ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
- Update frequency
- every 7 days
- Average duration
- 13 minutes
- Episodes
- 162
- Years Active
- 2022 - 2025
[Greatest Hits] The Trouble with That (and other words to cut out of your marketing)
In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes.
This quick episode will help you write stronger, clearer, and more compellin…
The 100th Episode: Reflections, Challenges & Listener Questions about copywriting, business and podcasting
Can you believe this is the 100th episode of ill communication? That’s a lot of talking!
To celebrate, I’m dedicating this episode to you -my listeners, my community, and my clients who come back ev…
3 tips to make business and life easier over the summer
Hoping to take it easy in your life and business this summer? You’re going to love this episode!
I'm sharing three things I'm doing this year to make my business and life easier over the summer. Mayb…
5 quick tips to create scroll-stopping names and titles
What’s in a name? As a copywriter, this is a question I get asked a lot.
Several factors go into writing a scroll-stopping, attention-getting name. So in this episode, I'm giving you five quick tips …
The Summer of Ease - a get-er-done workshop for business owners who want to enjoy a little time off in the summer
What’s your ideal summer?
For me personally, I’m looking for a summer of ease. I want to work a little less, check out some summer music festivals, go camping, and read a few fiction books.
Whatever y…
Mind-blowing ways to use AI in your life and small business
Thinking about using AI in your business?
In this episode of ill communication, I’m answering a question I get asked all the time as a copywriter- what I think about AI.
I’m sharing my honest thought…
How business owners can boost sales by 40% with a simpler message
Want to turn your complicated and confusing copy into simple, powerful messages that create sales? I have you covered.
This episode of ill communication is the final episode in the mini-series on simp…
How to make $150k from an ugly Google Doc
Are you holding back on making an offer because you don't have it up on your website or on a designed landing page?
If so, this episode is for you. We are in the middle of a little series all about s…
A copy quickie to simplify sales
Are you overcomplicating your sales copy?
Many of us do this! So in this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple r…
Stress-free financial management for small businesses with Profit First, featuring April Stroink
Are you procrastinating financial tasks in your business?
You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financi…
How women in business should take (and ignore) advice about entrepreneurship and copywriting
Ever feel overwhelmed by all of the advice for your business out there?
There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and …
Turn Blah-Blah-Blah into Bravo! How to complete small business copywriting projects
It’s Blah Blah Blah Day! Yes, you heard that right!
It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coa…
What are segues and how to write them in storytelling emails
In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a st…
The anatomy of a great storytelling email
Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but the…
What the Beastie Boys can teach us about writing great copy
It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word.
The B…
Crossing the million dollar mark: 7 unconventional success strategies for entrepreneurs
I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue.
It’s a pretty huge deal for me, so in this episode of ill communication, …
3 quick tips to stop procrastinating writing your weekly newsletter [WRITING PROMPT]
Ready to stop procrastinating in writing your weekly newsletter? I have you covered!
In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your wee…
7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your business
If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that…
The 3 essential email sequences service-based businesses need
Let’s state the obvious: no matter how big or small your business is, you need an email list.
Your email list is a critical asset in your business because it is your list and your data. You own it, a…
Why copy coaching is helpful for business owners, and what happens on a coaching call
Wondering if copy coaching is right for you?
Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communicatio…