MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
The 3 P's of Hosting a Marketing Conference -- Rich Brooks // Flyte New Media
Today we discuss what goes into promoting and hosting a conference with Rich Brooks, who is the President of Flyte New Media.
00:25:18 |
Sun 06 Dec 2020
The ROI of Hosting a Marketing Conference -- Rich Brooks // Flyte New Media
Today we discuss the value Rich Brook's company, Flyte New Media, gets from putting on the Agents of Change conference.
00:26:55 |
Sat 05 Dec 2020
How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks // Ad Results Media
We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape.
00:30:12 |
Fri 04 Dec 2020
The current state of buying podcast advertising -- Kurt Kaufer & Steve Shanks // Ad Results Media
Ben, Steven, and Kurt discuss the confluence of events in the podcast advertising landscape reaching its tipping point and how its trajectory of the last 18 months speaks show how podcasting can be a…
00:19:46 |
Thu 03 Dec 2020
How To Use Personalized Video In B2B SaaS Outreach -- Oren Greenberg // Kurve.io
Ben and Oren discuss how the Martech industry is doing to drive growth, how referral traffic helps in building domain authority, and in building your brand.
00:14:00 |
Wed 02 Dec 2020
Best Practices For Fast Marketing Innovation -- Oren Greenberg // Kurve.io
Ben and Oren discuss the unheard of big players in the Top 25 of the martech industry and the tricky comparison within a category due to variabilities at play.
00:13:58 |
Tue 01 Dec 2020
How to Test & Validate the Right Channels -- Oren Greenberg // Kurve.io
Ben and Oren discuss why traffic is an interesting and valuable metric in trying to understand the progression of the martech landscape.
00:11:15 |
Mon 30 Nov 2020
Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital.
00:18:26 |
Sun 29 Nov 2020
Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital.
00:24:08 |
Sat 28 Nov 2020
Leveraging an Influencer Audience to Launch D2C Brand -- Kate Talbot // Forbes Contributor
Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant and Forbes Contributor.
00:14:46 |
Fri 27 Nov 2020
Going small with Influencer Marketing -- Kate Talbot // Forbes Contributor
Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant and Forbes Contributor.
00:17:43 |
Thu 26 Nov 2020
The Future of Work -- Jennifer Byrne // jenniferbyrnetalks.org
Ben and Jennifer talk about how you can reinvent yourself using technology, creating a narrative to help your career path and the future of the work.
00:14:16 |
Wed 25 Nov 2020
Navigating non-traditional career -- Jennifer Byrne // jenniferbyrnetalks.org
Ben and Jennifer talked about the future of work, how to mitigate pain points in job losses due to technology and what we can do to re-engineer our workforce.
00:17:02 |
Tue 24 Nov 2020
Using Technology for Empowerment -- Jennifer Byrne // jenniferbyrnetalks.org
Ben and Jennifer talk about learning how to leverage different perspectives when leading technology organizations and digital empowerment as a response to the digital divide.
00:22:52 |
Mon 23 Nov 2020
Getting Through the Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search.
00:26:55 |
Sun 22 Nov 2020
Exec Recruiters Tips to Getting Your Resume Noticed -- Julie Puckett // Blaze Search
Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search.
00:31:35 |
Sat 21 Nov 2020
MarTech Implementation, Integration, & Optimization -- Brandi Starr & Mike Geller // Tegrita
In today’s show, Ben, Brandi, and Mike talked about the implementation, integration, and optimization of your martech stack as a key to helping your company grow at scale.
00:16:20 |
Fri 20 Nov 2020
Choosing the right MarTech functionality -- Brandi Starr & Mike Geller // Tegrita
Today we discuss choosing the right MarTech functionality with Brandi Starr and Mike Geller, who are the COO and President and CTO of Tegrita.
00:16:46 |
Thu 19 Nov 2020
Identifying Gaps & Overlap in your MarTech stack -- Brandi Starr & Mike Geller // Tegrita
Today we discuss identifying gaps and overlap in your MarTech stack with Brandi Starr and Mike Geller, who are the COO and President and CTO of Tegrita.
00:16:09 |
Wed 18 Nov 2020
Strategically Using MarTech Audits -- Brandi Starr & Mike Geller // Tegrita
Today we discuss strategically using MarTech audits with Brandi Starr and Mike Geller, who are the COO and President and CTO of Tegrita.
00:17:09 |
Tue 17 Nov 2020
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