ill communication: copywriting tips & sales strategies for small businesses

Today we're taking a tasty little break from regularly scheduled copywriting programming because it's my mission to make your life easier and to demystify and simplify copywriting and marketing so yo…

There is a common saying in the copywriting world: only rookies write from scratch.

Seasoned copywriters like me never start with a blank page. We typically have a considerable amount of customer rese…

Now that Black Friday, Small Business Saturday, and Cyber Monday promos are complete, you’re probably turning your mind to the end of December. 

For many of us who are entrepreneurs, that means lining…

Ready for a very powerful sales email copywriting formula? 

In this episode of ill communication, I’m sharing the shortest and most effective email you could write all year. I promise, if you use this…

If you’re planning a Black Friday promotion, you’ve probably written your emails, ads, and sales pages, and are busy testing your tech to make sure everything’s connected and ready to go.

You’ll want …

This episode of ill communication is going to inspire some amazing content for your email list, social media posts, and articles or blogs! It's a writing prompt you can actually use many times throug…

Simplicity is the secret to sales, and in this episode of ill communication, you’re going to find out why. 

The last thing you want to do is overwhelm your reader or sales prospect with too many choic…

Are you looking for the perfect tools for your business? 

If you’ve ever been pregnant, you know that there are some baby gear items that need to be purchased. Back when I was pregnant with my first k…

Imagine being able to write a compelling, emotional sales message that doesn’t come across as sleazy or icky. What if you could whip up that sales message quickly and have it strike the right note wi…

This episode of ill communication is going to help you come up with content for any day of the year. 

As you may know, about once a month on the podcast I share a writing prompt to give you a little i…

Last week, at the end of the episode, I let you know that if you tune in this week I will share some formulas for writing subject lines - including my favorite one. That is a technique called an open…

Think about the mail you’ve received recently… I’m talking about snail mail. If you’re like me, you probably get a lot of bills. You can just tell by the envelope when it’s a bill. They all look offi…

What do the Beastie Boys, Rice Krispies, and the movie 9 To 5 have in common? 

If you guessed that they were a few of my favorite things, you wouldn’t be wrong! However, these are all brilliant exampl…

Ready to write effective sales copy? 

In this episode of ill communication, I’m providing you with a checklist to help you write effective sales copy. You’ll use this checklist to help you prepare for…

Need inspiration for what to write? You’re in the right place because I’m coming in hot with your monthly writing prompt.

As a refresher, a writing prompt is something that gives you inspiration for w…

Want to make your copy sound a little more elegant? Earlier on in my career, I learned the simplest and easiest trick for this. 

In this episode of ill communication, we are talking about the trouble …

Want to learn about a copy formula that you can use for practically anything? 

In this episode of ill communication, we are talking about the Mary Poppins of copy formulas. In the movie, Mary Poppins …

Welcome to the ill communication podcast! 

I’ll be honest, when I learned that I had to dedicate this first episode to talking about myself, I got all up in my head. I don’t want to talk about myself!…

Do you ever have one of those days where you know you should send something to your email list but you don’t really know what to write? 

So often in our businesses, we struggle to come up with content…

Are you looking for a super simple tip to transform your copywriting? 

In this episode of ill communication, I am sharing a simple and actionable tip you can use to improve your copywriting today. Usi…