FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
- Update frequency
- every 12 days
- Average duration
- 31 minutes
- Episodes
- 172
- Years Active
- 2019 - 2025
#72 - Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas
Maya Grossman has written a best seller on career development, with a long and successful career spanning some of the largest brands in tech like Microsoft, Google and Canvas. She hasn't just waited …
#71 - The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute
95% of B2B buyers are not in the market for your product or service at any given time. It's a fact. So why spend your precious B2B tech marketing time and resources on convincing people to buy, inste…
#70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions
Should you keep your outreach emails snappy? Or should you give detail and specificity? Should you pour your heart out to your target accounts? Or should you maintain stoic rationality?
All these que…
#69 - Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at Momentive
When an organisation evolves, the customer-facing brand can lag behind as it represents values and missions of the past.
On this episode of the FINITE Podcast, you'll learn why an organisation might…
#68 - Everything your CMO doesn’t know how to tell you with Ryan Bonnici, CMO at Whereby
You could have the best CMO in the world, but there might be some things they don't know quite how to tell you. From take more risks, to hire better people, to give better feedback... you might need …
#67 - ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2
With the ABM craze going on at the moment in B2B tech, we thought it was time to bust some ABM myths that have been brewing as more and more marketers take on this approach.
On the episode of the FIN…
#66 - How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian
People don't trust brands anymore, they trust people, especially when making large decisions on behalf of a company. That's why in B2B marketing, thought leadership plays an important role in a conte…
#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
If you hadn't heard, Tyler Lessard is the King of Video. As VP Marketing and Chief Video Officer at leading video platform Vidyard, he is also the author of video marketing bible: The Visual Sale.
Ty…
#64 - Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
A growing dependency on marketing automation begs the question: Will technology replace marketers?
On this special episode of the FINITE Podcast, you'll hear from an expert entrenched in the world of…
#63 - Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster
B2B brand marketing can be difficult to define, as a collective of touch points and channels can generate ambiguous results. Despite this, Kevan Lee does a fantastic job of describing and advising br…
#62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace.
On this FINITE Podca…
#61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Due to enhancements in MarTech, customer experience data collection is highly achievable. It gives you insights into brand perception, what customers do and don't like about your products and how you…
#60 - Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
Marketing is critical to driving growth and to help businesses move from startup to scale up.
On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, …
#59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike
The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs.
On this episode of the FINITE Podcast, we hear fro…
#58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your aud…
#57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all are…
#56 - The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
Do you have your eyes on a seat at the executive table?
As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success.
On this episode of th…
#55 - Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic
In a digitally transforming B2B marketplace, a website host can determine whether an organisation thrives or fails.
On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO…
#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
Podcasts are a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way.
On this episode of the FINITE Podcast, you'll learn why podcasti…
#53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat
B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.
On this episode of the FINITE Podcast for B2B marketers, Alex talk…