MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Should You Run Your Own Affiliate Program? -- Dustin Howes // Performance Marketing Magic, LLC
Dustin Howes, Owner of Performance Marketing Magic LLC, discusses whether you should run your own affiliate program.
00:14:23 |
Tue 27 Sep 2022
Pillars of Affiliate Marketing -- Dustin Howes // Performance Marketing Magic, LLC
Dustin Howes, Owner of Performance Marketing Magic LLC, discusses the pillars of affiliate marketing.
00:13:47 |
Mon 26 Sep 2022
Implementing Video Campaigns in a Remote-Work World -- Chris Meador // Wistia
We continue the conversation with Chris Meador of Wistia and we're gonna do a case study talking about implementing video campaigns in a remote work situation.
00:22:22 |
Sun 25 Sep 2022
Leveraging Video to Build Brand Trust and Authority -- Chris Meador // Wistia
Today’s the 1st part conversation with Chris Meador, VP of Marketing at Wistia and we are going to talk about leveraging video to build brand trust and authority.
00:16:14 |
Sat 24 Sep 2022
The Great Resignation and Where Companies Went Wrong -- Neil Heckman // breakfast consulting
Neil Heckman, Founder of Breakfast Consulting, talks about The Great Resignation and where companies got it wrong.
00:16:01 |
Fri 23 Sep 2022
The Changing Role of the Executive CMO -- Neil Heckman // breakfast consulting
Neil Heckman, Founder of Breakfast Consulting, talks about the changing role of the executive CMO.
00:15:29 |
Thu 22 Sep 2022
Launching the Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory
Ben and Kirsty detail benefits and the process of setting up your referral marketing program through Referral Factory.
00:12:02 |
Wed 21 Sep 2022
Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory
Kirsty and Ben discuss how any company, large or small, can take advantage of referral marketing through Referral Factory, even without a tech background.
00:14:48 |
Tue 20 Sep 2022
Why is Referral Marketing the Next Big Thing? -- Kirsty Sharman // Referral Factory
Kirsty Sharman, founder of Referral Factory, discusses with Ben how companies can take advantage of existing customers as a marketing technique using referral marketing.
00:16:58 |
Mon 19 Sep 2022
How to Become a Category King -- Araks Nalbandyan // 10Web
Today, Araks and I are going to wrap up the conversation about how to become a category king or queen.
00:10:37 |
Sun 18 Sep 2022
Modern SAAS Marketing Strategies -- Araks Nalbandyan // 10Web
Today’s the 2nd part conversation with Araks Nalbandyan, Director of Marketing at 10Web where we continue to talk about some modern SAS marketing strategies.
00:12:03 |
Sat 17 Sep 2022
How AI is Revolutionizing Digital Marketing -- Araks Nalbandyan // 10Web
Today’s our 1st episode with Araks Nalbandyan, Director of Marketing at 10Web and we’re going to talk about how AI is revolutionizing digital marketing.
00:12:26 |
Fri 16 Sep 2022
Emerging B2B Marketing Trends -- Steve Ohanians // WebEnertia
Steve Ohanians, CEO and Co-Founder of WebEnertia, discusses some emerging B2B marketing trends.
00:10:34 |
Thu 15 Sep 2022
Ranking the Top Tech Websites -- Steve Ohanians // WebEnertia
Steve Ohanians, CEO and Co-Founder of WebEnertia, discusses the top-ranking tech websites.
00:12:17 |
Wed 14 Sep 2022
Future-Proofing Their Martech Stack -- Hugo Loriot // fifty-five
Hugo Loriot, Partner at fifty-five, talks about future-proofing your martech stack.
00:12:25 |
Tue 13 Sep 2022
Google Analytics 4 Pandamonium -- Hugo Loriot // fifty-five
Hugo Loriot, Partner at fifty-five, talks about Google Analytics 4 pandemonium.
00:16:24 |
Mon 12 Sep 2022
Challenges of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP
Today’s our 1st episode with Jonathan Baldoc, Advisor to SocialHP and we’re going to discuss the challenges of employee advocacy in marketing programs.
00:19:37 |
Sun 11 Sep 2022
How Employee Advocacy is Changing as a Marketing Channel -- Jonathan Baldock // SocialHP
Today we continue the conversation with Jonathan Baldock of SocialHP discussing how employee advocacy is changing as a marketing channel.
00:15:11 |
Sat 10 Sep 2022
Why Hyper-Casual Gaming is a Marketing Secret Weapon -- Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, talks about hyper-casual gaming and why it is marketing’s secret weapon.
00:18:15 |
Fri 09 Sep 2022
How Mobile Is The First Screen -- Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, talks about why mobile is still the first screen.
00:20:12 |
Thu 08 Sep 2022
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