FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
- Update frequency
- every 12 days
- Average duration
- 31 minutes
- Episodes
- 172
- Years Active
- 2019 - 2025
#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your…
#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura
In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party …
#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer
In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy.
Ou…
#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8
Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8.
Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence w…
#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to r…
#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box
We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from fo…
#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy
#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP…
#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you.
Allison MacLeod shares her inspirational c…
#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode.
We’re joined by Mitali Israni, Marketing Direct…
#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless
How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a …
#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3
We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstra…
#141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS
#140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia
If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifti…
#139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush
The SEO and content landscape is shifting. As marketers we all see it, and feel it.
On this FINITE Podcast, we’ll let you know how to adapt to these shifts, where SEO should fit in the wider business …
#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software
The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins…
#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle
As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing?
This episode goes through Davor Kolenc's experience as Head of Growt…
#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution.
On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how …
#135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC
This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC.
Their conversatio…
#134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery
This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration.
Alex was delighted to interview Ben Slater, SVP Marketing at Beamer…