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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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MarTech as the revenue engine -- Brandi Starr & Mike Geller // Tegrita

MarTech as the revenue engine -- Brandi Starr & Mike Geller // Tegrita

Today we discuss MarTech as the revenue engine with Brandi Starr and Mike Geller, who are the COO and President and CTO of Tegrita.
00:18:46  |   Mon 16 Nov 2020
Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension

Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension

Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension.
00:22:18  |   Sun 15 Nov 2020
How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension

How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension

Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension.
00:37:49  |   Sat 14 Nov 2020
How Mobile App Developers are gearing up for 5G -- Matt Tubergen // Digital Turbine Media

How Mobile App Developers are gearing up for 5G -- Matt Tubergen // Digital Turbine Media

Today we discuss how mobile app developers are gearing up for 5G with Matt Tubergen, the Executive Vice President of Digital Turbine Media.
00:17:16  |   Fri 13 Nov 2020
Mastering Mobile App Discoverability -- Matt Tubergen // Digital Turbine Media

Mastering Mobile App Discoverability -- Matt Tubergen // Digital Turbine Media

Today we discuss mastering mobile app discoverability with Matt Tubergen, the Executive Vice President of Digital Turbine Media.
00:22:32  |   Thu 12 Nov 2020
Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope

Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope

Today we discuss building information systems to optimize marketing efforts with Lars Helgeson, the CEO of GreenRope.
00:15:06  |   Wed 11 Nov 2020
Marketing automation, customer journey mapping, and data modelling -- Lars Helgeson // GreenRope

Marketing automation, customer journey mapping, and data modelling -- Lars Helgeson // GreenRope

Today we discuss marketing automation, customer journey mapping, and data modelling with Lars Helgeson, the CEO of GreenRope.
00:13:37  |   Tue 10 Nov 2020
Leveraging tech for business management -- Lars Helgeson // GreenRope

Leveraging tech for business management -- Lars Helgeson // GreenRope

Today we discuss leveraging tech for business management with Lars Helgeson, the CEO of GreenRope.
00:14:54  |   Mon 09 Nov 2020
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study) -- AJ Wilcox // B2Linked

Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study) -- AJ Wilcox // B2Linked

Today we rebroadcast our conversation with AJ Wilcox, the Founder of B2Linked.
00:23:47  |   Sun 08 Nov 2020
Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked

Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked

Today we rebroadcast our conversation with AJ Wilcox, Founder of B2Linked.
00:27:40  |   Sat 07 Nov 2020
Converting Brand into Brand Marketing -- Alex  Chrisman // Alta

Converting Brand into Brand Marketing -- Alex Chrisman // Alta

Today we discuss converting brand into brand marketing with Alex Chrisman, the Founder of Alta.
00:16:26  |   Fri 06 Nov 2020
Pop Quiz: Branding Patagonia -- Alex Chrisman // Alta

Pop Quiz: Branding Patagonia -- Alex Chrisman // Alta

Today we discuss branding Patagonia with Alex Chrisman, the Founder of Alta.
00:19:19  |   Thu 05 Nov 2020
Converting brand into creative -- Alex  Chrisman // Alta

Converting brand into creative -- Alex Chrisman // Alta

Today we discuss converting brand into creative with Alex Chrisman, the Founder of Alta.
00:17:10  |   Wed 04 Nov 2020
Setting your brand strategy -- Alex  Chrisman // Alta

Setting your brand strategy -- Alex Chrisman // Alta

Today we discuss setting your brand strategy with Alex Chrisman, the Founder of Alta.
00:11:58  |   Tue 03 Nov 2020
Defining your brand -- Alex  Chrisman // Alta

Defining your brand -- Alex Chrisman // Alta

Today we discuss defining your brand with Alex Chrisman, the Founder of Alta.
00:13:22  |   Mon 02 Nov 2020
Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates

Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates

Today we rebroadcast our conversation with Perry Marshall, the Owner of Perry Marshall Associates.
00:14:14  |   Sun 01 Nov 2020
Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates

Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates

Today we rebroadcast our conversation with Perry Marshall, the Owner of Perry Marshall Associates.
00:28:06  |   Sat 31 Oct 2020
Evaluating your content ROI -- Jon Bennion // Online Marketing Gurus

Evaluating your content ROI -- Jon Bennion // Online Marketing Gurus

Today we discuss evaluating your content ROI with John Bennion, the CEO of Online Marketing Gurus.
00:14:06  |   Fri 30 Oct 2020
SEO strategies in a COVID-world -- Jon Bennion // Online Marketing Gurus

SEO strategies in a COVID-world -- Jon Bennion // Online Marketing Gurus

Today we discuss SEO strategies in a COVID-world with John Bennion, the CEO of Online Marketing Gurus.
00:18:22  |   Thu 29 Oct 2020
Blending Organic & Paid Growth channels -- Jon Bennion // Online Marketing Gurus

Blending Organic & Paid Growth channels -- Jon Bennion // Online Marketing Gurus

Today we discuss blending organic and paid growth channels with John Bennion, the CEO of Online Marketing Gurus.
00:13:55  |   Wed 28 Oct 2020
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