Welcome to the Imperium Podcast!
The majority of you who have stumbled across this podcast probably view client acquisition as a major bottleneck.
It's safe to say that after scaling 2 businesses to multiple 7 & 8 figures, client acquisition, business, mindset, client delivery, etc is something that hasn't been a problem for me for a very long time.
This podcast is all about how to eliminate client acquisition as a bottleneck, sign more clients, make more money & have a ton of fun doing so.
In the past 7 years, I've signed well over 3000+ B2B clients across my marketing & consulting agency & in this podcast, I am going to teach you how I did it & how you can do the exact same.
Enjoy!
To Your Success,
Charlie Morgan
P.S. Be sure to subscribe to the YouTube Channel - https://www.youtube.com/@charliemofficial
Even when equipped with incredible strategies, tactics & guidance, people still fail with pure ease.
Why is that?
They simply view anything that SEEMS detrimental as a crutch & thus give it power, whic…
Ethan joined Imperium 10 months ago.
He was making around $1000-$2000 per month & was stuck in the glorified freelancer stage in business, where he had no predictable client acquisition system & no f…
As humans, we have natural narcissistic tendencies & have a habit of loving things that we created or believed to have created.
This single trait in human nature has allowed me to sign over 400+ clie…
Getting clients without any case studies or results really isn’t that hard.
Don’t get me wrong, it’s far more difficult in comparison to when you do have case studies but it isn’t the end of the worl…
Content is absolute king.
As much as I hate having my face plastered all over the place, it has done wonders for my business by helping us build an absolute mammoth of an inbound appointment setting …
Ladies and gents! In today’s video I sat down with the man, the myth & most certainly the legend, Joel Kaplan.
In this 50 minute value packed training we discuss the best and most effective cold DM st…
I’m not a fan of Instagram, which is ironic considering I’ve just joined it in recent days against my best wishes (cheers team).
What I am a fan of however, is high quality leads that can be delivere…
20-30 meetings a day has become the norm in recent weeks.
Many of you have probably clicked on this video expecting to see a hidden outreach system or a magic pill that will automatically fill up you…
Niche saturation is one of my favourite things in the world.
Whilst many people tend to drown in terror & run far away from saturated niches, I run right towards them with a big fat smile on my face.…
As an entrepreneur, time is everything.
There are so many founders out there that have fallen into the trap of doing absolutely everything themselves.
Lead sourcing, email sending, follow ups, etc.
S…
Today’s podcast explains the system we used to get DFY agency marketing clients a 80% appointment booking rate from leads, and a 80-90% show rate on those appointments.
I hope you find it helpful. If …
Struggling to book appointments & close deals?
Outside of your appointment setting process & sales ability, It usually comes down to your offer & what you are actually pitching to your market.
You can…
'I can’t get clients’
Truth of the matter is that if you currently cannot get clients then you probably do not deserve clients.
Sounds harsh right?
It’s a bitter pill to swallow but in the world of b…
I often receive DMs from people asking me how I’d start over or what advice I’d give to beginners who are starting their journey with SMMA.
I’ve thought about this for a long time. There’s a lot of ad…
Today’s video explains a principle found in evolutionary biology that accounts for the majority of success I've had with appointment booking in my business.
It’s called common descent. If you understa…
A successful business is just a collection of solutions. An entrepreneurs main role is problem solving. Understanding how to solve problems is critical to the success of your company, and if you don’…
I recently finished conducting a coaching call with our paying clients where we talk offers, appointments, sales, and more. It’s about an hour long and filled with gems to do with client acquisition …
‘Latent conditions’ is a term I’ve created to explain a core facet of client acquisition. If you don’t understand latent conditions and how they work, you’ll never truly understand client acquisition…
I’ve been practising intermittent fasting for 5 years. It’s changed my life.
Ever since I’ve started, my energy, focus, concentration, emotional stability & happiness have been through the roof. I’ve …
If you want to scale a company, you need to observe nature.
Nature is a near-perfect example of how businesses operate, scale and grow. We can extrapolate principles from the natural world into our bu…