MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
How Startup Founders Can Start Building Their Brand on a Limited Budget -- Kate Walling // Traction Hero
Today we discuss how startup founders can build their brands on a limited marketing budget with Kate Walling, the Founder and CEO of Traction Hero.
00:15:51 |
Tue 28 Apr 2020
The Biggest Trends in Social Media and Marketing That Will Impact Startups in 2020 -- Kate Walling // Traction Hero
Today we discuss the biggest trends in social media marketing that will impact startups in 2020 with Kate Walling, the Founder and CEO of Traction Hero.
00:15:54 |
Mon 27 Apr 2020
Marketing Research and Covid-19 -- Ed Nevraumont // Marketing BS
Today we discuss market research and how it's related to Covid-19 crisis with Ed Nevraumont, the author of Marketing BS.
00:19:38 |
Sun 26 Apr 2020
The Boundaries for Fair Use of Location Data // Apu Kumar -- Location Data
Today we discuss what device data marketers can access and how it can and should be used with Apu Kumar, Founder of LotaData.
00:21:27 |
Sat 25 Apr 2020
Applications of Device Location for Marketing // Apu Kumar -- Location Data
Today we discuss what device data marketers can access and how it can and should be used with Apu Kumar, Founder of LotaData.
00:25:34 |
Fri 24 Apr 2020
Zeroing In On The Ideal Product Price Point -- Laura Troyani // PlanBeyond
Today we discuss how you can zero in on the ideal product price point with Laura Troyani, the Principal of PlanBeyond.
00:16:10 |
Thu 23 Apr 2020
Using Market Research To Nail Product & Business Positioning -- Laura Troyani // PlanBeyond
Today we discuss using market research to nail product and business positioning with Laura Troyani, the Principal of PlanBeyond.
00:17:54 |
Wed 22 Apr 2020
A Marketers Guide to Becoming Technically Independent -- Clark Richey // Factgem
Today we discuss how to become technically independent with Clark Richey, the Chief Technology Officer at Factgem.
00:15:51 |
Tue 21 Apr 2020
Why Marketers Rely on Their IT Teams Too Much -- Clark Richey // Factgem
Today we discuss why marketers rely on their IT teams too much with Clark Richey, the Chief Technology Officer at Factgem.
00:18:23 |
Mon 20 Apr 2020
Integrated Digital Marketing Data into Offline Businesses // John Rougeux -- Skyfii
Today we discuss how digital marketing data is being integrated into offline businesses with John Rougeux, the Vice President of Marketing at Skyfii.
00:14:46 |
Sun 19 Apr 2020
How Brick & Mortar Compete with Online Brands // John Rougeux -- Skyfii
Today we discuss how traditional retail businesses are staying competitive with online brands with John Rougeux, the Vice President of Marketing at Skyfii.
00:21:37 |
Sat 18 Apr 2020
Differentiation in the Crowded eCommerce Space -- Adam Sidney // Myles Apparel
Today we discuss differentiating in a crowded e-commerce space with Adam Sidney, the CEO of Myles Apparel.
00:10:57 |
Fri 17 Apr 2020
CAC vs. LTV: Real Retail eCommerce Analytics -- Adam Sidney // Myles Apparel
Today we discuss real retail eCommerce analytics with Adam Sidney, the CEO of Myles Apparel.
00:13:56 |
Thu 16 Apr 2020
Mastering and Scaling eCommerce PPC Growth Channels -- Adam Sidney // Myles Apparel
Today we discuss mastering and scaling eCommerce PPC growth channels with Adam Sidney, the CEO of Myles Apparel.
00:17:10 |
Wed 15 Apr 2020
The Product & Marketing Marriage for eCommerce -- Adam Sidney // Myles Apparel
Today we discuss the product and marketing marriage for eCommerce with Adam Sidney, the CEO of Myles Apparel.
00:14:31 |
Tue 14 Apr 2020
Building a Mission Driven Retail Brand -- Adam Sidney // Myles Apparel
Today we discuss building a mission driven retail brand with Adam Sidney, the CEO of Myles Apparel.
00:16:00 |
Mon 13 Apr 2020
Career Day: Chief MarTech Scott Brinker Hubspot VP of Platform
Joining us for Career Day is Scott Brinker, the VP of Platform Ecosystems at Hubspot.
00:47:56 |
Sun 12 Apr 2020
Career Day: Marketing Operations -- Jeff Shearer
Joining us for Career Day is Jeff Shearer, an independent Marketing Consultant based in Seattle, Washington.
00:33:22 |
Sat 11 Apr 2020
The Future of Programmatic Advertising? Display, Social, OTT, and Beyond -- Brian Kroll // Adtaxi
Today we discuss the future of the programmatic advertising industry with Brian Kroll, the VP of Strategic Accounts at Adtaxi.
00:12:10 |
Fri 10 Apr 2020
Evaluating the Cross-Channel Impact of Programmatic Ad Campaigns -- Brian Kroll // Adtaxi
Today we discuss how to evaluate the cross channel impact of programmatic advertising campaigns with Brian Kroll, the VP of Strategic Accounts at Adtaxi.
00:17:30 |
Thu 09 Apr 2020
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