ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
- Update frequency
- every 7 days
- Average duration
- 13 minutes
- Episodes
- 162
- Years Active
- 2022 - 2025
Why the world needs to hear from more women in business
Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that.
Women are generally socialized and conditioned not to trust our own expertise and when we do, we ar…
How to remove jargon from your marketing and copywriting (and why it’s a must)
It’s time to remove the jargon from your marketing and copywriting!
Why?
When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or…
An honest look at being a copywriter and entrepreneur in 2023 and 2024
In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m exc…
Are email newsletters still effective in 2024? Email best practices for small businesses.
In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024.
I’m referring to your email marketing and email newsletters.
I’m sharing ev…
How to use the PAS copywriting formula to sell more (without sounding douchey)
As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-use…
10 scroll-stopping hooks to get more engagement on your emails and posts
If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing.
The hook.
In this episode of ill communication, I’…
Top 6 Copywriting Trends for small businesses in 2024
Happy New Year, sweet friend!
Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on a…
A Special Ask Me Anything Episode
In this episode of ill communication, I’m doing something a little different.
I’m turning the microphone over to you!
I put up a social media poll and asked my email subscribers for questions about c…
27 ways to infuse more voice and personality into your marketing {Part 3}
Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality!
In Part 3, you’ll find easy and simple ways to infuse more of your…
How to create a brand voice guide for your small business {Part 2}
In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity.
Your Brand Voice is the words you use…
What is a brand voice guide & why small businesses need one {Part 1}
In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the…
How to unleash your creative genius in email [Email Teardown]
Wondering how you can take your emails to the next level?
I’m doing something a little different in this episode of ill communication. I've dug into my email archive and pulled out one of the best em…
A writing prompt to send to your list, even if you’ve ghosted it for awhile
Looking for a writing prompt that you can send to your list, even if you’ve ghosted it for a little while?
You’re in luck! In this episode of ill communication, I am sharing a simple writing prompt t…
Banish these words from your online marketing (and what to say instead)
In this episode of ill communication, I'm getting a little hot and bothered about some words and phrases that need to disappear from our online marketing. These are words that are thrown around willy…
The Business Owner’s Black Friday Cyber Monday Survival Guide
At the time of this episode going live, we are just 2 weeks out from the most lucrative time of the year for many online businesses! Yes, you guessed it- Black Friday, Small Business Saturday, Cyber …
Finding joy when things are heavy
The world is very heavy right now.
Whenever I'm faced with awful news, whether it's in my own personal life or in the lives of humans on the other side of the world. I seem to find a lot of joy in ju…
Is the Joy of Copy Club right for me?
Is the Joy of Copy Club right for you?
I’m going to do something a little different today. As you may have heard over the last few episodes, the doors to the Joy of Copy Club are open and welcoming n…
What happens when you stop “shoulding” all over your business
Ever feel like you have too much on your plate?
This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club. They’re …
Why women in business need a village
They say it takes a village to raise a child and that’s absolutely true. It also takes a village to support our aging family members.
In fact, I wouldn’t make it without my village in my life and bus…
Calling BS on these copywriting myths & misconceptions
Wondering what it really takes to write compelling sales copy? There’s a lot of false information floating around out there, and I’m here to tell you not to believe the lies!
In this episode of ill c…