FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
- Update frequency
- every 12 days
- Average duration
- 31 minutes
- Episodes
- 172
- Years Active
- 2019 - 2025
#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext
John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part …
#31 - Product-market fit is a broken concept with Rand Fishkin
Rand Fishkin is the Founder of Sparktoro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder.
Rand has obse…
#30 - The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software.
FINITE founder Alex sits down with Nick to talk abo…
#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.
Emmy leads marketing for SteelEye …
#28 - The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world's leading WordPress Digital Experience Platform.
FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day…
#27 - The B2B Marketing Objectivity Trap with Rory Sutherland
Rory Sutherland needs little introduction for most marketers.
Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute …
#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer
Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisat…
#25 - The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ
Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer.…
#24 - From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge
Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self s…
#23 - Demand Generation for B2B Tech Growth with Clemens Deimann
Today we're talking all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.c…
#22 - Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway
Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry.
FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operat…
#21 - The future CMO role with Pete Rawlinson, CMO at Workvivo
Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both side of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense …
#20 - Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk
Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants.
FINITE podcast host Alex Price sat down with Christian for our f…
#19 - Building a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe
Rachel Truair is Director of Global Enterprise Campaigns at Adobe.
FINITE podcast host Alex Price sat down with Rachel to talk about how to get marketing right during a difficult time such as Covid-19…
#18 - Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably
Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps.
Dominik has lots of experience implementin…
#17 - Scaling a word of mouth engine with Oli Bridge, Head of Marketing & Growth at Bonjoro
Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos.
FINITE podcast host Alex Price sat down wi…
#16 - Positioning for B2B tech companies in uncertain times with April Dunford
April Dunford is an author, speaker and consultant with extensive prior experience as a VP Marketing across a number of enterprise B2B technology companies. April now specialises in working with B2B …
#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
Nick Roberts is the Marketing Director of Global App Testing, and innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites,…
#14 - Using tech & AI to support B2B marketing with Cindy Atinault, VP of Marketing at Senseye
Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations.
FINITE podcast …
#13 - SEO for B2B SaaS Companies with Steve Toth, SEO Manager at FreshBooks
Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure.
Based in Toronto, Canada our host Alex Price j…