MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Delivering Relevant Product Recommendations -- Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift, talks through the process of personalizing product recommendations for customers.
00:14:01 |
Thu 11 Nov 2021
Creating Relevant Content In Real-Time -- Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift, details the process of creating relevant content in real time.
00:12:43 |
Wed 10 Nov 2021
Unifying & Activating Your Customer Data -- Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift, goes through the process of using CDPs to drive data activation.
00:18:06 |
Tue 09 Nov 2021
The Value of CDPs & Connected Data -- Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift, highlights the significance of CDPs and connected data.
00:15:44 |
Mon 08 Nov 2021
Best Practices For Mastering 2nd Screen TV Marketing -- Devin Fallon // Tremor Video
Today we discuss how to take advantage of the second screen with Devin Fallon, the VP of Media Insights and Analytics at Tremor Video.
00:18:46 |
Sun 07 Nov 2021
The Future Of TV For Marketers: On-Screen vs Second Screens Content -- Devin Fallon // Tremor Video
Today we discuss the differences between linear connected and second screen television advertising with Devin Fallon, the VP of Media Insights and Analytics at Tremor Video.
00:19:47 |
Sat 06 Nov 2021
Monetizing Your Community Marketing Efforts -- Lloyed Lobo // Boast.AI
Lloyed Lobo, co-founder and president of Boast.AI, discusses how you can monetize your community marketing efforts.
00:16:49 |
Fri 05 Nov 2021
Ultimate Guide to Community-Led Growth -- Lloyed Lobo // Boast.AI
Lloyed Lobo, co-founder and president of Boast.AI, talks about his ultimate guide to community-led growth.
00:20:49 |
Thu 04 Nov 2021
How to Fix Email Deliverability Issues -- Yanna-Torry Aspraki // EmailConsul
Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, discusses how you can solve your email deliverability problems.
00:19:39 |
Wed 03 Nov 2021
Recognizing Email Deliverability Problems -- Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, talks about how to recognize email deliverability problems.
00:20:49 |
Tue 02 Nov 2021
How Does Email Even Work? -- Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, breaks down exactly how email actually works.
00:22:28 |
Mon 01 Nov 2021
How to Drive Revenue Through Offline Experiences -- Justin Moss // Pineapple Agency
Today we discuss how to drive revenue through offline experiences with Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency.
00:18:04 |
Sun 31 Oct 2021
A Music Industry Vet's Experiential Marketing Playbook -- Justin Moss // Pineapple Agency
Today we are going to talk through the music industry vet's experience to the marketing playbook with Justin Moss, the Co-Founder of the Pineapple Agency.
00:22:28 |
Sat 30 Oct 2021
Value of eCom Data vs Customer Privacy -- Roli Saxena // Adroll
Roli Saxena, the president of Adroll, talks about the value of your eCommerce data and your customers’ privacy.
00:17:04 |
Fri 29 Oct 2021
Extending the Lifetime Value of Your Customer -- Roli Saxena // Adroll
President of Adroll, Roli Saxena, explains how you can extend the lifetime value of your customer.
00:19:07 |
Thu 28 Oct 2021
Using Content & Community to Scale an eCommerce Business -- Roli Saxena // Adroll
President of Adroll, Roli Saxena, talks about some of the non-advertising-driven marketing channels to drive eCommerce.
00:19:42 |
Wed 27 Oct 2021
eCommerce Business Awareness Drivers -- Roli Saxena // Adroll
Roli Saxena, president of Adroll talks about eCommerce business awareness drivers.
00:18:26 |
Tue 26 Oct 2021
Operationalizing an eCommerce Business -- Roli Saxena // Adroll
Roli Saxena, president of Adroll, talks about operationalizing your eCommerce business.
00:24:18 |
Mon 25 Oct 2021
How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- Drop
Today we discuss how to properly leverage reward programs to boost customer engagement with Derrick Fung, the Co-Founder and CEO of Drop.
00:17:21 |
Sun 24 Oct 2021
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop
Today, Derrick Fung, the Co-Founder and CEO of Drop is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising.
00:21:12 |
Sat 23 Oct 2021
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