MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
How to Optimize for the Right Things -- Chloe Thomas // eCommerce MasterPlan
Chloe Thomas, podcast and author and host of eCommerce MasterPlan, discusses how to optimize for all the right things in eCommerce.
00:18:43 |
Fri 22 Oct 2021
How to Grow an eCommerce Business -- Chloe Thomas // eCommerce MasterPlan
Chloe Thomas, podcast and author and host of eCommerce MasterPlan, talks about how you can build out your eCommerce customer master plan.
00:22:16 |
Thu 21 Oct 2021
Leveraging Sponsors in Events -- Ike Singh Kehal // Social27
Ike Singh Kehal, the CEO of Social27, explains how you can leverage sponsors in events.
00:19:17 |
Wed 20 Oct 2021
Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
Ike Singh Kehal, the CEO of Social27, talks about how you can understand your B2B customers’ needs.
00:22:15 |
Tue 19 Oct 2021
Why Marketers Need to Listen to Black Voices -- Efua Obeng // Howard University
Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, talks about why marketers need to listen to Black voices.
00:28:05 |
Mon 18 Oct 2021
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp
Today we discuss how to nail product launch day and beyond with Darcy Kurtz, VP of Global Product Marketing at Mailchimp.
00:18:38 |
Sun 17 Oct 2021
How Mailchimp VP of PM Prepares for Product Launch -- Darcy Kurtz // Mailchimp
Today, Darcy Kurtz, VP of Global Product Marketing at Mailchimp, tells us how she thinks you should get ready for your product launches.
00:24:17 |
Sat 16 Oct 2021
Diversity & Inclusion at Events -- Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, talks about diversity and inclusion and how that relates to your events.
00:22:08 |
Fri 15 Oct 2021
Audio In Events -- Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, talks about how you can integrate audio and other multi-media into your events.
00:17:43 |
Thu 14 Oct 2021
Event Marketing Mix -- Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, talks about figuring out your event marketing mix.
00:15:47 |
Wed 13 Oct 2021
Audience Development -- Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, explains how you can do audience development to get people to attend your event.
00:18:37 |
Tue 12 Oct 2021
Event Value Prop -- Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, talks about how to figure out your event value proposition.
00:18:08 |
Mon 11 Oct 2021
Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGains
Today we are going to do a case study learn how to optimize your video campaigns with Cindy Brown, Chief Revenue Officer at Viral Gains.
00:15:30 |
Sun 10 Oct 2021
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
Today we discuss how marketers should decide between running an awareness, consideration, or conversion campaign using video with Cindy Brown, Chief Revenue Officer at Viral Gains.
00:25:17 |
Sat 09 Oct 2021
Getting The Most Out Of Your Marketing List -- Brian Kurtz // Titans Marketing
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing.
00:17:37 |
Fri 08 Oct 2021
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
Today we discuss the process for building or buying a marketing list with Brian Kurtz, who is the Founder and CEO of Titans Marketing.
00:22:52 |
Thu 07 Oct 2021
Preparing for a cookie-less Africa -- Oti Ukubeyinje // Terragon Limited
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, talks about preparing for a cookieless Africa.
00:14:44 |
Wed 06 Oct 2021
CDPs And The Lack Of Data In Africa -- Oti Ukubeyinje // Terragon Limited
Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, talks about CDPs and the lack of data in Africa.
00:15:42 |
Tue 05 Oct 2021
Should You Expand Your Targeting To Africa? -- Oti Ukubeyinje // Terragon Limited
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses whether you should be expanding your targeting into Africa.
00:22:36 |
Mon 04 Oct 2021
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
Today we discuss the marketing channel mix for manufacturing companies with Jeff White, Co-founder and Principal at Kula Partners.
00:21:54 |
Sun 03 Oct 2021
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