MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
The Enterprise B2B SAAS Digital Marketing Playbook -- Greg Poirier // CloudKettle
Today we discuss B2B Enterprise Marketing with Greg Poirier, President at CloudKettle.
00:31:35 |
Wed 19 Jun 2019
Go-to-Market Strategies for Hill City: Gap Inc's Men's Apparel Brand -- Eric Toda
Eric Toda, Head of Marketing at Hill City, joins us today for Part 2 of our conversation about building a unique brand within a larger company.
00:18:40 |
Tue 18 Jun 2019
Branding Hill City: Gap Inc's Men's Apparel Startup -- Eric Toda
Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb.
00:22:09 |
Mon 17 Jun 2019
Handling Transitions at Growth Stage Companies -- Adam Sinnett // Amperity
Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity.
00:37:34 |
Fri 14 Jun 2019
Eye Tracking Technology's Past, Present and Future -- Mike Bartels // Tobii Pro
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro.
00:16:17 |
Thu 13 Jun 2019
Eye Tracking Applications for Marketing Research-- Mike Bartels // Tobii Pro
Today we're going to talk about using eye tracking for marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro.
00:24:45 |
Wed 12 Jun 2019
DiscoverOrg's Market Expansion through the Acquisition of ZoomInfo -- Katie Bullard // DiscoverOrg
Today we discuss the best practices for procurement and the use of buyer intelligence data with Katie Bullard, President and Chief Growth Officer at DiscoverOrg.
00:19:34 |
Tue 11 Jun 2019
Why Companies Invest in Pre-Sale Data Collection & Enrichment -- Katie Bullard // DiscoverOrg
Today we discuss the best practices for procurement and the use of buyer intelligence data with Katie Bullard, President and Chief Growth Officer at DiscoverOrg.
00:24:50 |
Mon 10 Jun 2019
Using Contract Labor to Build a Killer Analytics Stack -- James Sandoval // MeasureMatch
Today James Sandoval, Founder and CEO at MeasureMatch, joins us to talk about the overlap between the people and services necessary to scale your marketing efforts.
00:16:12 |
Fri 07 Jun 2019
Guide To Hiring Contractors to Solve Discrete Marketing Problems -- James Sandoval // MeasureMatch
Today James Sandoval, Founder and CEO at MeasureMatch, joins us to talk about the overlap between the people and services necessary to scale your marketing efforts.
00:18:39 |
Thu 06 Jun 2019
Evaluating & Managing Marketing Agency Partners -- Bruno Gralpois // Agency Mania Solutions
Back again for Part 2 of our conversation about working with marketing agencies is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions.
00:19:51 |
Wed 05 Jun 2019
Choosing the Right Marketing Agency -- Bruno Gralpois // Agency Mania Solutions
Today we talk about choosing the right marketing agency for your business with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions.
00:21:13 |
Tue 04 Jun 2019
+36K Downloads + My Sponsorship Strategy -- Month 14 (May 2019) Update -- Benjamin Shapiro // benjshap LLC
This month The MarTech Podcast hit over 36K downloads, which means we're on track to exceed our downloads goal for 2019.
00:16:28 |
Mon 03 Jun 2019
Mobile Marketing Week: Going Screenless: The Future of Mobile Marketing -- Barry Nolan // Swrve
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
00:15:14 |
Fri 31 May 2019
Mobile Marketing Week: How to Integrate AI into Your Mobile Marketing -- Barry Nolan // Swrve
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
00:16:38 |
Thu 30 May 2019
Mobile Marketing Week: Using Mobile Geofencing & Location Data -- Barry Nolan // Swrve
Joining us for Mobile Marketing Week is Barry Nolan, Chief Strategy Officer at Swrve.
00:17:10 |
Wed 29 May 2019
Mobile Marketing Week: A Guide to the Appropriate Use of Mobile Notifications -- Barry Nolan // Swrve
Joining us for Mobile Marketing Week is Barry Nolan, the Chief Strategy Officer at Swrve.
00:23:12 |
Tue 28 May 2019
Mobile Marketing Week: Moving to a Mobile-First Mindset -- Barry Nolan // Swrve
Joining us for Mobile Marketing Week is Barry Nolan, the Chief Strategy Officer at Swrve.
00:19:50 |
Mon 27 May 2019
AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method
In today's AMA episode we discuss Marketing Local Services & Solving for Chronic Back Pain with Rachel Lanzerotti - a pain recovery specialist based in San Francisco.
00:41:20 |
Fri 24 May 2019
The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot
Today we discuss the growth playbook at Hubspot with Kieran Flanagan, the VP of Growth Marketing at HubSpot.
00:27:03 |
Thu 23 May 2019
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