FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
- Update frequency
- every 12 days
- Average duration
- 31 minutes
- Episodes
- 172
- Years Active
- 2019 - 2025
#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models.
On this episode of the F…
#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce.…
#90 - Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend
B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies' ability to understand their website user's hab…
#89 - Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International
How can B2B tech companies band together to develop creative marketing strategies for disruptive products?
On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate …
#88 - Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap
To come up with innovative ideas, we are always told to "think outside the box". However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it's actually the box that drive…
#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG
When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same wor…
#86 - Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis
In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the …
#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform
It's the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with 'the high level stuff', like Typeform did?
Paul Campillo is f…
#84 - Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit
Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B.
On this episode of the FINITE Podcast, Alex talks with Timo …
#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic
In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this align…
#82 - Marketing the world's fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin
Dave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments are part …
#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category.
Paul, who is now CMO at Offensive Security, shares his ins…
#80 - Why your customers are your best marketers with Amanda Malko, CMO at G2
Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2.
On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buye…
#79 - Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA
In B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function 'revenue marketing' offers a solution.
On this episode of the FINITE podcast, we…
#78 - From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io
More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value …
#77 - How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau
Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring …
#76 - Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep
We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out?
On this FINITE …
#75 - How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce
Salesforce+ is the new Netflix-style B2B content platform from Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before.
On this FINITE P…
#74 - There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot
On this episode, we're not a B2B marketing podcast. Instead, we're a marketing podcast. Why? Our guest, David Fallarme, doesn't believe in the distinction between B2B and B2C marketing.
Listen to the…
#73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit
Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories.
On this episode of…