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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy

Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy

Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes Connect With: Lindsay Pedersen: Website // LinkedInThe MarTech Podcast: Email // N…
00:17:44  |   Sat 15 May 2021
Implementing Video Campaigns In A Remote-Work World -- Chris Meador // Wistia

Implementing Video Campaigns In A Remote-Work World -- Chris Meador // Wistia

We continue the conversation with Chris Meador of Wistia and we're gonna do a case study talking about implementing video campaigns in a remote work situation.
00:22:22  |   Fri 14 May 2021
Leveraging Video To Build Brand Trust And Authority -- Chris Meador // Wistia

Leveraging Video To Build Brand Trust And Authority -- Chris Meador // Wistia

Today’s the 1st part conversation with Chris Meador, VP of Marketing at Wistia and we are going to talk about leveraging video to build brand trust and authority.
00:16:14  |   Thu 13 May 2021
How Agencies Failed Me As An In-House Marketer -- Tyler Elliston // Right Side Up

How Agencies Failed Me As An In-House Marketer -- Tyler Elliston // Right Side Up

Ben and Tyler Elliston, founder and growth advisor of Right Side Up, talk about the role that agencies play, if any, when it comes to early stage companies.
00:13:57  |   Wed 12 May 2021
The Best Channels To Allocate Budget To In 2021 -- Tyler Elliston // Right Side Up

The Best Channels To Allocate Budget To In 2021 -- Tyler Elliston // Right Side Up

Today, Tyler Elliston, founder and growth advisor of Right Side Up, discusses the different channels that early stage companies should allocate budget to if they want to survive and thrive in 2021.
00:15:16  |   Tue 11 May 2021
How Your Early Stage Company Can Survive And Thrive -- Tyler Elliston // Right Side Up

How Your Early Stage Company Can Survive And Thrive -- Tyler Elliston // Right Side Up

Tyler Elliston, founder and growth advisor of Right Side Up, chats with Ben about how early stage companies can effectively allocate marketing resources across all channels.
00:16:55  |   Mon 10 May 2021
Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor

Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor

Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor. Show Notes Connect With: Liam Martin: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterB…
00:22:34  |   Sun 09 May 2021
How To Build A Remote Content Team -- Liam Martin // Time Doctor

How To Build A Remote Content Team -- Liam Martin // Time Doctor

How To Build A Remote Content Team -- Liam Martin // Time Doctor. Show Notes Connect With: Liam Martin: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Websit…
00:22:02  |   Sat 08 May 2021
Challenges Of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP

Challenges Of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP

Today we continue the conversation with Jonathan Baldock of SocialHP discussing how employee advocacy is changing as a marketing channel.
00:15:11  |   Fri 07 May 2021
How Employee Advocacy Is Changing As A Marketing Channel -- Jonathan Baldock // SocialHP

How Employee Advocacy Is Changing As A Marketing Channel -- Jonathan Baldock // SocialHP

Today’s our 1st episode with Jonathan Baldoc, Advisor to SocialHP and we’re going to discuss the challenges of employee advocacy in marketing programs.
00:19:37  |   Thu 06 May 2021
Launching The Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory

Launching The Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory

Ben and Kirsty detail benefits and the process of setting up your referral marketing program through Referral Factory.
00:12:02  |   Wed 05 May 2021
Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory

Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory

Kirsty and Ben discuss how any company, large or small, can take advantage of referral marketing through Referral Factory, even without a tech background.
00:14:48  |   Tue 04 May 2021
Why Is Referral Marketing The Next Big Thing? -- Kirsty Sharman // Referral Factory

Why Is Referral Marketing The Next Big Thing? -- Kirsty Sharman // Referral Factory

Kirsty Sharman, founder of Referral Factory, discusses with Ben how companies can take advantage of existing customers as a marketing technique using referral marketing.
00:16:58  |   Mon 03 May 2021
Tips For Growing Amazon Revenue  -- Kiri Masters // Bobsled Marketing

Tips For Growing Amazon Revenue -- Kiri Masters // Bobsled Marketing

In today's episode we talk about tips for increasing Amazon revenue with Kiri Masters, Founder of Bobsled Marketing.
00:17:45  |   Sun 02 May 2021
Where Should Amazon Fit Into Your Ecomm Strategy -- Kiri Masters // Bobsled Marketing

Where Should Amazon Fit Into Your Ecomm Strategy -- Kiri Masters // Bobsled Marketing

In today's episode, we discuss where Amazon should fit into your eCommerce strategy with Kiri Masters, Founder of Bobsled Marketing.
00:19:46  |   Sat 01 May 2021
How To Become A Category King -- Araks Nalbandyan // 10Web

How To Become A Category King -- Araks Nalbandyan // 10Web

Today, Araks and I are going to wrap up the conversation about how to become a category king or queen.
00:10:37  |   Fri 30 Apr 2021
Modern SAAS Marketing Strategies -- Araks Nalbandyan // 10Web

Modern SAAS Marketing Strategies -- Araks Nalbandyan // 10Web

Today’s the 2nd part conversation with Araks Nalbandyan, Director of Marketing at 10Web where we continue to talk about some modern SAS marketing strategies.
00:12:03  |   Thu 29 Apr 2021
How AI Is Revolutionizing Digital Marketing -- Araks Nalbandyan // 10Web

How AI Is Revolutionizing Digital Marketing -- Araks Nalbandyan // 10Web

Today’s our 1st episode with Araks Nalbandyan, Director of Marketing at 10Web and we’re going to talk about how AI is revolutionizing digital marketing.
00:12:26  |   Wed 28 Apr 2021
CRO for Conversion or Value? -- Will Laurenson // Customers Who Click

CRO for Conversion or Value? -- Will Laurenson // Customers Who Click

Today is the 2nd and final episode with Will Laurenson of Customer Who Click, where we continue the conversation talking about whether you should be conversion rate optimizing for conversions or for …
00:14:35  |   Tue 27 Apr 2021
Why CRO Needs To Be Your Main Focus -- Will Laurenson // Customers Who Click

Why CRO Needs To Be Your Main Focus -- Will Laurenson // Customers Who Click

Will, Founder and Host of Customers Who Click Podcast, talks about why CRO needs to be your main focus as a marketer.
00:16:39  |   Mon 26 Apr 2021
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