MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Why Out-Of-Home Should Be Part of Your Marketing Mix? -- James Heller // Wrapify
Today we discuss how out-of-home and transportation marketing should fit into your brand's marketing mix with James Heller, Co-Founder and CEO of Wrapify.
00:19:31 |
Sat 26 Dec 2020
Keeping Your Customers Happy -- Benjamin Shapiro & Todd Hines // MarTech Podcast
Ben and Todd discuss articulating the less acknowledged real value of a podcast sponsorship on generated data that can be used for performance marketing efforts and managing customer’s unmet expectat…
00:14:42 |
Fri 25 Dec 2020
Managing a Freelance Workforce -- Benjamin Shapiro & Todd Hines // MarTech Podcast
Ben and Todd discuss the team’s learning process in building an organization that is more resilient and less vulnerable in terms of workforce issues and acknowledging there is a life cycle to be addr…
00:13:37 |
Thu 24 Dec 2020
Migrating Your MarTech Stack -- Benjamin Shapiro & Todd Hines // MarTech Podcast
Ben and Todd discuss the reasons behind the decision of content management system migration, some of the growing pains we have to learn from, and generating efficiency from our workforce.
00:16:28 |
Wed 23 Dec 2020
Growth Hacking Growth -- Benjamin Shapiro & Todd Hines // MarTech Podcast
Ben and Todd discuss MarTech’s app store optimization campaign and our biggest discovery this year for growth hack, content syndication scoring.
00:15:15 |
Tue 22 Dec 2020
Dealing with Unforseeable Issues -- Benjamin Shapiro & Todd Hines // MarTech Podcast
Ben and Todd discuss having a solid foundation for the basic processes of content production and the tech stack they’ve put together to ensure MarTech production runs like a well-oiled machine despit…
00:16:09 |
Mon 21 Dec 2020
Should You Give Google & Facebook Revenue Data? -- Mike Nelson // Four15 Digital
Today we discuss which way Google and Facebook are going to take their ad platform in the not-so-distant future with Mike Nelson, Co-Founder at Four15 Digital growth agency.
00:14:19 |
Sun 20 Dec 2020
Google & Facebook's Machine Learning Competition for Ad Budgets -- Mike Nelson // Four15 Digital
Today we discuss how Google is using machine learning and what it means for performance marketers with Mike Nelson, Co-Founder at Four15 Digital growth agency.
00:24:44 |
Sat 19 Dec 2020
B2B benefits of 24/7 chat -- Nelson Bruton IV // Interchanges
Ben and Nelson discuss the efficiency of having 24/7 chat representatives, the value exchange for the feature, and how the chat service is also used as a qualification process.
00:15:31 |
Fri 18 Dec 2020
Two decades of B2B lead Gen learnings -- Nelson Bruton IV // Interchanges
Ben and Nelson discuss the evolution of digital marketing, marketing fundamentals that stood the test of time, and what are the biggest challenges that B2B marketing is facing right now.
00:21:00 |
Thu 17 Dec 2020
Why it’s All About Profit Margin -- Vinnie Fisher // Fully Accountable
Ben and Vinnie discuss the metrics and milestones you need to think about for your marketing efforts and the importance of longer-term bets and investment in building stability for your business.
00:14:06 |
Wed 16 Dec 2020
Growing Beyond Your Shadow as a Business Owner -- Vinnie Fisher // Fully Accountable
Ben and Vinnie discuss changing the habit structure of a company, maturity in cultivating the right marketing channel, and the risk you take of trying to grow a company that is beyond you.
00:16:46 |
Tue 15 Dec 2020
How to Properly Track your Cashflow -- Vinnie Fisher // Fully Accountable
Ben and Vinnie talk about finding the right channel to maximize profit margin, avoiding channel envy, benchmarking against yourself and the industry you’re in, and multi-touch attribution from a mark…
00:21:13 |
Mon 14 Dec 2020
Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS
Today we discuss why data-driven marketing is basically BS with Edward Nevraumont, who is the author of 'Marketing BS'.
00:17:40 |
Sun 13 Dec 2020
Why Digital Advertising Best Practices are BS -- Edward Nevraumont // Marketing BS
Today we discuss the problems advertising faces and why it's all bullshit with Edward Nevraumont, Author of Marketing BS.
00:23:05 |
Sat 12 Dec 2020
Digital vs the human of ABM -- Jon Miller // Demandbase
Ben and Jon discuss bringing the human touch equation in the ABM strategy, the right time to bring in technology support and what makes customer intent data one of the most exciting things that’s hap…
00:15:30 |
Fri 11 Dec 2020
Marketing's role in shaping overall corporate strategy -- Jon Miller // Demandbase
Ben and Jon discuss the different segments of ABM, the role of technology in strategy decisions, and why coming up with a strategy goes hand-in-hand with knowing what’s possible.
00:22:57 |
Thu 10 Dec 2020
Diffusion of Digital Experience Platforms -- Eric Jan C. van Putten // Dynamicweb
Ben and Eric Jan discuss digital experience platforms and how it can best help you make sure you offer the best possible customer experience.
00:12:33 |
Wed 09 Dec 2020
Platform vs Best of Breed integration -- Eric Jan C. van Putten // Dynamicweb
Ben and Eric Jan have a comparative discussion and analysis of best of breed integrations and multiple point solutions and factors you need to consider in choosing what’s well-suited for you.
00:14:50 |
Tue 08 Dec 2020
Acceptance of Ecommerce as the Norm -- Eric Jan C. van Putten // Dynamicweb
Ben and Eric Jan talked about the new norm of e-commerce, where to focus your efforts, and why the shift to e-commerce set-up isn’t the single solution for a company’s success.
00:13:30 |
Mon 07 Dec 2020
Disclaimer: The podcast and artwork embedded on this page are the property of I Hear Everything. This content is not affiliated with or endorsed by eachpod.com.