MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
How Identity Resolution is Changing -- Adam Robinson // GetEmails
Adam Robinson, founder and CEO of GetEmails gives his take on how identity resolution is changing and how marketers should approach this change.
00:20:42 |
Sat 26 Nov 2022
Podcast Advertising Best Practices -- Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, discusses podcast advertising best practices.
00:12:10 |
Fri 25 Nov 2022
Business Podcasting Strategies -- Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, discusses business podcasting strategies.
00:12:43 |
Thu 24 Nov 2022
Podcast Growth Secrets -- Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, discusses his podcast ‘Growth Secrets’.
00:14:27 |
Wed 23 Nov 2022
Community-Driven Outcomes -- Ike Nwabah // Higher Logic
Ike Nwabah, Senior Director of Marketing at Higher Logic, discusses community-driven outcomes.
00:19:45 |
Tue 22 Nov 2022
Marketer's Community Guide -- Ike Nwabah // Higher Logic
Ike Nwabah, Senior Director of Marketing at Higher Logic, discusses a marketer's guide to community.
00:17:23 |
Mon 21 Nov 2022
Using Logic vs Storytelling to Inspire Prospects -- James Ontra // Shufflrr
James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ultim…
00:17:59 |
Sun 20 Nov 2022
Marketing Through Storytelling -- James Ontra // Shufflrr
James Ontra, the CEO and co-founder of Shufflrr, chats with Ben about marketing through storytelling.
00:18:09 |
Sat 19 Nov 2022
CRM's Role in Customer Experience -- Lars Helgeson // GreenRope
Lars Helgeson, Founder and CEO of GreenRope, discusses CRM's role in customer experience.
00:16:49 |
Fri 18 Nov 2022
CRM as a Growth Strategy -- Lars Helgeson // GreenRope
Lars Helgeson, Founder and CEO of GreenRope, discusses why CRM is actually your growth strategy.
00:18:03 |
Thu 17 Nov 2022
Video Creative Approval Process -- Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, discusses the video creative approval process.
00:16:02 |
Wed 16 Nov 2022
Closing the Gap Between Content Creation & Publication -- Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, discusses how to close the gap between content creation and publication.
00:10:51 |
Tue 15 Nov 2022
How to Get Feedback Faster -- Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, discusses how you can get feedback faster.
00:13:33 |
Mon 14 Nov 2022
Marketing with Ductape & Podcasts -- John Jantsch / Duct Tape Marketing
Ben chats with John Jantsch, the founder of Duct Tape Marketing, about his personal marketing strategy using his books and his podcast.
00:12:05 |
Sun 13 Nov 2022
The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing
Ben chats with John Jantsch, the founder of Duct Tape Marketing, about his newest book, The Ultimate Marketing Engine.
00:18:59 |
Sat 12 Nov 2022
How Airlines Use Data to Increase Revenue -- Mark Ross-Smith // Travel Data Daily
Mark Ross-Smith, CEO of Travel Data Daily, discusses how airlines use data to increase revenue.
00:10:42 |
Fri 11 Nov 2022
Golden Loyalty Metrics -- Mark Ross-Smith // StatusMatch
Mark Ross-Smith, CEO of Travel Data Daily, discusses golden loyalty metrics.
00:14:11 |
Thu 10 Nov 2022
Importance of CDPs for ABM -- Justin Gray // Shift Paradigm
Justin Gray, Chief Commercial Officer at Shift Paradigm, talks about technologies and CDPs for ABM.
00:14:08 |
Wed 09 Nov 2022
Account-Based Experience (ABX) vs ABM -- Justin Gray // Shift Paradigm
Justin Gray, Chief Commercial Officer at Shift Paradigm, talks about the difference between account-based experience and ABM.
00:13:10 |
Tue 08 Nov 2022
Why ABM is not a Marketing Strategy -- Justin Gray // Shift Paradigm
Justin Gray, Chief Commercial Officer at Shift Paradigm, talks about why ABM is not a marketing strategy.
00:12:59 |
Mon 07 Nov 2022
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