MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Leveraging new media to generate visibility, leads, & revenue -- Steve Olsher // Podcast Magazine
Ben and Steve discuss the pod-fade, different ways of monetizing content even offline, and the value of consistency, staying the course, and having a clarity of the bigger vision that your podcasting…
00:17:00 |
Fri 15 Jan 2021
Profiting from podcast -- Steve Olsher // Podcast Magazine
Ben and Steve talk about becoming the hub of the wheel in building influence, finding the gatekeepers within the vertical you operate in and understanding how you can reinforce your expertise by conn…
00:15:38 |
Thu 14 Jan 2021
How to become an 'Icon' in your niche -- Steve Olsher // Podcast Magazine
Ben and Steve discuss the importance of having a clear path to revenue as a brand and business, taking advantage of the captive audience, and the new media trifecta.
00:15:08 |
Wed 13 Jan 2021
How marketing automation platforms impact revenue -- Kristina Alexandra // Pareto Pi Consulting
Ben and Kristina discuss where to derive the most value out of marketing automation, the implementation of the platform, and having a true understanding of what you are trying to accomplish with your…
00:15:30 |
Tue 12 Jan 2021
Why marketing implementations fail -- Kristina Alexandra // Pareto Pi Consulting
Ben and Kristina discuss the value of understanding the value of where you’re at and the trajectory and growth ceiling of your business model in figuring out your marketing stack.
00:16:56 |
Mon 11 Jan 2021
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
Today we discuss the marketing channel mix for manufacturing companies with Jeff White, Co-founder and Principal at Kula Partners.
00:21:54 |
Sun 10 Jan 2021
Marketing Landscape for the Manufacturing Industry -- Jeff White // Kula Partners
Today we discuss some of the specific challenges and target segments in the manufacturing industry with Jeff White, Co-founder and Principal at Kula Partners.
00:18:05 |
Sat 09 Jan 2021
Marketing in Retail & Fashion -- Steve Hartman // Retail Advisor & Investor
Ben and Steve discuss how marketing evolved in the fashion and retail industry, the standard marketing mix then and now, and the hurdles you’ll come across along the way to scale your business.
00:26:26 |
Fri 08 Jan 2021
Will ad spend rebound in 2021? -- Erik Huberman // Hawke Media
Ben and Erik discuss marketing predictions for 2021, why building a wall around your customer are important, and the effective ways to think about your digital marketing budget as it gets more compet…
00:15:49 |
Thu 07 Jan 2021
What makes an attractive MarTech Investment -- Erik Huberman // Hawke Media
Ben and Erik discuss signals and metrics to look out for in terms of martech investment, AI-driven site optimization, and the importance of leveraging on people having more time to get more creative.
00:28:08 |
Wed 06 Jan 2021
Producing Video Ads That Convert -- Bob Regnerus // Feedstories
In today's episode we're going to talk about the secret to making compelling videos for advertising with Bob Regnerus, a Co-Founder at FeedStories
00:24:01 |
Tue 05 Jan 2021
Why Video Makes Facebook Ads More Efficient -- Bob Regnerus // Feedstories
In today's episode we talk about why video performs so well on Facebook and other ad platforms with Bob Regnerus, a Co-Founder at FeedStories.
00:20:32 |
Mon 04 Jan 2021
Optimizing Video Ads for Maximum Value -- Cindy Brown // Viral Gains
Today we are going to do a case study learn how to optimize your video campaigns with Cindy Brown, Chief Revenue Officer at Viral Gains.
00:15:30 |
Sun 03 Jan 2021
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
Today we discuss how marketers should decide between running an awareness, consideration, or conversion campaign using video with Cindy Brown, Chief Revenue Officer at Viral Gains.
00:25:16 |
Sat 02 Jan 2021
Happy New Year! -- Benjamin Shapiro // MarTech Podcast
Ben takes the helm of sharing how to set the right tone in facing the new year. It’s understanding who you are, what you are inherently good at, and building systems around it. Of equal importance is…
00:08:15 |
Fri 01 Jan 2021
Our process for effective goal setting -- Benjamin Shapiro // MarTech Podcast
Ben shares his journey to learning how to set quantifiable goals in his personal and the business aspect of his life. That effective goal setting should involve having a sense of self, peace of mind …
00:10:32 |
Thu 31 Dec 2020
MarTech Podcast 2020 Business Review -- Benjamin Shapiro // MarTech Podcast
Ben discussed a quick recap of MarTech podcast’s goals, revenue projections and results, and our biggest discovery for a podcast growth channel.
00:16:21 |
Wed 30 Dec 2020
Intrinsic branding -- Justin Foster & Emily Soccorsy // Root + River
Ben, Justin, and Emily discuss intrinsic branding, its application and how it can be integrated into brand and marketing tactics.
00:18:18 |
Tue 29 Dec 2020
Humanistic marketing & Brand activism -- Justin Foster & Emily Soccorsy // Root + River
Ben, Justin, and Emily discuss what spirituality means in business, the process of business spiritual enlightenment and achieving differentiation with intrinsic branding.
00:17:09 |
Mon 28 Dec 2020
Transportation vs. Traditional Billboard Marketing -- James Heller // Wrapify
Today we're going to dig into the transportation industry and why it's a fit within out-of-home with James Heller, Co-Founder and CEO of Wrapify.
00:17:20 |
Sun 27 Dec 2020
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