ill communication: copywriting tips & sales strategies for small businesses

What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging Magic, where I’ll share fast, actionable tips…

We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening u…

What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging?

In this episode, we're diving into the five stages of awareness and how they shape your marketi…

Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piec…

Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son …

Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bitters…

What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my i…

What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas …

Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling it. 

In this episode, I’m covering what st…

Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest d…

Is the secret to growing your business actually going back to basics?

With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if…

How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your busi…

Ready to become a respected voice in your industry without coming across as pushy or self-promotional? 

Let me show you how to create the kind of content that naturally positions you as an authority w…

Ready to transform your marketing strategy for 2025? 

I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about. 

We’ll get into why human-centered m…

Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business?

I'm sharing 25 n…

Want to set yourself up for an incredible 2025? 

Today I want to guide you through a powerful end-of-year reflection practice designed specifically for entrepreneurs and business owners. I'll walk you…

If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago.

I'm also…

Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience engaged without burning yourself out?

In this …

Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform yo…

How do you find joy and gratitude during challenging business years? 

I’m sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial journey while highlighting the unexpected …