ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
- Update frequency
- every 7 days
- Average duration
- 13 minutes
- Episodes
- 162
- Years Active
- 2022 - 2025
3 ways women can create more ease and reduce overwhelm in your business
Do you ever feel like the pressure to run your business, take care of the house and domestic work, take care of your family, and take care of your health is just… impossible?
You’re not alone! In thi…
[Writing Prompt] Caution! May Cause Side Effects
Today ill communication is on its 60th episode!
If it were a person, it would be targeted and inundated by ads and marketing for anti-aging medication, shingles, vaccinations, heart medication, and o…
How small businesses can nail Q4 sales - what you need and what you don’t
I don’t know about you, but every sales coach and marketer that I follow is talking about how to make it rain in the last quarter of the year. With all the hype and marketing about messaging, launche…
18 out-of-the-box ways small businesses can drive sales with a year end promotion
September marks one of the busiest and most lucrative times of the year! Are you ready?
My goal with this episode is to inspire you to go out and sell yourself and your services with one of these 18 …
Why businesses need the Sales Copy Scorecard [plus a bonus writing prompt]
Wondering how effective your sales copy really is? I have a treat for you!
In this episode of ill communication, you're going to get a resource to help you check in and assess how your copy and sales …
5 powerful copywriting secrets to skyrocket your sales, featuring Heather Holloway
Are you ready to take your copy to the next level so that you can start getting the sales you have been dreaming of? You’re going to love this episode of ill communication!
In this episode of ill comm…
Reflections on a year of podcasting (plus a prize giveaway!)
Today we are celebrating the one-year anniversary of the ill communication podcast, and I am raising my glass to YOU! I so appreciate you tuning in each week and taking the tips and lessons you learn…
To niche or not to niche? 5 surprising benefits of choosing a niche for your business
Let’s talk about the great debate inside marketing and sales- to niche, or not to niche?
In this episode of ill communication, we'll weigh the pros and cons of niching in your business. We'll also ta…
5 surprising ways to build a more sustainable business
Do you ever check in with yourself and ask what kind of a business and life you want to have? How much you want to work, or how much freedom you desire?
In this episode of ill communication, I’m shari…
Mistakes: why you should talk about them [Writing Prompt]
You know those days when you're staring at your screen, you know you should send an email to your list, but you don't know what to write about? Or those days when you just want to put in a little bit…
Ethical sales and marketing for coaches with Master Coach, Molly Claire
If you've ever thought writing sales copy feels sleazy or you're worried about doing things wrong, this episode of ill communication is for you. I sat down with one of my past clients and a dear soul…
My summer re-reading list - the top 5 business and copywriting books
In this episode of ill communication, you're going to get a list of the most influential books I've read that have helped me grow my business and write amazing copy for myself and for my clients. I'm…
How to cut down your time, increase your creativity, and embrace and sell your own genius with Jessica Fearnley
In this episode of ill communication, I’m excited to introduce you to one of my favorite people in online business- Jessica Fearnley! I was recently a guest on her show, The Seven Figure Consultant P…
An easy content hack + a sneak peek into summer episodes on the ill communication podcast
Welcome to the Champagne episode of ill communication!
It’s the 48th episode of this podcast and it’s my 48th year on Earth, so I thought it was worthy of celebrating! In this special episode, I’m gi…
3 critical tips to help you get ready for fall and year-end sales campaigns
Running a business is kind of like running a long, slow, ultramarathon.
It has ups and downs, highs and lows, laughter and tears, and often feeling like you can’t or don’t want to carry on. It’s all …
The power of copywriting to grow your business [Case Study]
Still wondering if you should invest in copywriting for your business?
In this episode of ill communication, I want to share a case study with you that really demonstrates the power of copywriting to…
The ROI of copywriting: how to decide what you need
Should you invest in copywriting support?
No matter where you are in your business, you will likely need to invest in some type of copywriting support at some point. In this episode of ill communicat…
Can’t find the time to write sales copy? Here’s why. [Plus a bonus email prompt]
Have you been wanting to sit down and write sales copy but find that you just don’t have time?
This is a common sentiment I hear from women business owners, and it breaks my heart! In this episode of…
Want to simplify and streamline your messaging? Here are 3 tips to help Gen Xers write more compelling copy
Ready to simplify and streamline your copywriting? In this episode of ill communication, I’m sharing three tips that Gen Xers can use to write more compelling copy. I know it can be easy to overthink…
How to grow a profitable business with lazy, low-key launch strategies you actually enjoy
In this episode of ill communication, you're going to find out how I built a multi-six-figure business without any complicated funnels, huge ad spend, massive teams, or major stress. You’ll learn my …