MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Digital vs the Human of ABM -- Jon Miller // Demandbase
Ben and Jon discuss bringing the human touch equation in the ABM strategy, the right time to bring in technology support and what makes customer intent data one of the most exciting things that’s hap…
00:15:30 |
Sun 19 Jun 2022
Marketing's Role in Shaping Overall Corporate Strategy -- Jon Miller // Demandbase
Ben and Jon discuss the different segments of ABM, the role of technology in strategy decisions, and why coming up with a strategy goes hand-in-hand with knowing what’s possible.
00:22:57 |
Sat 18 Jun 2022
Productivity Increasing Tech -- Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, discusses how we can use technology to increase our productivity and output.
00:15:49 |
Fri 17 Jun 2022
Optimal Martech Tech Stack -- Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, discusses how to create the optimal martech stack.
00:16:39 |
Thu 16 Jun 2022
How to Grow a SaaS Startup -- Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, discusses how to grow a SaaS startup.
00:19:21 |
Wed 15 Jun 2022
Community Building Secrets From Your Favorite Band -- Alex Ciccimarro // RCA Records
Alex Ciccimarro, Vice President of Marketing at RCA Records, discusses community building secrets from your favorite band.
00:17:01 |
Tue 14 Jun 2022
Music Industry Marketing Playbook -- Alex Ciccimarro // RCA Records
Alex Ciccimarro, Vice President of Marketing at RCA Records, discusses the music industry's playbook for marketing.
00:16:10 |
Mon 13 Jun 2022
How Artificial Intelligence is Changing Sales -- Chad Burmeister // ScaleX, Inc.
Today we discuss how artificial intelligence is changing sales with Chad Burmeister, the CEO of ScaleX.
00:22:46 |
Sun 12 Jun 2022
The Original 25 Sales Hacks -- Chad Burmeister // ScaleX, Inc.
Today we discuss original 25 sales hacks with Chad Burmeister, the CEO of ScaleX.
00:21:16 |
Sat 11 Jun 2022
3-steps to Earn Editorial Backlinks -- Farzad Rashidi // Respona
Farzad Rashidi, Lead innovator and Co-Founder at Respona, discusses the three steps that you need to follow to earn editorial backlinks.
00:19:09 |
Fri 10 Jun 2022
Finding Opportunity Keywords -- Farzad Rashidi // Respona
Farzad Rashidi, Lead innovator and Co-Founder at Respona, discusses finding opportunity keywords.
00:14:33 |
Thu 09 Jun 2022
Is SEO is the Right Acquisition Channel for You? -- Farzad Rashidi // Respona
Farzad Rashidi, Lead innovator and Co-Founder at Respona, discusses whether SEO is the right acquisition channel for you.
00:16:22 |
Wed 08 Jun 2022
Unconventional Collaborations Through Partnerships -- Scott Harkey // OH Partners
Scott Harkey, CEO and Co-Founder of OH Partners, discusses strategic branding and positioning.
00:19:39 |
Tue 07 Jun 2022
Is Branding Strategic Positioning? -- Scott Harkey // OH Partners
Scott Harkey, CEO and Co-Founder of OH Partners, discusses strategic branding and positioning.
00:16:13 |
Mon 06 Jun 2022
Engineering's Role in a Marketing Go-to-Market Plan -- Mark Donnigan // Growth Stage Marketing
Today we discuss engineering's role in a marketing go-to-market plan with Mark Donnigan, who is a Marketing and Business Growth Consultant.
00:16:55 |
Sun 05 Jun 2022
Go-to-Market Growth Process -- Mark Donnigan // Growth Stage Marketing
Today we discuss Mark Donnigan's market growth process.
00:28:47 |
Sat 04 Jun 2022
How to Engage a Cold Audience -- Tristan Wright // Evolve to Grow
Today we discuss how to engage a cold audience with Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow.
00:11:23 |
Fri 03 Jun 2022
The Evolution of High Growth Teams -- Tristan Wright // Evolve to Grow
Today we discuss the evolution of high growth teams with Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow.
00:17:04 |
Thu 02 Jun 2022
Improving Newsletter Conversion Rates -- Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, talks about how you can improve your newsletter conversions.
00:12:54 |
Wed 01 Jun 2022
Building a Quality Email List -- Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, talks about building a quality email list.
00:14:10 |
Tue 31 May 2022
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