MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Marketing Direct-to-Consumer (D2C) Bands -- Emad Hasan // Retina AI
This is our 1st part of a 2 part conversation with Emad Hasan, Co-founder and CEO of Retina AI, where we discuss marketing for direct consumer brands.
00:20:16 |
Thu 18 Aug 2022
Disability Visibility in Marketing -- Aunia Kahn // Rise Visible
Aunia Kahn, CEO and Founder of Rise Visible, discusses disability visibility in marketing.
00:20:20 |
Wed 17 Aug 2022
Customer Experience Implementation & Automation -- Chip House // Insightly
Chip House, Chief Marketing Officer at Insightly, talks about managing customer experience in a complex organization.
00:14:42 |
Tue 16 Aug 2022
CRMs that Improve Digital Marketing Performance -- Chip House // Insightly
Chip House, Chief Marketing Officer at Insightly, talks about CRMs that improve digital marketing performance.
00:18:20 |
Mon 15 Aug 2022
Cybersecurity & Marketing Integrity -- Yoel Israel // Wadi Digital
Ben and Yoel discuss the cybersecurity challenges faced by marketers today as well as how cybersecurity professionals and marketers are working together using influencer marketing without engaging in…
00:12:50 |
Sun 14 Aug 2022
LinkedIn and Other Lead Gen Strategies -- Yoel Israel // Wadi Digital
Ben and Yoel discuss the marketing mix channels in 2021 where you can drive your B2B business for growth, some LinkedIn best practices for efficiency, and why remarketing with LinkedIn is unique.
00:20:25 |
Sat 13 Aug 2022
How to Avoid or Resolve IP Disputes -- Michelle Seiler Tucker // Seiler Tucker Inc.
Ben and Michelle talk about how marketers can handle and avoid IP disputes, how it’s usually a negotiation of commercial terms, the importance of getting different lawyer opinions and having the agre…
00:14:09 |
Fri 12 Aug 2022
A Marketer's Role in Asset Valuation -- Michelle Seiler Tucker // Seiler Tucker Inc.
Ben and Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit. Why valuation is more of an art than a science, that in building a …
00:18:41 |
Thu 11 Aug 2022
6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc.
Ben and Michelle discuss the six pillars of intellectual property and the importance and value of each one for your business.
00:16:02 |
Wed 10 Aug 2022
Is Google Your Business Card? -- Jason Barnard // Kalicube
Jason Barnard, the Brand SERP Guy at Kalicube, talks about whether Google is actually your business card or not.
00:15:53 |
Tue 09 Aug 2022
What is #BrandTech? -- Jason Barnard // Kalicube
Jason Barnard, the Brand SERP Guy at Kalicube, talks about what brand tech is.
00:15:03 |
Mon 08 Aug 2022
Growth and Loyalty Loops -- Will Fraser // SaaSquatch
Ben and Will discuss the loyalty loop and how it can feed into your company’s growth, how it starts with your existing customers and understanding their behavior to drive revenue and customer acquisi…
00:13:01 |
Sun 07 Aug 2022
The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch
Ben and Will discuss when is the right time to use positive and negative reinforcement and how positivity makes a big difference in your marketing efforts.
00:14:44 |
Sat 06 Aug 2022
Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch
Ben and Will discuss scaling word-of-mouth marketing, tracking and the analytics behind referral marketing, and how you can weave your referral program in your customer’s organic experience.
00:17:37 |
Fri 05 Aug 2022
6 Figure Platforms -- Luis & Fonzi Camejo // BIZBROS
Luis and Fonzi Camejo, Founders of BIZBROS, talk about developing six-figure content platforms.
00:21:55 |
Thu 04 Aug 2022
Fail Proof B2B Content -- Luis & Fonzi Camejo // BIZBROS
Luis and Fonzi Camejo, Founders of BIZBROS, talk about fail proof B2B content.
00:18:02 |
Wed 03 Aug 2022
De-risking Audio Advertising -- Scott Simonelli // Veritonic
Scott Simonelli, CEO of Veritonic, discusses de-risking your audio advertising.
00:16:31 |
Tue 02 Aug 2022
Measuring Podcast Ad ROI -- Scott Simonelli // Veritonic
Scott Simonelli, CEO of Veritonic, discusses measuring podcast ad ROI.
00:23:52 |
Mon 01 Aug 2022
The Perils of Personalization in a Privacy-First World -- Gowthaman "G'man" Ragothaman // Aqilliz
Ben and Gowthaman discuss the value of self-governance by the companies in not overstepping the boundaries of privacy, the overlaps in personalization and privacy and finding the right balance in com…
00:13:04 |
Sun 31 Jul 2022
Why Data management is More than privacy Compliance -- Gowthaman "G'man" Ragothaman // Aqilliz
Ben and Gowthaman discuss solutions for marketers in terms of privacy compliance, mechanisms for recording consent and the concept of decentralized data management platform.
00:17:19 |
Sat 30 Jul 2022
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