MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
How AI & ML are Changing Consumer Research -- Dr. Duane Varan // MediaScience
Dr. Duane Varan, founder and CEO of MediaScience, discusses how machine learning and AI are changing consumer research.
00:27:22 |
Fri 16 Dec 2022
Marketing Strategies to Retire -- Constantine Yurevich // SegmentStream
Constantine Yurevich, Founder and CEO of SegmentStream, discusses marketing strategies you need to retire.
00:12:19 |
Thu 15 Dec 2022
Preparing for Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream
Constantine Yurevich, Founder and CEO of SegmentStream, discusses preparing for Google Chrome's cookie restrictions.
00:11:59 |
Wed 14 Dec 2022
Should You Hire Actors or Creators -- Danil Saliukov // Insense
Danil Saliukov, CEO and Co-Founder of Insense, discusses whether you should hire actors or creators.
00:13:27 |
Tue 13 Dec 2022
UGC Creators vs Micro-Influencers -- Danil Saliukov // Insense
Danil Saliukov, CEO and Co-Founder of Insense, discusses the difference between UGC creators and micro-influencers.
00:17:26 |
Mon 12 Dec 2022
3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift
CMO of Drift, Tricia Gellman, talks about today’s revenue era of marketing.
00:12:17 |
Sun 11 Dec 2022
3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift
CMO of Drift, Tricia Gellman, discusses the rise of the internet age.
00:17:07 |
Sat 10 Dec 2022
3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift
Tricia Gellman, the CMO of Drift talks about the pre-digital era of marketing.
00:15:48 |
Fri 09 Dec 2022
What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ
Daniel Avital, Chief Strategy Officer at CHEQ, discusses why bots cause Black Friday losses.
00:14:09 |
Thu 08 Dec 2022
The Need for GTM security -- Daniel Avital // CHEQ
Daniel Avital, Chief Strategy Officer at CHEQ, discusses the need for GTM security.
00:18:05 |
Wed 07 Dec 2022
Web 3.0's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty
Paula Thomas, Founder of Let’s Talk Loyalty, discusses Web3's role in loyalty marketing.
00:14:26 |
Tue 06 Dec 2022
Content's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty
Paula Thomas, Founder of Let’s Talk Loyalty, discusses content's role in loyalty marketing.
00:18:08 |
Mon 05 Dec 2022
Return of Rideshare as a Premium Digital Channel -- Cherian Thomas // Octopus Interactive
Cherian Thomas, co-founder and CEO of Octopus Interactive, talks about the return of rideshare as a premium digital marketing channel.
00:13:45 |
Sun 04 Dec 2022
Is OOH Effective in a Post-Pandemic World? -- Cherian Thomas // Octopus Interactive
Co-founder and CEO of Octopus Interactive, Cherian Thomas, discusses whether out-of-home is effective in a post-pandemic world.
00:12:22 |
Sat 03 Dec 2022
Branding Beyond your Logo -- Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, discusses branding beyond your logo.
00:13:01 |
Fri 02 Dec 2022
The Future of Content Marketing -- Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, discusses the future of content marketing.
00:13:39 |
Thu 01 Dec 2022
Inbound Marketing Approach to Lead Gen -- Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, discusses inbound marketing's approach to lead generation.
00:13:52 |
Wed 30 Nov 2022
How to Constantly Optimize Campaign Performance -- Aron Clymer //Data Clymer
Aron Clymer, Founder and CEO of Data Clymer, discusses how you can constantly optimize your campaign performance.
00:10:51 |
Tue 29 Nov 2022
How can You Become a Data Hero -- Aron Clymer //Data Clymer
Aron Clymer, Founder and CEO of Data Clymer, discusses how you can become a data hero.
00:17:05 |
Mon 28 Nov 2022
eComm's False Equivalency for CCPA & GDPR -- Adam Robinson // GetEmails
Adam Robinson, founder and CEO of GetEmails explains the differences between CCPA and GDPR and how this affects your data collection.
00:15:41 |
Sun 27 Nov 2022
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