ill communication: copywriting tips & sales strategies for small businesses

Thinking about running a flash sale?

In this episode of ill communication, I’m sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar. I’m talking abo…

In this episode of ill communication, I’m sharing how you can get an endless supply of high-converting content ideas straight from your customers' mouths! As any pro copywriter will tell you, the bes…

In today’s episode of ill communication, I’m sharing a quick writing prompt. It’s all about taking what’s trending on social media or the news and using it to create content or copy for your business…

In today’s episode of ill communication, I’m sharing a simple and effective marketing tool that will help you amplify your authority and make it so that people want to work with you. I’m sharing how …

Looking for a fabulous email template to use when you want to serve up a real crowd-pleaser? In this episode of ill communication, I’m sharing how to use the kitchen sink email template!

This is so ea…

Is there anything better than picking a brand new book off the shelf, peeling it open, shuffling the crisp pages, and catching a whiff of that new book smell?

I love books.

Books are a great source of …

In the last episode of ill communication, I shared part one of my two-part series where I shared reflections on what worked in my low-key lazy launch to promote Marie Forleo’s B-School program. In th…

Ready for some transparency? In this episode of ill communication, I’m pulling back the curtain on an affiliate promotion I did for B-School, Marie Forleo’s premium business course. I’m breaking down…

Is your website helping your sales and conversions or hurting them? 

In this episode of ill communication, I’m sharing 5 website mistakes that kill your conversions and sabotage your sales. These mist…

Ready to learn about one of the most important marketing assets in your business and brand? It’s one of the most visited pages on your website and it is notoriously difficult to write.  I’m talking a…

Ready for a super simple framework that will help you make sure that everything you publish will get eyeballs or clicks? 

In this episode of ill communication, I’m sharing the 4-U formula. This is a s…

I’ve said it before and I’ll say it again, only rookies write from scratch! 

The best copywriters in the business spend the majority of our time researching our clients’ offers, our clients’ voices, a…

Are your creative juices running a little dry these days? Maybe you haven’t sent an email to your list in a little while or you need some ideas for a social media post? 

If that sounds like you, this …

I’ve spoken a lot recently about Gen X women and it seems like that really resonated with you all because I have seen an uptick in listeners and downloads. 

In this episode of ill communication, I’m s…

Thinking about starting a business of your own?

In this episode of ill communication, I’m sharing the five things I wish I knew before starting a business. I’m sharing the good, the bad, and the fugly…

Today, I’m getting on my soapbox. 

They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and …

Wouldn’t you like to have an easy button to generate new content ideas? Something that could instantly generate ideas that would appeal to your audience? And wouldn’t it be great if that button was f…

I’m coming in hot today with a super juicy writing prompt! 

This prompt is perfect for writing nurture emails, blog posts, social media content, and pre-launch content, which is the content you share …

Happy New Year! 

Because it’s the first episode of 2023, I thought it would be a great time to talk about the copywriting trends for the year ahead. These trends will undoubtedly have an impact on you…

Welcome to the 22nd episode of ill communication! I launched this podcast on August 23rd, and it’s one of the most exciting and scary things I did in 2022. Honestly, it’s been a pretty fun ride! 

Beca…