MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
The Importance Of SMS Personalization -- Brian Long // Attentive
This is the 1st installment of SMS Marketing Week on the MarTech podcast wherein we discuss the importance of SMS personalization. Joining us today is Brian Long, Co-Founder and CEO of Attentive.
00:18:36 |
Mon 05 Apr 2021
An expert guide to CRO Tests & Tools -- Chris Dayley // SmartCRO
An expert guide to CRO Tests & Tools -- Chris Dayley // SmartCRO. Show Notes
Connect With: Chris Dayley: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Websi…
00:20:50 |
Sun 04 Apr 2021
Crafting a value prop that resonates with your traffic -- Chris Dayley // SmartCRO
Crafting a value prop that resonates with your traffic -- Chris Dayley // SmartCRO. Show Notes
Connect With: Chris Dayley : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenj…
00:23:45 |
Sat 03 Apr 2021
Leveraging influence as a marketer -- Rand Fishkin // SparkToro
Today’s is our final installment of Marketing Superstar Week and we wrap up the conversation talking to Rand to understand how he leverages his influence as a marketer.
00:16:17 |
Fri 02 Apr 2021
Rand's #1 tip: Emails > Everything -- Rand Fishkin // SparkToro
Today’s our 4th part conversation with Rand Fishkin of SparkToro and Rand is going to give us his number tip for marketers.
00:13:15 |
Thu 01 Apr 2021
Product-led marketing tips from the Founder of Sparktoro -- Rand Fishkin // SparkToro
For our 3rd part conversation, we continue to talk about product lead marketing tips with Rand Fishkin of SparkToro.
00:15:46 |
Wed 31 Mar 2021
Learning from your customers & market -- Rand Fishkin // SparkToro
- For our 2nd part of the conversation, Rand and I talk more about his experience developing businesses, starting with how Rand learns frm his customers and market.
00:16:03 |
Tue 30 Mar 2021
Startup Building from the Author of Lost & Founder -- Rand Fishkin // SparkToro
For our 1st installment of Marketing Superstar Week, we discuss tips for building a start-up with Rand Fishkin, Co-founder and CEO of SparkToro.
00:22:32 |
Mon 29 Mar 2021
Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio
Today we're going to talk about how to turn your data-driven customer segments into actual customers with Tim Burke, the Co-Founder and CEO of Affinio.
00:17:41 |
Sun 28 Mar 2021
How Data is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio
Today we talk about how marketers' access to data is changing the utility of customer segmentation with Tim Burke, the Co-Founder and CEO of Affinio.
00:26:56 |
Sat 27 Mar 2021
Paid vs Owned media as Growth channels -- Moe Abbas // Acadium Inc
Moe and I are going to turn the conversation more towards evaluating paid versus owned media as growth channels.
00:13:47 |
Fri 26 Mar 2021
Finding Affordable Marketing Help -- Moe Abbas // Acadium Inc
For our 2nd episode, Moe and I are going to continue talking about how you can become a mentor for a marketing apprentice.
00:16:09 |
Thu 25 Mar 2021
Mentoring a Marketing Apprentice -- Moe Abbas // Acadium Inc
Today’s is our 1st part episode where we discuss how to find affordable marketing help. Joining us is Moe Abbas, CEO of Acadium.
00:16:40 |
Wed 24 Mar 2021
Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI
For the 2nd part of our conversation with Emad, we continue to talk about using CAC-ROAS ratio to measure your business's health.
00:16:28 |
Tue 23 Mar 2021
Marketing Direct-to-consumer (D2C) Bands -- Emad Hasan // Retina AI
This is our 1st part of a 2 part conversation with Emad Hasan, Co-founder and CEO of Retina AI, where we discuss marketing for direct consumer brands.
00:20:15 |
Mon 22 Mar 2021
Running a webinar that generates results -- Agnes Józwiak // ClickMeeting
Running a webinar that generates results -- Agnes Józwiak // ClickMeeting. Show Notes
Connect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Sha…
00:14:38 |
Sun 21 Mar 2021
Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting
Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting. Show Notes
Connect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjam…
00:21:54 |
Sat 20 Mar 2021
Why Real Fidelity Matters For Marketers -- Ed Nevraumont // Marketing BS
Ben and Ed talks about why real fidelity matters for marketers, and also how people pay attention in real life more than they do digitally. They also discussed why attention is the currency that we a…
00:13:18 |
Fri 19 Mar 2021
Why Marketing To Employees Matters -- Ed Nevraumont // Marketing BS
Ben and Ed discuss employee advocacy and employees as a marketing channel, and how it is becoming more important because we are now in a tech-driven society and so it cannot just sit in HR.
00:14:01 |
Thu 18 Mar 2021
Defining Marketing the 3rd way -- Ed Nevraumont // Marketing BS
Ben and Ed discuss the third way of marketing where essentially, it is both an art and a science. The evolution of marketing from being a good storyteller, to becoming a direct response marketer, to …
00:14:45 |
Wed 17 Mar 2021
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