MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Why data management is more than privacy compliance -- Gowthaman "G'man" Ragothaman // Aqilliz
Ben and Gowthaman discuss solutions for marketers in terms of privacy compliance, mechanisms for recording consent and the concept of decentralized data management platform.
00:17:19 |
Thu 04 Feb 2021
Rise of CDPs & Data-Driven Marketing -- Carlos Doughty // MarTech Alliance
Ben and Carlos discuss why there will be growth in CDPs and data-driven marketing, how smart marketers are using CDPs to become better and be a data-driven company, as well as the impact of CDP in te…
00:12:05 |
Wed 03 Feb 2021
Innovation in the Events Tech Space -- Carlos Doughty // MarTech Alliance
Ben and Carlos discuss the types of innovation happening in the events technology space, as well as the gaping hole in the learning space and events space, and how we can collect all the data so ther…
00:15:55 |
Tue 02 Feb 2021
Growth in MarTech Budgets & Adoptions -- Carlos Doughty // MarTech Alliance
Ben and Carlos discuss the signals we’re seeing in terms of the growth in MarTech budget and adoption, whether this is going to stay for the long term and whether the surge in marketing automation wi…
00:14:19 |
Mon 01 Feb 2021
Navigating the gap between Marketing & Sales -- Robin Bordoli // Rollworks
Joining us for Career Day is Robin Bordoli, President at RollWorks, a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue a…
00:38:32 |
Sun 31 Jan 2021
Generate Reviews by Cultivating Customer Relationships -- Garrett Sussman // Grade.Us
Today we uncover the secrets to cultivating your customer relationships to help grow your brand and your business with Garrett Sussman, a Senior Content Manager at Grade.Us
00:29:16 |
Sat 30 Jan 2021
The future of paid media -- John Readman // BOSCO
Ben and John discuss the future of paid media and how where the value for the customer has changed, the value of the media also changes along with the device. We also discussed the future of privacy …
00:14:29 |
Fri 29 Jan 2021
The over reliance of google for advertising -- John Readman // BOSCO
Ben and John discuss people’s reliance on Google advertising and actually in performance marketing.
00:13:26 |
Thu 28 Jan 2021
Why Senior management can't measure online performance -- John Readman // BOSCO
What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to measure…
00:17:07 |
Wed 27 Jan 2021
How to drive awareness with marketers -- Dan McGaw // McGaw.io
Ben and Dan discuss the strategies in demand generation when your target is marketers, how effective content repurposing can be, and the invaluable importance of focusing on the buyer’s journey.
00:17:40 |
Tue 26 Jan 2021
How to make your funnel convert higher in 24 hours -- Dan McGaw // McGaw.io
Ben and Dan discuss how you can optimize your funnels quickly and drive incremental efficiencies. They also discuss the value of not over automating and customer development tips using the Steve Blan…
00:20:08 |
Mon 25 Jan 2021
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus
Today we discuss how you can set up a CRM so your marketing and sales teams will actually use it with Craig Klein, who is the President and CEO at SalesNexus.
00:18:41 |
Sun 24 Jan 2021
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus
Today we discuss why SMBs need a CRM solution to survive with Craig Klein, President, and CEO at SalesNexus.
00:22:03 |
Sat 23 Jan 2021
Growing your martech business in the APAC region -- Azadeh Williams // AZK Media
Ben and Azadeh discuss the nuances of running a martech business in different world regions and what are the most common mistakes you need to avoid when expanding to a new region.
00:13:17 |
Fri 22 Jan 2021
A Martech vendor's media coverage guide -- Azadeh Williams // AZK Media
Ben and Azadeh talk about a martech business’ strategy guide to media coverage, creating the winning pitch and finding the right person to communicate the piece in a way that is consumable, the value…
00:17:41 |
Thu 21 Jan 2021
Construction Marketing: 5 tips to doubling your growth -- Russ Stephens // The Association of Professional Builders
Ben and Russ talk about putting a system in place that is repeatable and accessible, the value of acquiring marketing leads through paid advertising, starting at the bottom of the funnel when you thi…
00:15:31 |
Wed 20 Jan 2021
Social media hacks to expedite growth -- Russ Stephens // The Association of Professional Builders
Ben and Russ discuss what are some of the social media hacks that can help you expedite the growth of your business, drive social media efficiency, and help you focus your resources on marketing qual…
00:13:26 |
Tue 19 Jan 2021
Building Trust & Authority Without Emailing -- Russ Stephens // The Association of Professional Builders
Ben and Russ talk about putting a system in place that is repeatable and accessible, the value of acquiring marketing leads through paid advertising, starting at the bottom of the funnel when you thi…
00:17:58 |
Mon 18 Jan 2021
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
Today we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk with Lauren Hutton, who is the VP of Technology at Audience…
00:22:26 |
Sun 17 Jan 2021
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
Today we discuss what Trade Desk is and who is it for with Lauren Hutton, who is the VP of Technology at Audience X.
00:23:31 |
Sat 16 Jan 2021
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