ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list.
Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again.
New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
- Update frequency
- every 7 days
- Average duration
- 13 minutes
- Episodes
- 162
- Years Active
- 2022 - 2025
13 Last minute ideas for raising money on Giving Tuesday (plus a bonus 3-email fundraising sequence)
What’s the best way to make the most out of Giving Tuesday?
In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and …
Why FAQs are good for your business and bottom line
Is your business missing out on potential customers and revenue by not including FAQs in your marketing efforts?
In this episode, I dive into why FAQs are so valuable for your business and bottom lin…
"How do you grow your audience and boost engagement for your podcast or blog?” {Pick My Brain!}
Want to know the secret behind growing your audience without spending a dime on ads? Today I’m answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've manag…
My Favourite Thing (a timeless writing prompt to create connection with your audience)
Are you staring at the calendar wondering how you'll get all your content created before the year ends?
Well, you’re in luck because I'm sharing one of my favourite copywriting prompts, "My Favourite…
Go from confused to confident. How copy coaching can boost your marketing and grow your sales
Is your copywriting taking too long and still not getting the results you want?
In this episode, I’m walking you through how to go from feeling confused and overwhelmed about your copywriting to beco…
3 mind-blowing things I wish I knew before I became a copywriter {Plus a Writing Prompt}
Have you ever found yourself staring at a blank page, struggling to start writing?
In this episode, I'm sharing three mind-blowing secrets I wish I'd known before becoming a professional copywriter.
Dr…
How to know what to say and how to say it (in your copywriting)
I’m coming in hot on this episode with a very special invitation you’re not going to want to miss!
If you've ever found yourself staring at a blank page, unsure of what to say or how to say it, this e…
20 Tiny habits that help me build a successful small business as a copywriter
You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out …
“How do you continually come up with content ideas?” {Pick My Brain!}
In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.
To kick this s…
A surprisingly simple way to build authority, grow your email list and find clients
I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment.
As a copy coach and sa…
Why simplicity is the secret to online business success
I’m taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business.…
Optimize your sender name so your emails get opened
Recently, I almost marked an email as spam—from someone I know and follow!
Why? Because her name wasn’t in the sender section.
I had no idea it was from her and thought it was spam, which could have h…
How to boost online business sales with a flash sale in Q4
Thinking about running a flash sale?
Then this episode is for you. In this replay episode, I'm sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar,…
How to build a slow, hustle-free business that withstands economic slow-downs, featuring The Copywriter Club
In this episode of ill communication, I’m sharing a rebroadcast of an episode I recorded with my friends Rob and Kira over on The Copywriter Club podcast.
I have had several copywriters reach out to …
My most-popular episode: How to write your small business bio {Greatest Hits}
Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business.
In this replay episode of ill communication, I’m sharing one of m…
How women entrepreneurs can come up with in-demand speaking topics, featuring Heather Sager
In this episode of ill communication, I’m turning the tables… on myself.
Instead of me doling out the advice and wisdom and coaching, I’m GETTING advice and wisdom and coaching from an incredibly smar…
Triple Trouble - why business owners should follow the Rule of 3 in their marketing and copy {Greatest Hits}
In this episode of ill communication, I’m continuing our Greatest Hits series and this episode is one of my personal favorites.
It’s all about the Rule of 3. This rule is a way to organize your copy …
My journey to becoming a freelance copywriter (plus bonus copy tips!), featuring Emily Reagan
Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where sh…
[Greatest Hits] The X Factor: Why GenX women are an untapped market
We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market.
They ca…
[Greatest Hits] Why the world needs to hear from more women in business
In this episode of ill communication, I’m sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It’s why the world needs to hear from more women i…