FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
- Update frequency
- every 12 days
- Average duration
- 31 minutes
- Episodes
- 172
- Years Active
- 2019 - 2025
#52 - Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe
Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation.
On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of C…
#51 - Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout
Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift di…
#50 - Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist
Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration.
On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of…
#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
#48 - Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly
Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole bu…
#47 - A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove
B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else?
Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone…
#46 - Brand Amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM
Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year o…
#45 - Flexible go-to-market planning with Melissa Ayres, CMO at Cervest
GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself.
On this episode of the FINITE…
#44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI
Content marketing is a tried and tested inbound strategy, as B2B marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle.
On t…
#43 - Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods a…
#42 - B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital
A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds.
As a marketer, it can be useful to know what an investor expects of mark…
#41 - Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre
Today we're excited to welcome Jason Bradwell onto the FINITE B2B marketing podcast. Jason is Senior Director, Group Product Marketing and Communications at Deltatre, a technology business providing …
#40 - Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk
Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market.
In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head o…
#39 - Building an inbound content engine with Kieran Flanagan, SVP Marketing at HubSpot
On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building an inbound content marketing engine for your B2B technology company.
A media engine is an in…
#38 - The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social
The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equ…
#37 - Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn
Today we have the pleasure of sitting down to record a FINITE podcast episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and today we’re…
#36 - No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense
On today’s episode I’m talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams.
Latané has quite literally written…
#35 - All things B2B marketing & growth with Yam Regev, CMO
Our episode today is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we ha…
#34 - Innovation in B2B marketing with Carlota Feliu Argila, EMEA Marketing Leader at HP 3D Printing
Carlota Feliu Argila is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printi…
#33 - From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller
Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long 'experiment' in a …