MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Inside Mobile Gaming Advertising -- Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, talks about what is inside the mobile gaming advertising industry.
00:16:14 |
Wed 07 Sep 2022
Why Every Company is a Media Company -- Shane Hegde // Air
Shane Hegde, CEO of Air, talks about why every company is a media company.
00:15:15 |
Tue 06 Sep 2022
$100 Million Plan For Building a Unicorn in 24 Months -- Shane Hegde // Air
Shane Hegde, CEO of Air, talks about his 100 million dollar plan for building a unicorn in 24 months.
00:25:58 |
Mon 05 Sep 2022
CRO for Conversion or Value? -- Will Laurenson // Customers Who Click
Today is the 2nd and final episode with Will Laurenson of Customer Who Click, where we continue the conversation talking about whether you should be conversion rate optimizing for conversions or for …
00:14:35 |
Sun 04 Sep 2022
Why CRO Needs to Be Your Main Focus -- Will Laurenson // Customers Who Click
Will, Founder and Host of Customers Who Click Podcast, talks about why CRO needs to be your main focus as a marketer.
00:16:39 |
Sat 03 Sep 2022
Automating Awareness with Digital, Web & Print Media -- Bear Wade // Unify Creative Agency
Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, discusses five ways to unify your marketing.
00:13:58 |
Fri 02 Sep 2022
5 Steps to Unify Your Marketing -- Bear Wade // Unify Creative Agency
Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, discusses five ways to unify your marketing.
00:19:08 |
Thu 01 Sep 2022
Why Real Fidelity Matters for Marketers -- Ed Nevraumont // Marketing BS
Ben and Ed talks about why real fidelity matters for marketers, and also how people pay attention in real life more than they do digitally. They also discussed why attention is the currency that we a…
00:13:18 |
Wed 31 Aug 2022
Why Marketing to Employees Matters -- Ed Nevraumont // Marketing BS
Ben and Ed discuss employee advocacy and employees as a marketing channel, and how it is becoming more important because we are now in a tech-driven society and so it cannot just sit in HR.
00:14:01 |
Tue 30 Aug 2022
Defining Marketing the 3rd Way -- Ed Nevraumont // Marketing BS
Ben and Ed discuss the third way of marketing where essentially, it is both an art and a science. The evolution of marketing from being a good storyteller, to becoming a direct response marketer, to …
00:14:45 |
Mon 29 Aug 2022
Value of an Outsourced SDR Team -- David Dulany // Tenbound
This is the 2nd and final episode with David Delaney of Tenbound where we wrap up the conversation talking about establishing and understanding the value of your outsourced SDR team.
00:16:15 |
Sun 28 Aug 2022
Starting & Scaling Your Outbound SDR Team -- David Dulany // Tenbound
This is the 1st part of a 2 part conversation with David Delaney, CEO of Tenbound where we talk about starting and scaling your outbound SDR team.
00:25:42 |
Sat 27 Aug 2022
Marketing Strategies from Hawke Media -- Erik Huberman // Hawke Media
Erik Huberman, CEO of Hawke Media, talks about the Hawke method of marketing.
00:14:38 |
Fri 26 Aug 2022
The Hawke Method of Marketing -- Erik Huberman // Hawke Media
Erik Huberman, CEO of Hawke Media, talks about the Hawke method of marketing.
00:19:49 |
Thu 25 Aug 2022
Social Explosion's Opportunity for Marketers -- Chris Savage // Wistia
Chris Savage, CEO of Wistia, discusses why social media's explosion is an opportunity for marketers.
00:13:38 |
Wed 24 Aug 2022
Human-Centric B2B Content that Resonates with Your Audience -- Chris Savage // Wistia
Chris Savage, CEO of Wistia, discusses human-centric, B2B content that resonates.
00:17:54 |
Tue 23 Aug 2022
Making Video Content More Accessible -- Chris Savage // Wistia
Chris Savage, CEO of Wistia, discusses making video content more accessible.
00:18:34 |
Mon 22 Aug 2022
Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front
Today’s the 2nd and the final part episode with Josh Lowman of Goldfront and we continue the conversation talking about why high growth startups should consider category creation as a marketing strat…
00:15:24 |
Sun 21 Aug 2022
What it Takes to Build Your Own Category -- Josh Lowman // Gold Front
Welcome to the 1st part of a 2 part episode with Josh Lowman, Founder of Goldfront, where we discuss opportunities of category creation marketing. For today, Josh and I are going to talk about what i…
00:18:05 |
Sat 20 Aug 2022
Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI
For the 2nd part of our conversation with Emad, we continue to talk about using CAC-ROAS ratio to measure your business's health.
00:16:28 |
Fri 19 Aug 2022
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