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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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From IC of Sales at Dell to Mailchimp's VP of Product Marketing -- Darcy Kurtz // Mailchimp

From IC of Sales at Dell to Mailchimp's VP of Product Marketing -- Darcy Kurtz // Mailchimp

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career, Darcy Kurtz, Vice President of Global Product Marketing at Mailchimp.
00:39:51  |   Wed 17 Jul 2019
From Janitorial Service to $10M MRR SEO Consultant -- Garrett Mehrguth // Directive Consulting

From Janitorial Service to $10M MRR SEO Consultant -- Garrett Mehrguth // Directive Consulting

Joining us for Career Day is Garrett Mehrguth, CEO at Directive Consulting.
00:30:15  |   Tue 16 Jul 2019
How CallRail solved the marketing attribution problem -- David Schroeder // CallRail

How CallRail solved the marketing attribution problem -- David Schroeder // CallRail

Today we talk with David Schroeder, Conversion Optimization Manager at CallRail, which is a company that's solving the problem of tracking and analytics for phone calls and web forms.
00:20:30  |   Mon 15 Jul 2019
Content Marketing Week: Evaluating Your Content Performance -- Robert Rose // Content Marketing Institute

Content Marketing Week: Evaluating Your Content Performance -- Robert Rose // Content Marketing Institute

Today we discuss the best practices for evaluating your content with Robert Rose, the Founder of Content Advisory.
00:18:53  |   Fri 12 Jul 2019
Content Marketing Week: Effective Content Syndication -- Robert Rose // Content Marketing Institute

Content Marketing Week: Effective Content Syndication -- Robert Rose // Content Marketing Institute

Today we discuss the best practices for syndicating your content with Robert Rose, the Founder of Content Advisory.
00:15:46  |   Thu 11 Jul 2019
Content Marketing Week: Leveraging Content Production Resources -- Robert Rose // Content Marketing Institute

Content Marketing Week: Leveraging Content Production Resources -- Robert Rose // Content Marketing Institute

Today we discuss leveraging content production resources with Robert Rose, the Founder of Content Advisory.
00:20:14  |   Wed 10 Jul 2019
Content Marketing Week:  Building a Logical Content Strategy -- Robert Rose // Content Marketing Institute

Content Marketing Week: Building a Logical Content Strategy -- Robert Rose // Content Marketing Institute

Today we discuss best tips for developing an effective content strategy with Robert Rose, the Founder of Content Advisory.
00:20:39  |   Tue 09 Jul 2019
Content Marketing Week: The Content Marketing Landscape -- Robert Rose // Content Marketing Institute

Content Marketing Week: The Content Marketing Landscape -- Robert Rose // Content Marketing Institute

Today we discuss the content marketing landscape with Robert Rose, Founder of Content Advisory, the strategy, advisory, and education group for The Content Marketing Institute.
00:19:31  |   Mon 08 Jul 2019
Marketing Playbook for Rebooting a FinTech Startup -- Jeremy Krantz // Fintrx

Marketing Playbook for Rebooting a FinTech Startup -- Jeremy Krantz // Fintrx

Today we discuss the digital marketing playbook and channel mix that Jeremy Krantz applies at Fintrx.
00:17:46  |   Fri 05 Jul 2019
FinTech Landscape & Marketing to Family Offices -- Jeremy Krantz // Fintrx

FinTech Landscape & Marketing to Family Offices -- Jeremy Krantz // Fintrx

Today we discuss the landscape of marketing in Fintech space with Jeremy Krantz, Director of Marketing at Fintrx.
00:21:10  |   Thu 04 Jul 2019
100,000 Downloads + Launching a New Podcast - Month 15 (June Update) - Benjamin Shapiro // benjshap LLC

100,000 Downloads + Launching a New Podcast - Month 15 (June Update) - Benjamin Shapiro // benjshap LLC

This month we hit nearly 100,000 downloads, tested various marketing channels, and hired a PR agency.
00:15:01  |   Wed 03 Jul 2019
Building a Personal Brand through 3rd Party Content Syndication -- Mike Orr // Grapevine 6

Building a Personal Brand through 3rd Party Content Syndication -- Mike Orr // Grapevine 6

Today we discuss how you can build a personal brand through third-party content syndication with Mike Orr, the Founder of Grapevine 6.
00:17:31  |   Tue 02 Jul 2019
Why Sharing 3rd Party Content Impacts Your Bottom Line -- Mike Orr // Grapevine 6

Why Sharing 3rd Party Content Impacts Your Bottom Line -- Mike Orr // Grapevine 6

Today we discuss how third party content can have a dramatic impact on your bottom line with Mike Orr, Founder of Grapevine6.
00:16:47  |   Mon 01 Jul 2019
Quora Ads: Google & Facebook's Ad Platform Baby -- JD Prater // Quora

Quora Ads: Google & Facebook's Ad Platform Baby -- JD Prater // Quora

Today we discuss Quora's ad platform with JD Prater, an Evangelist for Quora.
00:18:19  |   Fri 28 Jun 2019
Content Syndicating & Organic Growth Using Quora -- JD Prater // Quora

Content Syndicating & Organic Growth Using Quora -- JD Prater // Quora

Today we discuss content syndicating and organic growth using Quora with JD Prater, an Evangelist for Quora.
00:24:01  |   Thu 27 Jun 2019
Product Spotlight: The Holy Grail of Podcast Advertising Attribution -- Sean Creeley // Podsights

Product Spotlight: The Holy Grail of Podcast Advertising Attribution -- Sean Creeley // Podsights

Today we talk with Sean Creeley from Podsights, which is an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising.
00:25:35  |   Wed 26 Jun 2019
Acquisition & Consolidation across the MarTech Landscape -- Steve Reardon // ASG MarTech

Acquisition & Consolidation across the MarTech Landscape -- Steve Reardon // ASG MarTech

Today we discuss the acquisition and consolidation across the MarTech landscape with Steve Reardon, CEO at ASG MarTech.
00:15:25  |   Tue 25 Jun 2019
Exit paths for Bootstrapped MarTech Founders -- Steve Reardon // ASG Martech

Exit paths for Bootstrapped MarTech Founders -- Steve Reardon // ASG Martech

Today we discuss exit paths for bootstrapped MarTech founders with Steve Reardon, CEO at ASG MarTech.
00:22:49  |   Mon 24 Jun 2019
What impact Will the 2020 Election Have on Social Media & Marketing -- Anthony Coppedge // Agile Marketing Consultant

What impact Will the 2020 Election Have on Social Media & Marketing -- Anthony Coppedge // Agile Marketing Consultant

In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant.
00:28:14  |   Fri 21 Jun 2019
Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle

Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle

Today we discuss B2B Enterprise Marketing with Greg Poirier, President at CloudKettle.
00:23:03  |   Thu 20 Jun 2019
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