MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Building awareness in the SMB market -- Pedro Sanchez de Lozada // Canid
We continue the conversation with Pedro Sanchez de Lozada of Canid about some of our time working together and talk about some startup horror stories.
00:21:13 |
Tue 16 Mar 2021
SMB Acquisitions & Startup Horror Stories -- Pedro Sanchez de Lozada // Canid
We continue the conversation with Pedro Sanchez de Lozada of Canid about some of our time working together and talk about some startup horror stories.
00:22:25 |
Mon 15 Mar 2021
Three reasons Cross-Channel Attribution matters -- Michael Schoen // Neustar
In today's episode we are going to talk about cross channel measurement with Michael Schoen, SVP and General Manager at Neustar.
00:17:29 |
Sun 14 Mar 2021
Value, cost, and risk associated with your data -- Michael Schoen // Neustar
In today's episode we are going to talk about cross channel measurement with Michael Schoen, SVP and General Manager at Neustar.
00:14:27 |
Sat 13 Mar 2021
Newsletter monetization paths -- Itay Paz // Morning Dough
Ben and Itay discuss newsletter monetization path makes the most sense for small publications, and for companies with high value but low subscribers. They also talked about figuring out the value you…
00:16:56 |
Fri 12 Mar 2021
Generating SEO traffic from newsletters -- Itay Paz // Morning Dough
Ben and Itay discuss metrics in evaluating newsletters using click through rates, opt-in rates, and email deliverability. Itay also discussed the value of playing to your strengths and building a sys…
00:18:53 |
Thu 11 Mar 2021
Secrets to growing newsletter subscribers -- Itay Paz // Morning Dough
Ben and Itay discuss the secrets to growing newsletter subscribers, generating visibility in social media, and using cross promotion for more subscriptions. They also discuss how you can generate ROI…
00:23:03 |
Wed 10 Mar 2021
Newsletter content curation strategies -- Itay Paz // Morning Dough
Ben and Itay discuss effective ways of curating content strategies, how picking the news requires what is relevant, interesting, and practical as well as building a reputation of giving so much value…
00:21:54 |
Tue 09 Mar 2021
Building a marketing newsletter stack -- Itay Paz // Morning Dough
Ben and Itay discuss the value in building a marketing newsletter stack, what are the different tech stacks for the newsletters and creating content, as well as different segmentations of newsletters…
00:13:53 |
Mon 08 Mar 2021
When is the data/privacy reckoning coming? -- Neil Sweeney // Killi
When is the data/privacy reckoning coming? -- Neil Sweeney // Killi
Connect With:Neil Sweeney: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // Link…
00:25:28 |
Sun 07 Mar 2021
Should you directly pay consumers for their data? -- Neil Sweeney // Killi
Should you directly pay consumers for their data? -- Neil Sweeney // Killi
Connect With:Neil Sweeney: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website …
00:22:55 |
Sat 06 Mar 2021
A marketer's role in asset valuation -- Michelle Seiler Tucker // Seiler Tucker Inc
Ben and Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit. Why valuation is more of an art than a science, that in building a …
00:14:09 |
Fri 05 Mar 2021
How to avoid or resolve IP disputes -- Michelle Seiler Tucker // Seiler Tucker Inc
Ben and Michelle talk about how marketers can handle and avoid IP disputes, how it’s usually a negotiation of commercial terms, the importance of getting different lawyer opinions and having the agre…
00:18:41 |
Thu 04 Mar 2021
6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc.
Ben and Michelle discuss the six pillars of intellectual property and the importance and value of each one for your business.
00:16:02 |
Wed 03 Mar 2021
Developing your Business through LinkedIn -- Petra Zink // impaCCCT
Ben and Petra discuss how you can develop your business through LinkedIn and growing an audience by creating content and engaging with your audience because that is communication and the next level o…
00:15:24 |
Tue 02 Mar 2021
How to Build a Personally Branded Career -- Petra Zink // impaCCCT
Ben and Petra discuss how you can figure out your core strengths and your distinct advantage and position yourself in the modern world and a rapidly changing economy.
00:21:20 |
Mon 01 Mar 2021
Influencer marketing launch & campaign evaluation tactics -- Yuval Ben-Itzhak // Socialbakers
Today we're going to talk about how to effectively launch and evaluate your influencer marketing campaigns with Yuval Ben-Itzhak, the CEO at Socialbakers.
00:19:22 |
Sun 28 Feb 2021
How to use technology to build an influencer list -- Yuval Ben-Itzhak // Socialbakers
Today we're going to talk about how to use technology to build an influencer list with Yuval Ben-Itzhak, the CEO at Socialbakers.
00:20:15 |
Sat 27 Feb 2021
Growth and Loyalty Loops -- Will Fraser // SaaSquatch
Ben and Will discuss the loyalty loop and how it can feed into your company’s growth, how it starts with your existing customers and understanding their behavior to drive revenue and customer acquisi…
00:13:01 |
Fri 26 Feb 2021
The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch
Ben and Will discuss when is the right time to use positive and negative reinforcement and how positivity makes a big difference in your marketing efforts.
00:14:44 |
Thu 25 Feb 2021
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