MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch
Ben and Will discuss scaling word-of-mouth marketing, tracking and the analytics behind referral marketing, and how you can weave your referral program in your customer’s organic experience.
00:17:37 |
Wed 24 Feb 2021
LinkedIn and other Lead Gen strategies -- Yoel Israel // Wadi Digital
Ben and Yoel discuss the cybersecurity challenges faced by marketers today as well as how cybersecurity professionals and marketers are working together using influencer marketing without engaging in…
00:12:50 |
Tue 23 Feb 2021
Cybersecurity & Marketing Integrity -- Yoel Israel // Wadi Digital
Ben and Yoel discuss the marketing mix channels in 2021 where you can drive your B2B business for growth, some LinkedIn best practices for efficiency, and why remarketing with LinkedIn is unique.
00:20:25 |
Mon 22 Feb 2021
Keeping Your Post Product-Launch Momentum -- Sierra Tishgart // Great Jones
Today we talk about how you can keep your post-launch momentum going with Sierra Tishgart, the Co-Founder at Great Jones.
00:16:06 |
Sun 21 Feb 2021
Product Launch Prep for D2C Brands -- Sierra Tishgart // Great Jones
Today we discuss how e-commerce brands should prepare for their product launches with Sierra Tishgart, the Co-Founder at Great Jones.
00:21:27 |
Sat 20 Feb 2021
ABM performance evaluation & analytics -- Randi Barshack // RollWorks
Ben and Randi discuss the ABM metrics and evaluation, what are the indicators we can use to understand ABM success, and what the future holds for ABM as a digital innovation for marketers.
00:13:33 |
Fri 19 Feb 2021
Integrating ABM across your marketing mix -- Randi Barshack // RollWorks
Ben and Randi discuss the benefits of integrating ABM software as it goes downmarket and how you can launch an ABM campaign that will affect your marketing mix.
00:12:51 |
Thu 18 Feb 2021
How ABM is changing SMB marketing -- Randi Barshack // RollWorks
Ben and Randi discuss what ABM strategy can do for SMBs, how intent data plays into ABM and how as an SMB, time is your most valuable resource arguably more than the budget. They also discussed how A…
00:19:43 |
Wed 17 Feb 2021
Using ABM for Growth & Scale -- Randi Barshack // RollWorks
Ben and Randi discuss using ABM strategies you can use to start scaling your growth as a company, how ABM is sometimes under-utilized and how it’s really for a full cycle. She also discussed how crea…
00:16:55 |
Tue 16 Feb 2021
Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks
Ben and Randi discuss why ABM is growing steadily available in the down market, and why it should be looked at as a scaled program. They also discussed the challenges of articulating the benefits of …
00:19:30 |
Mon 15 Feb 2021
Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital
Today we are going to discuss the difference between traditional TV and OTT ad opportunities with Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media.
00:21:12 |
Sun 14 Feb 2021
OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital
Today we are going to discuss the competitive OTT landscape and why it's relevant for marketers with Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media.
00:22:10 |
Sat 13 Feb 2021
Bridging the entrepreneurial gap to the digital age -- Doug Morneau // Real Marketing Real Fast
Joining us for Career Day is Doug Morneau, CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC.
00:26:16 |
Fri 12 Feb 2021
New Wave Podcast Ad Tech -- Bryan Barletta // Sounds Profitable
Ben and Bryan talk about the new ad technologies today and useful providers in terms of podcast production. They also talk about some of the attribution platform players and the up and coming researc…
00:15:08 |
Thu 11 Feb 2021
How Brands Should Evaluate Podcast Ad Campaigns -- Bryan Barletta // Sounds Profitable
Ben and Bryan discuss how brands should evaluate podcast ad campaigns either via triangulation or tracking an attribution pixel, and various other ways. They also discussed what data to look at that …
00:18:09 |
Wed 10 Feb 2021
A Podcast Expert's Advice on Growth -- Bryan Barletta // Sounds Profitable
Ben and Bryan talk about building an audience through newsletters and how it compares with other marketing channels, marketing where your customers are, and developing relationships with your custome…
00:20:23 |
Tue 09 Feb 2021
Infographics & the people who love them -- Amy Balliett // Killer Visual Strategies
Amy shares her trial by fire experience with her early startups and learning as she goes. She wanted to evolve herself from an idea person to someone who can bring those ideas into fruition so she ta…
00:43:35 |
Mon 08 Feb 2021
Getting the Most out of Your Marketing List -- Brian Kurtz // Titans Marketing
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing.
00:17:37 |
Sun 07 Feb 2021
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
Today we discuss the process for building or buying a marketing list with Brian Kurtz, who is the Founder and CEO of Titans Marketing.
00:22:52 |
Sat 06 Feb 2021
The perils of personalization in a privacy-first world -- Gowthaman "G'man" Ragothaman // Aqilliz
Ben and Gowthaman discuss the value of self-governance by the companies in not overstepping the boundaries of privacy, the overlaps in personalization and privacy and finding the right balance in com…
00:13:04 |
Fri 05 Feb 2021
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