 05 Aug 2019
Who's Down For a Rebound? - Month 16 (July Update) - Benjamin Shapiro // benjshap LLC
This month we hit 42,000 downloads and we invested $12,000 in marketing which is a new record.
00:13:30 |
Fri 02 Aug 2019
Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital
Today we discuss tactical advice on using own channels for message testing with Katie Miserany, who is the Founding Partner at Worthwhile Digital.
00:18:26 |
Thu 01 Aug 2019
Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital
Today we discuss strategies for crafting marketing messages that resonate across different platforms with Katie Miserany, Founding Partner at Worthwhile Digital.
00:24:08 |
Wed 31 Jul 2019
Getting Through the Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
Today we discuss what it takes to land a great job in marketing with Julie Puckett, the Founder and Partner at Blaze Search.
00:26:55 |
Tue 30 Jul 2019
Exec Recruiters Tips to Getting Your Resume Noticed -- Julie Puckett // Blaze Search
Today we discuss how marketers can craft the most effective resumes with our guest Julie Puckett, Founder and Partner at Blaze Search.
00:31:35 |
Mon 29 Jul 2019
Fulbright Scholar Turned Social Impact Marketing Entrepreneur -- Dave Hanley // Tomorrow
Joining us for Career Day is Dave Hanley, who is the Founder and CEO at Tomorrow.
00:29:50 |
Fri 26 Jul 2019
Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension
Today we discuss how you can optimize your retargeting campaigns with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension marketing agencies.
00:22:18 |
Thu 25 Jul 2019
How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension
Today we discuss how to develop a retargeting audience with Daniel Daines-Hutt, who is Founder at Amp My Content and Inbound Ascension marketing agencies.
00:37:49 |
Wed 24 Jul 2019
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked
Today we discuss how to optimize and scale your LinkedIn ad campaigns with AJ Wilcox, who is the founder of B2Linked.
00:23:47 |
Tue 23 Jul 2019
Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked
Today we discuss how to evaluate if LinkedIn ads are right for your business with AJ Wilcox, the founder of B2Linked.
00:27:40 |
Mon 22 Jul 2019
Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates
Today we discuss some of the common misconceptions about how to optimize your AdWords campaigns with Perry Marshall, Owner of Perry Marshall Associates.
00:14:14 |
Fri 19 Jul 2019
Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates
Today we discuss how brands should prioritize AdWords over other performance marketing channels with Perry Marshall, the Owner of Perry Marshall Associates.
00:28:06 |
Thu 18 Jul 2019
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