MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Standing out in a Cluttered Content Market -- Hope Horner // Lemonlight
Today we discuss how to stand out in a cluttered content market with Hope Horner, the Founder and CEO of Lemonlight.
00:18:20 |
Mon 18 May 2020
Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
Today we discuss how to use data to optimize direct response efforts with Ron Jacobs, President of Jacobs and Clevenger.
00:20:27 |
Sun 17 May 2020
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
Today we discuss the role direct marketing should play in your marketing mix with Ron Jacobs, President of Jacobs and Clevenger.
00:20:54 |
Sat 16 May 2020
An Entrepreneur's Guide to Professional Skill Development -- Anik Singal // Lurn, Inc.
Today we discuss professional skill development with Anik Singal, the CEO at Lurn.
00:15:58 |
Fri 15 May 2020
Creating 3,000 Attendee Webinars With a 10% Sales Conversion -- Anik Singal // Lurn, Inc.
Today we discuss a system for creating a 3000 attendee webinar with a 10% sales conversion rate with Anik Singal, the CEO at Lurn.
00:16:50 |
Thu 14 May 2020
5 Step Copywriting Formula Used to Sell $250 Million of Products -- Anik Singal // Lurn, Inc.
Today we discuss 5-step copywriting formula used to sell $250 million of products with Anik Singal, the CEO at Lurn.
00:26:17 |
Wed 13 May 2020
How Event Marketers Are Going Digital -- Marc Sirkin // Third Door Media
Today we discuss how the event marketing industry is transitioning to the digital world with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.
00:18:31 |
Tue 12 May 2020
How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media
Today we discuss COVID-19's impact on the MarTech industry with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.
00:20:07 |
Mon 11 May 2020
Career Day: From Art Curation to CRM Marketing Leadership // April Mullen -- Selligent Marketing Cloud
Today we dive into lessons learned throughout the career of a great marketer, April Mullen, who's Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud.
00:37:41 |
Sun 10 May 2020
Career Day: From the Record Industry to a Female MarTech Exec -- Michelle Robbins
Today we dive into the career of Michelle Robbins, a marketer with a tremendous amount of experience as a marketing technologist, analyst, data strategist, and media professional.
00:34:09 |
Sat 09 May 2020
Tools, Platforms, and Resources Optimizing Your Data's Impact -- Tom Treanor // Treasure Data
Today we discuss the tools, platforms, and resources you can use to optimize your data's impact with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
00:11:21 |
Fri 08 May 2020
Making Your Data Actionable Without Being Overwhelming -- Tom Treanor // Treasure Data
Today we discuss the various ways to make your data actionable without getting overwhelmed with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
00:10:51 |
Thu 07 May 2020
How to Unify Your Data for Activation -- Tom Treanor // Arm Treasure Data
Today we discuss how to unify your data for activation with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
00:13:16 |
Wed 06 May 2020
Best Practices for Collecting Data -- Tom Treanor // Arm Treasure Data
Today we discuss some of the best practices for collecting data with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
00:17:09 |
Tue 05 May 2020
Data-driven Marketing Mindset -- Tom Treanor // Arm Treasure Data
Today we discuss the mindset for being a data-driven marketer with Tom Treanor, the Global Head of Marketing at Arm Treasure Data.
00:13:48 |
Mon 04 May 2020
Using the TedX Platform to Distribute Ideas -- Marie Incontrera // TedX
Today we discuss why the TedX platform is valuable for the distribution of your ideas with Marie Incontrera, Founder of Incontrera Consulting.
00:22:13 |
Sun 03 May 2020
The Business of Marketing Ideas -- Marie Incontrera // TedX
Today we discuss how Marie Incontrera, Founder of Incontrera Consulting, advises her clients on packaging their ideas for promotion.
00:21:14 |
Sat 02 May 2020
Inside.com's Search for a 1st Marketing Hire -- Kevin Curry // Inside
Today we discuss a quest to hire top tier marketing talent with Kevin Curry, a Chief Revenue Officer at Inside.
00:19:32 |
Fri 01 May 2020
Consolidation of the Marketing Industry Will Continue -- Babak Hedayati // Tapclicks
Today we discuss some of the consolidation in the marketing industry and whether that will continue or not with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.
00:14:37 |
Thu 30 Apr 2020
AI Will Play a Bigger Role in the Linking of Meta-Level Data -- Babak Hedayati // Tapclicks
Today we discuss whether AI will play a bigger role in the linking of meta level data with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.
00:16:10 |
Wed 29 Apr 2020
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