MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Voice Search Week: Amazon, Apple, or Google... Who Wins? // Courtney Cox Wakefield
In today's episode we talk how the major players in the voice search industry are different and who's going to win with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digi…
00:15:52 |
Tue 15 Oct 2019
Voice Search Week: Voice Search Industry Landscape // Courtney Cox Wakefield
In today's episode we discuss the current landscape of the voice search industry with Courtney Cox Wakefield, Co-Author of Voice Search and the Head of Consumer Digital Marketing at Children's Health…
00:17:09 |
Mon 14 Oct 2019
TV Advertising Week: OTT and the Future of TV Advertising -- Ronald Pruett, Jr. // Boston Associates
Today we're going to talk about the future of advertising and OTT with Ronald Pruett, Jr., the Managing Partner at the Boston Associates.
00:17:22 |
Fri 11 Oct 2019
TV Advertising Week: Integrating Product & Services Into TV Content -- Ronald Pruett, Jr. // Boston Associates
Today we're going to talk about how to integrate product placements into TV content with Ronald Pruett, Jr., the Managing Partner at the Boston Associates.
00:14:15 |
Thu 10 Oct 2019
TV Advertising Week: Evaluating TV as a Direct Response Channel -- Ronald Pruett, Jr. // Boston Associates
Today we're going to talk about the tricks for creating a direct response campaign with Ronald Pruett, Jr., the Managing Partner at the Boston Associates.
00:17:06 |
Wed 09 Oct 2019
TV Advertising Week: Developing Effective TV Advertising Campaigns -- Ronald Pruett, Jr. // Boston Associates
Today we are going to talk about tips for developing an effective TV ad campaign with Ronald Pruett, Jr., Managing Partner at the Boston Associates.
00:24:21 |
Tue 08 Oct 2019
TV Advertising Week: TV Advertising Landscape Growth & Trends -- Ronald Pruett, Jr. // Boston Associates
Today we discuss the trends and growth in the TV advertising landscape with Ronald Pruett, Jr., Managing Partner at The Boston Associates.
00:17:46 |
Mon 07 Oct 2019
Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital
Today we are going to discuss the difference between traditional TV and OTT ad opportunities with Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media.
00:21:12 |
Fri 04 Oct 2019
OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital
Today we are going to discuss the competitive OTT landscape and why it's relevant for marketers with Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media.
00:22:10 |
Thu 03 Oct 2019
300+ Pieces of Content and 350,000 Downloads - Month 18 (September Update) - Benjamin Shapiro // benjshap LLC
We've published more than 300 pieces of content and generated 350,000 downloads.
00:13:25 |
Wed 02 Oct 2019
Getting the Most out of Your Marketing List -- Brian Kurtz // Titans Marketing
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing.
00:17:37 |
Tue 01 Oct 2019
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
Today we discuss the process for building or buying a marketing list with Brian Kurtz, who is the Founder and CEO of Titans Marketing.
00:22:52 |
Mon 30 Sep 2019
The Path From Aerospace Engineering to AI-Driven CRO -- Guy Yalif // Intellimize
Joining us for Career Day is Guy Yalif, Co-Founder and CEO at Intellimize.
00:34:35 |
Fri 27 Sep 2019
Navigating the Gap Between Marketing & Sales -- Robin Bordoli // RollWorks
Joining us for Career Day is Robin Bordoli, President at RollWorks, a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue a…
00:38:32 |
Thu 26 Sep 2019
Generate Reviews by Cultivating Customer Relationships -- Garrett Sussman // Grade.Us
Today we uncover the secrets to cultivating your customer relationships to help grow your brand and your business with Garrett Sussman, a Senior Content Manager at Grade.Us
00:29:16 |
Wed 25 Sep 2019
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus
Today we discuss how you can set up a CRM so your marketing and sales teams will actually use it with Craig Klein, who is the President and CEO at SalesNexus.
00:18:41 |
Tue 24 Sep 2019
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus
Today we discuss why SMBs need a CRM solution to survive with Craig Klein, President and CEO at SalesNexus.
00:22:03 |
Mon 23 Sep 2019
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
Today we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk with Lauren Hutton, who is the VP of Technology at Audience…
00:22:26 |
Fri 20 Sep 2019
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
Today we discuss what Trade Desk is and who is it for with Lauren Hutton, who is the VP of Technology at Audience X.
00:23:31 |
Thu 19 Sep 2019
Voice-Activated Direct Response Campaigns -- Mike Gunderson // RespondFast
Today we talk about an incredible new technology that will help you improve the conversions and attribution accuracy of your direct response marketing campaigns through voice with Mike Gunderson, Fou…
00:21:40 |
Wed 18 Sep 2019
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