MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia
Chief Marketing Officer at Acquia, Lynne Capozzi, looks into the tech skills gap facing marketing teams
00:15:27 |
Wed 01 Dec 2021
What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia
Lynne Capozzi, Acquia’s Chief Marketing, speaks about what CMOs should consider when choosing a CDP.
00:16:00 |
Tue 30 Nov 2021
Creating Digital Experiences For The Post-Pandemic Consumer -- Lynne Capozzi // Acquia
Acquia’s Chief Marketing Officer, Lynne Capozzi, shares her insights on creating digital experiences for the post pandemic consumer.
00:14:20 |
Mon 29 Nov 2021
Technology Supported Agile Marketing -- Andrea Fryrear // Agile Sherpas
Today we talk about the technology that supports agile marketing with Andrea Fryrear, Co-Founder of Agile Sherpas.
00:16:32 |
Sun 28 Nov 2021
Higher Quality & Faster Work With Less Stress -- Andrea Fryrear // Agile Sherpas
Today we discuss how to do higher quality work faster with less stress with Andrea Fryrear, Co-Founder of Agile Sherpas.
00:23:40 |
Sat 27 Nov 2021
Why CRM, DSP, & Automation Is Only 75-80% Effective -- Quimby Melton // Confection
Quimby Melton, CEO and Co-Founder of Confection, offers his take on the effectiveness of CRM, DSPs, and automation.
00:16:53 |
Fri 26 Nov 2021
Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection
CEO and Co-Founder of Confection, Quimby Melton provides steps to avoid the third-party graveyard.
00:22:54 |
Thu 25 Nov 2021
Are Streaming Games A New Advertising Gate? -- Anna McMichael // Partnership Director
Vlogbox’s Partnership Director, Anna McMichael evaluates whether streaming games are the new advertising gate.
00:12:37 |
Wed 24 Nov 2021
Which Publishers Are Winning The OTT Competition -- Anna McMichael // Partnership Director
Anna Michael, Partnership Director at VlogBox, highlights publishers winning the OTT competition.
00:12:21 |
Tue 23 Nov 2021
How To survive A Cookieless Era? -- Anna McMichael // Partnership Director
Partnership Director at VlogBox, Anna Michael, maps out the route to success in a cookieless era.
00:12:24 |
Mon 22 Nov 2021
The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota
Today we discuss in-house marketer's guide to building a data roadmap with Howard Luks, the Managing Director of Eyeota.
00:14:59 |
Sun 21 Nov 2021
Publishers’ Data Challenges and Opportunities -- Howard Luks // Eyeota
Today we discuss some of the publishers' data challenges and opportunities with Howard Luks, the Managing Director of Eyeota.
00:22:05 |
Sat 20 Nov 2021
Does Thought Leadership Still Work? -- Joe Kingsbury // Edelman
Joe Kingsbury, Managing Director of Business Marketing at Edelman, outlines strategies to evaluate content marketing and thought leadership.
00:12:38 |
Fri 19 Nov 2021
Why Your Content Doesn't Stand Out -- Joe Kingsbury // Edelman
Managing Director of Business Marketing at Edelman, Joe Kingsbury addresses issues around creating distinguishable content.
00:14:47 |
Thu 18 Nov 2021
Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman
Managing Director of Business Marketing at Edelman, Joe Kingsbury explores oversaturation in B2B thought leadership
00:16:09 |
Wed 17 Nov 2021
What Is Dark Funnel -- Chris Walker // Refine Labs
CEO of Refine Labs, Chris Walker, explains what exactly he considers to be dark social.
00:16:07 |
Tue 16 Nov 2021
Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs
Chris Walker, the CEO of Refine Labs, talks about measuring marketing without vanity metrics.
00:16:26 |
Mon 15 Nov 2021
Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData
Today we discuss how to use data to decloak the customer journey with Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data.
00:11:00 |
Sun 14 Nov 2021
Enabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamData
Today we discuss how to enable growth through actionable insights with Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data.
00:19:14 |
Sat 13 Nov 2021
Omnichannel Experiences That Drive Loyalty -- Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift, breaks down the process of utilizing omni channel experiences to foster brand loyalty.
00:15:23 |
Fri 12 Nov 2021
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