MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr
In today's Product Spotlight episode we talk with Amie Durr, Vice President of Product Management at SparkPost.
00:30:00 |
Sun 07 Jun 2020
Career Day: Becoming a Forbes 30 Under 30 - Jon Chang // IBM & NYU
Joining us for Career Day is Jon Chang, Global Product Marketing Manager for IBM Watson Marketing.
00:32:59 |
Sat 06 Jun 2020
Why Brands Build Demand-Side Advertising Platforms -- Sergey Shchelkov // Epom
Today we discuss why some brands are building their own demand side advertising platforms with Sergey Schelkov, a Sales Executive at Epom.
00:19:40 |
Fri 05 Jun 2020
How to Save $36k of Your Digital Advertising Budget -- Sergey Shchelkov // Epom
Today we discuss how you can save up to $36,000 on your digital advertising budget with Sergey Schelkov, a Sales Executive at Epom.
00:12:47 |
Thu 04 Jun 2020
Email-Based Retargeting as a Revenue Channel -- Adam Robinson // GetEmails
Today we discuss the best practices to use email-based retargeting as a revenue generating channel with Adam Robinson, the Founder of GetEmails.
00:12:36 |
Wed 03 Jun 2020
Is Harvesting Email Addresses From Web Traffic Legal? -- Adam Robinson // GetEmails
Today we discuss the legality of harvesting email addresses from anonymous web traffic with Adam Robinson, the Founder of GetEmails.
00:21:19 |
Tue 02 Jun 2020
How to Get Email Addresses From Web Traffic -- Adam Robinson // GetEmails
Today we discuss how to get email addresses from your web traffic with Adam Robinson, the Founder of GetEmails.
00:19:26 |
Mon 01 Jun 2020
B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
Today we discuss what attribution means in the B2B space with Scott Vaughan, the CMO of Integrate.
00:19:26 |
Sun 31 May 2020
Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
Today we discuss the role that marketing attribution plays in different types of organizations with Scott Vaughan, the CMO at Integrate.
00:25:36 |
Sat 30 May 2020
Why the Heck Should You Be Sending Postcards? -- Jordan Crawford // Scout
Today we discuss how we can identify customer's pain and try to reach more people with the MarTech podcast with Jordan Crawford, the Founder at Scout.
00:21:56 |
Fri 29 May 2020
Volunteering to Help Unemployed Marketers Find Work -- Jordan Crawford // Scout
Today we discuss how to find your ideal customer by isolating their pain and how Jordan Crawford, the Founder at Scout, uses that methodology to market via direct mail.
00:19:24 |
Thu 28 May 2020
Find Your Ideal Accounts by Their Pain -- Jordan Crawford // Scout
Today we discuss finding your ideal customers by understanding their pain with Jordan Crawford, the Founder at Scout.
00:17:29 |
Wed 27 May 2020
The Real Possibilities of Real-Time Data -- David Finkelstein // BDEX
Today we discuss the real possibilities of real time data with David Finkelstein, the Co-Founder and CEO of BDEX.
00:11:37 |
Tue 26 May 2020
The Future of Data-Driven Marketing -- David Finkelstein // BDEX
Today we discuss the future of data-driven marketing with David Finkelstein, the Co-Founder and CEO of BDEX.
00:21:05 |
Mon 25 May 2020
How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark'd
Today we discuss how to improve gender equality in the MarTech Industry with Christine Mortensen, the Founder of Sprk’d.
00:18:21 |
Sun 24 May 2020
Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk'd
Today we discuss the role that gender plays in the career of a marketer with Christine Mortensen, the Founder of Sprk’d.
00:26:32 |
Sat 23 May 2020
Career Day: Peter Mahoney // Plannuh
Joining us for Career Day is Peter Mahoney, the CEO at Plannuh.
00:33:34 |
Fri 22 May 2020
Leveraging AI in the Content Marketing Lifecycle -- Ed Breault // Aprimo
Today we discuss how to leverage AI in the content marketing lifecycle with Ed Breault, the Chief Marketing Officer at Aprimo.
00:12:50 |
Thu 21 May 2020
The Strategy Needed to Create an Effective Digital Experience -- Ed Breault // Aprimo
Today we discuss the strategy needed to create an effective digital experience with Ed Breault, the Chief Marketing Officer at Aprimo.
00:11:30 |
Wed 20 May 2020
Salvage Your Growth Marketing Plan in the Midst of a Pandemic -- Hope Horner // Lemonlight
Today we discuss how to salvage your growth plan in the midst of a global pandemic with Hope Horner, the Founder and CEO of Lemonlight.
00:12:35 |
Tue 19 May 2020
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