MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Why the New Marketing Era is Feminine -- Hanna Hermanson // Done for You Marketing
Art19 - Episode Summary (1 sentence)
Hanna Hermanson, CEO of Done for You Marketing, discusses the new marketing era and why it's feminine.
00:14:28 |
Mon 17 Oct 2022
How COVID Has Affected the Malvertising Landscape -- Matt Gillis // Clean.io
Today, Ben and Matt talk about advertising challenges and abuse and how Clean.io stops it from happening.
00:15:55 |
Sun 16 Oct 2022
Malvertising's Impact on Marketers Revenue & Sub Churn -- Matt Gillis // Clean.io
Ben and Matt discuss what malvertising is, how malvertising affects publishers, and what Clean.io does to help.
00:17:22 |
Sat 15 Oct 2022
Creating Great Self-Service Content -- Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar, talks about how you can create great self-service content.
00:16:52 |
Fri 14 Oct 2022
Why the Future of Webinars is Asynchronous -- Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar, talks about why the future of webinars is asynchronous.
00:13:16 |
Thu 13 Oct 2022
The B2B Buying Disconnect -- Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar, talks about the B2B buying disconnect.
00:17:52 |
Wed 12 Oct 2022
Brand Positioning in an Economic Downturn -- Linda Fanaras // Millennium Agency
Linda Fanaras, CEO and Strategist at Millennium Agency, discusses brand positioning in an economic downturn.
00:12:37 |
Tue 11 Oct 2022
Don't Stop Marketing in a Recession -- Linda Fanaras // Millennium Agency
Linda Fanaras, CEO and Strategist at Millennium Agency, discusses why you shouldn't stop marketing during a recession.
00:14:51 |
Mon 10 Oct 2022
How Agencies Failed me as an In-House Marketer -- Tyler Elliston // Right Side Up
Ben and Tyler Elliston, founder and growth advisor of Right Side Up, talk about the role that agencies play, if any, when it comes to early stage companies.
00:13:57 |
Sun 09 Oct 2022
The Best Channels to Allocate Budget to in 2021 -- Tyler Elliston // Right Side Up
Today, Tyler Elliston, founder and growth advisor of Right Side Up, discusses the different channels that early stage companies should allocate budget to if they want to survive and thrive in 2021.
00:15:16 |
Sat 08 Oct 2022
How Your Early Stage Company Can Survive and Thrive -- Tyler Elliston // Right Side Up
Tyler Elliston, founder and growth advisor of Right Side Up, chats with Ben about how early stage companies can effectively allocate marketing resources across all channels.
00:16:55 |
Fri 07 Oct 2022
B2B Influencers Impact on the Tech Industry -- Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, discusses the impact of B2B influencers on the tech industry.
00:11:33 |
Thu 06 Oct 2022
Why Networking Site aren't Effective for MarTech -- Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, discusses why networking sites aren't effective for martech.
00:15:30 |
Wed 05 Oct 2022
What is Interactive marketing? -- Frost Li // Social Chat
Frost Li, Founder and CEO of Social Chat, talks about what interactive marketing is.
00:11:54 |
Tue 04 Oct 2022
Using Live Streaming to Drive Revenue -- Frost Li // Social Chat
Frost Li, Founder and CEO of Social Chat, talks about how to use live streaming to drive revenue.
00:11:26 |
Mon 03 Oct 2022
Performance Marketing in the Influencer World -- Shane Austrie // Silicon Valley Consulting
Today, Ben and Shane Austrie, CEO of Silicon Valley Consulting discuss how performance marketing can help you in today’s influencer world.
00:16:48 |
Sun 02 Oct 2022
The Future of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting
Ben talks with Shane Austrie, the CEO of Silicon Valley Consulting about innovations and the overlap between MarTech and AdTech.
00:16:53 |
Sat 01 Oct 2022
Apple Makes Inroads Into the Ad Business -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, discusses Apple making inroads into the ad business.
00:15:22 |
Fri 30 Sep 2022
MarTech Spending, & Netflix Ads -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, discusses this month's top three martech news stories.
00:16:30 |
Thu 29 Sep 2022
Why I Decided to Give Juan the MarTech Newsletters -- Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, discusses why Ben decided to give him the MarTech Podcast’s newsletter.
00:17:41 |
Wed 28 Sep 2022
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