MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Why Marketing Implementations Fail -- Kristina Alexandra // Pareto Pi Consulting
Ben and Kristina discuss the value of understanding the value of where you’re at and the trajectory and growth ceiling of your business model in figuring out your marketing stack.
00:16:56 |
Sat 09 Jul 2022
Is Every Tech Company an Adtech Company? -- Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, talks about whether every tech company is an ad tech company.
00:12:58 |
Fri 08 Jul 2022
Data Ecosystem & Accessibility Predictions -- Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, talks about the data ecosystem and accessibility predictions.
00:14:15 |
Thu 07 Jul 2022
Data Priorities Differentiation for Marketers -- Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, talks about data priority differentiations for marketers.
00:12:36 |
Wed 06 Jul 2022
Inbound Marketing Lead Generation -- Will Haire // BellaVix
Will Haire, Founder and CEO of BellaVix, discusses inbound marketing and lead generation.
00:15:38 |
Tue 05 Jul 2022
Using Amazon’s DSP to Drive Demand -- Will Haire // BellaVix
Will Haire, Founder and CEO of BellaVix, discusses using Amazon's DSP to drive demand.
00:22:10 |
Mon 04 Jul 2022
Intrinsic Branding -- Justin Foster & Emily Soccorsy // Root + River
Ben, Justin, and Emily discuss intrinsic branding, its application and how it can be integrated into brand and marketing tactics.
00:18:19 |
Sun 03 Jul 2022
Humanistic Marketing & Brand Activism -- Justin Foster & Emily Soccorsy // Root + River
Ben, Justin, and Emily discuss what spirituality means in business, the process of business spiritual enlightenment and achieving differentiation with intrinsic branding.
00:17:09 |
Sat 02 Jul 2022
Internationalizing Marketing Automation -- Marwa Greaves // Hubspot
Director of marketing and global messaging at Hubspot, Marwa Greaves, discusses how to internationalize marketing automation.
00:14:18 |
Fri 01 Jul 2022
Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot
Marwa Greaves, director of marketing and global messaging at Hubspot, details how to automate the marketing and sales hand-off.
00:19:37 |
Thu 30 Jun 2022
Bot Marketing Automation -- Marwa Greaves // Hubspot
Marwa Greaves, director of marketing and global messaging at Hubspot, talks about getting started with bot marketing automation.
00:15:43 |
Wed 29 Jun 2022
Email Marketing Automation -- Marwa Greaves // Hubspot
Marwa Greaves, director of marketing and global messaging at Hubspot, discusses email marketing automation best practices.
00:17:47 |
Tue 28 Jun 2022
How to Figure Out What to Automate? -- Marwa Greaves // Hubspot
Marwa Greaves, director of marketing and global messaging at Hubspot, talks about how to figure out what to automate.
00:20:23 |
Mon 27 Jun 2022
B2B Benefits of 24/7 Chat -- Nelson Bruton IV // Interchanges
Ben and Nelson discuss the efficiency of having 24/7 chat representatives, the value exchange for the feature, and how the chat service is also used as a qualification process.
00:15:31 |
Sun 26 Jun 2022
Two Decades of B2B Lead Gen Learnings -- Nelson Bruton IV // Interchanges
Ben and Nelson discuss the evolution of digital marketing, marketing fundamentals that stood the test of time, and what are the biggest challenges that B2B marketing is facing right now.
00:21:00 |
Sat 25 Jun 2022
Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, talks about using sales intelligence to surpass the competition.
00:12:17 |
Fri 24 Jun 2022
Personalizing B2B Marketing in an Evolving Marketplace -- Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, talks about personalizing B2B marketing in an evolving marketplace.
00:11:01 |
Thu 23 Jun 2022
Supporting Sales in the Virtual Age -- Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, talks about supporting sales in the virtual age.
00:14:10 |
Wed 22 Jun 2022
Inclusive Marketing Strategies -- Joyann Boyce // Arima & Co
Joyann Boyce, Founder of Arima & Co, discusses creating inclusive marketing strategies.
00:20:57 |
Tue 21 Jun 2022
What is Inclusive Marketing? -- Joyann Boyce // Arima & Co
Joyann Boyce, Founder of Arima & Co, discusses what inclusive marketing actually is.
00:23:49 |
Mon 20 Jun 2022
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