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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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Marketing Landscape For The Manufacturing Industry -- Jeff White // Kula Partners

Marketing Landscape For The Manufacturing Industry -- Jeff White // Kula Partners

Today we discuss some of the specific challenges and target segments in the manufacturing industry with Jeff White, Co-founder and Principal at Kula Partners.
00:18:05  |   Sat 02 Oct 2021
Is Your SEO Working? -- Mordy Oberstein // SEMRush

Is Your SEO Working? -- Mordy Oberstein // SEMRush

Mordy Oberstein, Head of Communications at SEMrush, explains how you understand if your SEO and your organic growth channels are actually working.
00:18:00  |   Fri 01 Oct 2021
Overlap Between SEO & Social Media -- Mordy Oberstein // SEMRush

Overlap Between SEO & Social Media -- Mordy Oberstein // SEMRush

Mordy Oberstein, Head of Communications at SEMrush, talks about the overlap between social media and SEO.
00:16:02  |   Thu 30 Sep 2021
Overlap Between Brand & SEO -- Mordy Oberstein // SEMRush

Overlap Between Brand & SEO -- Mordy Oberstein // SEMRush

Head of Communications at SEMrush, Mordy Oberstein, discusses the overlap between SEO and brand marketing.
00:17:31  |   Wed 29 Sep 2021
What Data You Need To Set Your SEO Strategy -- Mordy Oberstein // SEMRush

What Data You Need To Set Your SEO Strategy -- Mordy Oberstein // SEMRush

Head of Communications at SEMrush, Mordy Oberstein, talks about what data you need to set your SEO strategy.
00:20:31  |   Tue 28 Sep 2021
Why Marketers A Re-Prioritizing Organic Growth -- Mordy Oberstein // SEMRush

Why Marketers A Re-Prioritizing Organic Growth -- Mordy Oberstein // SEMRush

Mordy Oberstein, head of Communications at SEMrush explains why marketers need to reprioritize organic growth.
00:15:12  |   Mon 27 Sep 2021
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX

Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX

Today we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk with Lauren Hutton, who is the VP of Technology at Audience…
00:22:26  |   Sun 26 Sep 2021
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX

Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX

Today we discuss what Trade Desk is and who is it for with Lauren Hutton, who is the VP of Technology at Audience X.
00:23:31  |   Sat 25 Sep 2021
Startup Marketing Automation -- Lee Mills // Pixly

Startup Marketing Automation -- Lee Mills // Pixly

Lee Mills, the co-founder and CEO of Pixly, discusses startup marketing automation.
00:10:41  |   Fri 24 Sep 2021
Growth Hacking Toolkits -- Lee Mills // Pixly

Growth Hacking Toolkits -- Lee Mills // Pixly

Lee Mills, the co-founder and CEO of Pixly, talks about growth hacking tool kits.
00:17:22  |   Thu 23 Sep 2021
Influencer Marketing For Early Stage Companies -- Lee Mills // Pixly

Influencer Marketing For Early Stage Companies -- Lee Mills // Pixly

Co-founder and CEO of Pixly, Lee Mills talks about influencer marketing for early-stage companies.
00:15:23  |   Wed 22 Sep 2021
Should You Still Be Relying On Cookie Data? -- Sarah Dale // Nativo

Should You Still Be Relying On Cookie Data? -- Sarah Dale // Nativo

Chief revenue officer at Nativo, Sarah Dale, discusses the relevance of third-party cookies and how to prepare for when they’re gone.
00:17:13  |   Tue 21 Sep 2021
Why Google Announced Plans To Delay Blocking Third-Party Cookies -- Sarah Dale // Nativo

Why Google Announced Plans To Delay Blocking Third-Party Cookies -- Sarah Dale // Nativo

Sarah Dale, the chief revenue officer at Nativo, discusses why Google made the announcement to delay blocking third-party cookies.
00:18:18  |   Mon 20 Sep 2021
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus

How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus

Today we discuss how you can set up a CRM so your marketing and sales teams will actually use it with Craig Klein, who is the President and CEO at SalesNexus.
00:18:41  |   Sun 19 Sep 2021
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus

Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus

Today we discuss why SMBs need a CRM solution to survive with Craig Klein, President, and CEO at SalesNexus.
00:22:03  |   Sat 18 Sep 2021
How To Keep Your Job On Vacation -- Pamela Bump // Hubspot

How To Keep Your Job On Vacation -- Pamela Bump // Hubspot

Pamela Bump, Senior manager of audience growth at Hubspot, talks about how to keep your jobs while taking vacation in the summer.
00:14:17  |   Fri 17 Sep 2021
Seasonal Marketing Recalibration -- Pamela Bump // Hubspot

Seasonal Marketing Recalibration -- Pamela Bump // Hubspot

Pamela Bump, Senior manager of audience growth at Hubspot, talks about how to recalibrate your marketing based on seasonality.
00:14:43  |   Thu 16 Sep 2021
Channels That Bump In The Summer? -- Pamela Bump // Hubspot

Channels That Bump In The Summer? -- Pamela Bump // Hubspot

Senior manager of audience growth at Hubspot, Pamela Bump, discusses the marketing channels that are more effective during the summer.
00:14:07  |   Wed 15 Sep 2021
Channels That Dip In The Summer? -- Pamela Bump // Hubspot

Channels That Dip In The Summer? -- Pamela Bump // Hubspot

Senior manager of audience growth at Hubspot, Pamela Bump, talks about what marketing channels dip during the summer.
00:12:56  |   Tue 14 Sep 2021
What Is The Summer Marketing Slump? -- Pamela Bump // Hubspot

What Is The Summer Marketing Slump? -- Pamela Bump // Hubspot

Pamela Bump, senior manager of audience growth at Hubspot, discusses what is the summer marketing slump.
00:20:18  |   Mon 13 Sep 2021
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